Health Communication

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Ritu Awasthi

This presentation gives an introduction of Health Communication, its defintion and the basic theories

Education

Ritu Awasthi, Deptt. of Journalism and Mass Communication BHU, Varanasi

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Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. The purpose of disseminating health information is to influence personal health choices by improving health literacy. Health communication includes verbal and written strategies to influence and empower individuals, populations, and communities to make healthier choices.

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Discussion 1 Marlon Rodriguez Population and Community Health Promotion Health practitioners and the general public play a competitive role in population health prevention and promotion. Health care providers such as nurses and doctors sometimes have multifaceted roles as holistic healthcare providers to promote community health. They can organize public outreach programs and coordinate health education to enlighten the community about well-being. The paper explores specific actions health providers can take regardless of their professional practices to promote community health. Health Education and Promotion Programs Health education is an everyday social science used by health providers to promote health behaviors and well-being in the community. Health education initiatives focus on providing essential knowledge and information to the community members and practical skills that enable the public to adopt healthy behaviors (Whitehead, 2018). Health education increases health knowledge and influences the health attitudes of individuals. For instance, nurses can educate the public about the benefits of child immunization in preventing diseases and boosting immunity. Knowledge of immunization can influence individuals who have specific attitudes toward vaccination to seek these services, thus promoting the well-being of children. Health promotion is much broader since it is done by professionals while responding to health developments. It helps address concerns related to health inequities and access within the communities. Community Assessment and Intervention Planning Community diagnosis or assessment is an action that health practitioners conduct to identify factors that promote the health of a community and develop strategies to improve them. Health practitioners then design specific goals and programs that help solve particular health concerns identified (Lee et al., 2017). The nurse collaborates with community members to conduct a community assessment and diagnosis processes to help them plan community programs. A nurse must perform a community diagnosis for them to implement a nursing intervention that helps solve the problem. Nurses conduct the diagnosis process to ensure the interventions’ efficiency, promote standardization, and conduct follow-up activities, monitoring, and evaluation while assessing if they have achieved their goals. A nurse can also plan health activities and programs that entail fundamental behavior changes. For example, nurses can coordinate nutritional assessment or diagnosis to prevent concerns of being underweight, malnutrition, or overweight in the community. Advocate Social Change Social change initiatives focus on the interaction of humans and the transformation of institutions and functions. Nurses can promote social change by advocating for better policies that solve health inequities. Professional advocacy that orients towards better policies can address social conditions an ...

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