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Information education and communication and behavioural changes communication
- 1. INFORMATION EDUCATION AND COMMUNICATIONAND BEHAVIOURAL CHANGES COMMUNICATION Made by Akansha John M.Sc Nursing
- 2. DEFINITION OF IEC IECCAN BE DEFINED AS AN APPROACH WHICH ATTEMPTS TO CHANGE OR REINFORCE A SET OF BEHAVIOURS IN A “TARGET AUDIENCE” REGARDING A SPECIFIC PROBLEM IN A PREDEFINED PERIOD OF TIME. IT IS MULTIDISCIPLINARY AND CLIENT-CENTRED IN ITS APPROACH, DRAWING FROM THE FIELDS OF DIFFUSION THEORY, SOCIAL MARKETING, BEHAVIOUR ANALYSIS, ANTHROPOLOGY, AND INSTRUCTIVE DESIGN
- 3. AIMS OF IEC TOCHANGE THE HEALTH BEHAVIOUR OF INDIVIDUAL FAMILYAND COMMUNITY. TO PREPARE BACKGROUND OR BASIS FOR CHANGE IN HEALTH BEHAVIOUR TO MOTIVATE AND ADOPT THE HEALTH ATTITUDE. TO FACILITATE EDUCATION FOR AUDIENCE ABOUT PUBLIC HEALTH AND TO CREATE AWARENESS IN PUBLIC OPINION TO OBTAIN SOCIAL OR POLITICAL SUPPORT FOR HEALTH ACTIVITIES.
- 4. OBJECTIVES OF IECPROGRAMME TO PREPARE IEC STRATEGY FOR VARIOUS NATIONAL HEALTH PROGRAMME. TO PREPARE IEC ACTION PLAN. TO PRODUCE IEC MATERIAL FOR MASS MEDIA AS WELL AS INTERPERSONAL COMMUNICATION. TO COORDINATE ACTIVITIES WITH VARIOUS DEPARTMENT. TO COORDINATE AND GUIDE NGOs IN HEALTH IEC ACTIVITIES. LEPROSY ELIMINATION MALARIAAND FILARIAL CONTROL HEALTH INTELLIGENCE AND STATISTIC
- 5. Conti…. Objective ofIEC program PULSE POLIO IMMUNIZATION BLOOD BANK AND CIVIL DEFENCE CONTROL OF DIARRHEAL DISEASES FAMILY WELFARE, REPRODUCTIVE AND CHILD HEALTH. AIDS, CONTROL, RTI, AND STI CONTROL TO EVALUATE IEC ACTIVITIES.
- 6. THE AREA OFIEC PROGRAMME PRIMARY HEALTH CENTRE PREVENTION OF DISEASES/CONTROL ON COMMUNICABLE DISEASES. REPRODUCTIVE HEALTH/MATERNAL AND CHILD HEALTH SERVICES FAMILY WELFARE NUTRITIONAL SERVICES PERSONAL HYGIENE
- 7. PRINCIPLES OF DESIGNINGAN IEC PROGRAMME ACTIVITY ACTIVITY TO BE BASED ON NEEDS ASSESSMENT PREDETERMINE CLEAR GOALS ASSESS THE INFLUENCE OF UNDERLYING SOCIAL, CULTURAL, ENVIRONMENT CONDITION PROPER SELECTION OF ACTIVITIES DEVELOPMENT OF APPROPRIATE CONTENT OF THE MESSAGE PARTICIPATION OF TARGET GROUP IS ESSENTIAL PROVISION FOR PERIODIC EVALUATION
- 8. ROLES AND ACTIVITIES INFORM PEOPLE ABOUT HEALTH, ILLNESS, DISABILITY, AND WAYS IN WHICH THEY CAN IMPROVE AND PROTECT THEIR OWN HEALTH. STIMULATE COMMUNITY DIALOGUE REMOVE MYTHS, MISCONCEPTIONS, AND TABOOS REDUCE STIGMA AND DISCRIMINATION CREATE DEMAND FOR INFORMATION AND SERVICES HELP PEOPLE COPE WITH DIFFICULT SITUATIONS BREAKING SENSITIVE NEWS MOTIVATE PEOPLE TO CHANGE, ADOPT, AND MAINTAIN MORE HEALTHFUL PRACTICES FOSTER TEACHING AND COMMUNICATION SKILLS ADVOCATE CHANGE IN ENVIRONMENT THAT FACILITATE HEALTHFUL CONDITIONS AND BEHAVIOR ADD TO KNOWLEDGE VIA RESEARCH AND EVALUATION
- 9. IEC PROCESS THEPROCESS IS EVOLVED THROUGH VARIOUS STAGES AN AUDIENCE CAN GENERALLY BE DESCRIBED AS: 1. PRE-KNOWLEDGEABLE: UNAWARE OF THE PROBLEM OR THE RISK 2. KNOWLEDGEABLE: AWARE OF THE PROBLEM AND KNOWLEDGEABLE ABOUT DESIRED BEHAVIOR. 3. APPROVING: IN FAVOR OF THE DESIRED BEHAVIOR 4. INTENDING: INTENDS TO PERSONALLY TAKE DESIRED ACTION 5. PRACTICING: PRACTICES THE DESIRED BEHAVIOR 6. ADVOCATING: INDIVIDUAL PRACTICES THE DESIRED BEHAVIOR AND ADVOCATES IT TO OTHERS.
- 10. TARGET GROUPS PATIENTS, THEIRFAMILIES, AND GENERAL PUBLIC HEALTH PROVIDERS POLICY-MAKERS, OPINION LEADERS, AND OTHER STAKEHOLDERS
- 11. IEC APPROACHES AND METHODS THEREARE THREE MAIN APPROACHES FOR IEC:- 1. INTERPERSONAL OR INDIVIDUAL APPROACH 2. GROUP APPROACH 3. MASS APPROACH
- 12. STEPS IN DEVELOPINGIEC ACTIVITIES THESE ARE THE MAJOR STEPS YOU SHOULD FOLLOW WHEN DESIGNING IEC ACTIVITY CONDUCT A NEED ASSESSMENT SET GOALS AND OBJECTIVE IN BEHAVIOURAL TERMS ESTABLISH BEHAVIOURAL OBJECTIVE DEVELOP IEC MATERIAL AND MESSAGES IDENTIFY THE POTENTIAL BARRIERS AND WAYS TO OVERCOME IDENTIFY THE POTENTIAL SUPPORT, RESOURCES AND SEEK SUPPORT AS NECESSARY ESTABLISH AN EVALUATION PLAN
- 13. IEC STRATEGY MONITORING ANDEVALUATION OF STRATEGY IMPLEMENTING A STARTEGY PLANNING A STRATEGY
- 14. ROLE OF NURSEIN IEC ESTABLISH GOOD WORKING IPR, TRUST AND SUPPORT WITH THE USER UNDERTAKE NEED ASSESSMENT PLAN EFFECTIVE INTERVENTIONS ENSURE GOOD QUALITY SERVICES ARE PROVIDE AND THE USER ARE SATISFIED MAINTAIN CONFIDENTIALLY DEVELOP IEC MATERIAL CONDUCT IEC ACTIVITY EVALUATION OF IEC ACTIVITY MOBILIZATION OF RESOURCES IDENTIFICATION OF BARRIERS DO REFERRALS FOLLOW-UP SERVICES
- 15. DEFINITION BCC “IT ISAN INTERACTIVE PROCESS OF ANY INTERVENTIONWITH INDIVIDUALS, COMMUN ITIES AND/OR SOCIETIES (AS INTEGRATED WITH AN OVERALL PROGRAM) TO DEVELOP COMMUNICATION STRATEGIES TO PROMOTE POSITIVE BEHAVIOURS WHICH ARE APPROPRIATE TO THEIR SETTINGS AND THERE BY SOLVE WORLD'S MOST PRESSING HEALTH PROBLEMS.”
- 17. STEPS FOR BCC PROGRAMME analysis strategic design development andpretesting implementation and monitoring evaluation
- 18. REFERENCE Books A comprehensivetextbook of Community Health Nursing Bijayalaskhmi Dash 1st edition 142-142, 150-155 Web link http://apps.searo.who.int/PDS_DOCS/B0224.pdf https://www.slideshare.net/FIROZQURESHI/information-education- and-communication-63672591 https://www.google.com/search?hl=enIN&authuser=0&biw=1366&b ih=657&ei=1JeYXJOAA46S9QPSxq_IDw&q=information+educatio n+and+communication+wikipedia&oq=information+education+and+ communication+wi&gs_l=psyab.1.0.0j0i22i30l2.8515.9311..12946... 0.0..0.158.448.0j3......0....1..gwswiz.......0i71j35i39j0i67.DzYmITX62 Nc http://www.comminit.com/global/content/information-education-and- communication-iec https://www.scribd.com/doc/37688375/Information-Education- Communication-IEC-Materials