1. Information, Education and Communication (IEC) aims to change behaviors in a target audience regarding specific health problems through approaches based on diffusion theory, social marketing, behavioral analysis, and instructional design.
2. IEC involves providing information, education, and communication to encourage individuals, families, and communities to adopt healthy behaviors and lifestyles and facilitate the proper use of health services.
3. Nurses play an important role in IEC by gaining people's confidence, motivating behavior change, preparing people to utilize health services, and developing a sense of community responsibility for health through friendly health education using appropriate audiovisual aids and continuous, evaluated programming.
health education is the process that informs motivates and helps people to adopt and maintain healthy practice and life style, advocate environmental changes a needed to facilitate this goal and conduct professional training and research to the same end
Behaviour Change Communication is an interactive process of any intervention with individuals, group or community to develop communication strategies to promote positive health behaviours which are appropriate to the current social conditions and thereby help the society to solve their pressing health problems
Position and role of health education in health promotion. Niru Magar
This ppt explores the Position and role of health education in health promotion.Health education is the process of providing individuals and communities with the knowledge, skills, and motivation they need to make informed choices about their health and well-being.
It's more than just learning facts; it's about developing the ability to understand, critically evaluate, and apply that knowledge to your life.
HE is aimed at bringing about behavioral changes in individuals, groups, and larger populations from behaviors that are presumed to be detrimental to health, to behaviors that are conducive to present and future health.
Health promotion is the process of enabling people to take control over and improve their health and its determinants. Health promotion is about creating the conditions and conducive environment for healthy choices for all and where people live, work, age and play.
Health promotion is an umbrella term that includes disease prevention, improvement of health, and enhancing well-being.
Through various platforms and strategies, HE aims to improve health outcomes, reduce health disparities, and foster a culture of informed decision-making and wellness.
4. 2nd pbbsc - Comty - Unit - 4 - Health Education & Communication.pptxthiru murugan
2nd Year PBBSc Nursing community Health Nursing
Health Education & Communication
UNIT IV:
Health Education
Aims, concepts and scope of health education.
National plan for health education
Communication techniques
Methods and media for health education programmes
Planning for health education & role of nurse
Health education has its origin during the ancient period when principles of disease prevention and health promotion were advocated and practiced.
Health education information at that time was communicated by face interaction.
Rather, principles of healthful living were integrated with culture and religious practices of a society.
Currently, health education is formal in its approach need to follow some guidelines.
It is institutionalized and is organized within the health care delivery system.
It began with the establishment of health centers in rural and urban areas
Emphasis was given on preventive, promotive and curative aspects of health.
Definition: Health education is a process that informs, motivates and helps the people to adopt and maintain healthy practices and lifestyles, advocates environmental changes as needed. (teaching the peoples about health related matters)
AIMS OF HEALTH EDUCATION:
To provide teaching on health matters
To motivate for learning regarding health
To improve knowledge and skill
To create awareness
To encourage people to adopt and maintain a healthy life style
To promote the proper use of health services
To stimulate for active participation in health services
CONCEPTS OF HEALTH EDUCATION:
Changing human behavior
Prevention of disease
Promotion of healthy lifestyles;
Modification of individual behavior to modification of “social environment”
Community participation to community involvement
Promotion of individual to Promotion of community
Self reliance
Informing people
Motivating people
Guiding into action
Primary Health Care Approach
Principles of health education:
SCOPE OF HEALTH EDUCATION:
Human biology: Anatomy and physiology, Importance of health & Effect of smoking, drinking and drugs on the body
Nutrition: Balanced diet, Nutritive value of food stuffs, Diet for pregnant and lactating mothers and others, Food sanitation, Nutrition deficiencies disease and there prevention & Motivation of good eating habits
Hygiene (personal and environmental): Personal hygiene, Environmental hygiene & Food hygiene
Mental health: Preventive measures against mental disorder & Guidance and counselling
Prevention of disease and accidents: Prevention of communicable, Non communicable disease Ex- D.M., C.H.D, Useful information about road safety, Knowledge about accidents & industrial Education regarding self screening measures
Utilization of health services: To Inform the community about available health services, voluntary agencies, motivate them to participate in national health programme
Family planning & maternal and child health: Planned and unplanned family, Immunization of pregnant women, Growth and
health education is the process that informs motivates and helps people to adopt and maintain healthy practice and life style, advocate environmental changes a needed to facilitate this goal and conduct professional training and research to the same end
Behaviour Change Communication is an interactive process of any intervention with individuals, group or community to develop communication strategies to promote positive health behaviours which are appropriate to the current social conditions and thereby help the society to solve their pressing health problems
Position and role of health education in health promotion. Niru Magar
This ppt explores the Position and role of health education in health promotion.Health education is the process of providing individuals and communities with the knowledge, skills, and motivation they need to make informed choices about their health and well-being.
It's more than just learning facts; it's about developing the ability to understand, critically evaluate, and apply that knowledge to your life.
HE is aimed at bringing about behavioral changes in individuals, groups, and larger populations from behaviors that are presumed to be detrimental to health, to behaviors that are conducive to present and future health.
Health promotion is the process of enabling people to take control over and improve their health and its determinants. Health promotion is about creating the conditions and conducive environment for healthy choices for all and where people live, work, age and play.
Health promotion is an umbrella term that includes disease prevention, improvement of health, and enhancing well-being.
Through various platforms and strategies, HE aims to improve health outcomes, reduce health disparities, and foster a culture of informed decision-making and wellness.
4. 2nd pbbsc - Comty - Unit - 4 - Health Education & Communication.pptxthiru murugan
2nd Year PBBSc Nursing community Health Nursing
Health Education & Communication
UNIT IV:
Health Education
Aims, concepts and scope of health education.
National plan for health education
Communication techniques
Methods and media for health education programmes
Planning for health education & role of nurse
Health education has its origin during the ancient period when principles of disease prevention and health promotion were advocated and practiced.
Health education information at that time was communicated by face interaction.
Rather, principles of healthful living were integrated with culture and religious practices of a society.
Currently, health education is formal in its approach need to follow some guidelines.
It is institutionalized and is organized within the health care delivery system.
It began with the establishment of health centers in rural and urban areas
Emphasis was given on preventive, promotive and curative aspects of health.
Definition: Health education is a process that informs, motivates and helps the people to adopt and maintain healthy practices and lifestyles, advocates environmental changes as needed. (teaching the peoples about health related matters)
AIMS OF HEALTH EDUCATION:
To provide teaching on health matters
To motivate for learning regarding health
To improve knowledge and skill
To create awareness
To encourage people to adopt and maintain a healthy life style
To promote the proper use of health services
To stimulate for active participation in health services
CONCEPTS OF HEALTH EDUCATION:
Changing human behavior
Prevention of disease
Promotion of healthy lifestyles;
Modification of individual behavior to modification of “social environment”
Community participation to community involvement
Promotion of individual to Promotion of community
Self reliance
Informing people
Motivating people
Guiding into action
Primary Health Care Approach
Principles of health education:
SCOPE OF HEALTH EDUCATION:
Human biology: Anatomy and physiology, Importance of health & Effect of smoking, drinking and drugs on the body
Nutrition: Balanced diet, Nutritive value of food stuffs, Diet for pregnant and lactating mothers and others, Food sanitation, Nutrition deficiencies disease and there prevention & Motivation of good eating habits
Hygiene (personal and environmental): Personal hygiene, Environmental hygiene & Food hygiene
Mental health: Preventive measures against mental disorder & Guidance and counselling
Prevention of disease and accidents: Prevention of communicable, Non communicable disease Ex- D.M., C.H.D, Useful information about road safety, Knowledge about accidents & industrial Education regarding self screening measures
Utilization of health services: To Inform the community about available health services, voluntary agencies, motivate them to participate in national health programme
Family planning & maternal and child health: Planned and unplanned family, Immunization of pregnant women, Growth and
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Definition
IEC can be defined as an approach which
attempts to change or reinforce a set of behaviors
in a target audience regarding specific problem in
a predefined period of time.
Reproductive health and research, WHO
4. Aims
• To change the health behavior of individuals, family
and community.
• To prepare background or basis for change in health
behavior.
• To change the norms of the community.
• To facilitate education for audience about public health
and to create awareness in public opinion.
• To obtain social, political support for health activities.
5. Scope or Fields of IEC in relation to health
Primary health
care
Prevention
/control on
communicable
diseases.
Reproductive
health/maternal
and child health
services.
Family welfare
Nutritional services
Personal hygiene
6. Approaches of IEC
The approaches of IEC are based upon following
fields or subjects
• Diffusion theory
• Social marketing
• Behavioural analysis
• Instructive design
• Anthropology
7. INFORMATION
This consists of
providing scientific
knowledge to the people
about the health problems
and how to prevent them
and promote and
maintain health.
8. Definition
Health education can be defined as a process aimed at
encouraging people to want to be healthy, to know how to stay
healthy, to do what they can individually and collectively to
maintain health and to seek help when needed.
The Declaration of Alma Ata(1978)
9. Aims and objectives
• To encourage people to adopt and sustain health promoting life
style and practices.
• To promote the proper use of health services available to them.
• To arouse interest, provide new knowledge, improve skills and
change attitudes in making rational decisions to solve their own
problems.
• To stimulate individual and community self reliance and
participation to achieve health development through individual
and community involvement at every step from identifying
problems to solve them.
10. Approaches to health education
• Regulatory
• Service approach
• Health education
approach
• Primary health care
approach
11. Models of health education
• Medical model
• Motivation model
• Social intervention model
12. Principles of health education
1. Credibility
2. Interest
3. Participation
4. Motivation
5. Comprehension
6. Reinforcement
13. Principles of health education
7. Learning by doing
8. Known to unknown
9.Setting an example
10. Good human relations
11. Feed back
12. Leaders
14. COMMUNICATION
• The word communication is derived
from latin word, communicare which
means to participate, to inform, or
impart.
• Communication can be regarded as a two
way process of exchanging or shaping
ideas, feelings and information.
16. Types of communication
• One way communication
• Two way communication
• Verbal communication
• Non verbal communication
• Formal and Informal communication
• Visual communication
• Tele communication and internet
17. Barriers of communication
• Physiological
• Linguistic barriers
• Psychological
• Organizational barriers
• Environmental
• Cultural
18. Functions of Health communication
• Information
• Education
• Motivation
• Persuasion
• Counseling
• Raising morale
• Health development
• Health organization
19. AUDIOVISUAL AIDS
• Auditory aids
• Visual aids
o Not requiring projection
o Requiring projection
• Combined AV aids
20. METHODS IN HEALTH COMMUNICATION
• Individual approach
• Group approach
• Mass approach
21. Measures for successful Communication
• Clarity of thought with simple and understandable language.
• Use two way communication
• Usefulness of health message
• Proper use of audio visual aids, gestures, words and pictures.
• Credibility and genuiness of communication.
• Topics for health education according to requirement, feelings,
beliefs and experiences of people.
• Latest and reliable information.
• Correct medium or method of communication.
• Appropriate attention to verbal as well as non verbal messages.
22. Measures for successful Communication
• Increase communication skill by
Be confident in your ability to relate people.
Be honest with your feelings.
Be sensitive to the needs of others.
Be consistent and know yourself.
Recognize symptoms of anxiety.
Recognize differences.
Use words carefully.
Recognize and evaluate your actions and responses.
Be careful in non verbal communication.
23. STEPS FOR HEALTH EDUCATION
PROGRAMME
Evaluation
Process
Content
Need assessment
24. Process of health education
• Giving information/questioning
• Contracting
• Demonstration and return
demonstration
• Environmental cuing
• Group norms
• System change.
29. International level
• International union for health education
• Health Education and Health Promotion
HEHP(WHO)
• Division of Public information and Public
relation(WHO)
30. National level
• Central Health Education Bureau (CHEB)
• Under the Ministry and Broad casting,
different division or units are playing
important part in providing health education to
community.
31. Central Health Education
Bureau (CHEB)
Objectives
• To make available facilities of communication for health education.
• To carry out training and research in health education.
• To exchange latest information about the development and
programmes.
• To publish and distribute various health bulletins, magazines and
information.
• To provide technical support to central and state health services and
various health organizations.
32. Central Health Education Bureau
(CHEB)
Divisions
1. Training division
2. Publicity division
3. Editorial division
4. Health education division
5. Regional study division
6. Exhibition center division
7. Professional syllabus division
8. Research and evaluation division
33. Under the Ministry and Broad casting, different
division or units
• Press information Bureau(PIB)
• Directorate of field publicity
• Directorate of advertising and Visual publicity
• Prasar Bharti
• Songs and Drama division
• National medical Library
34. State level
• State Health Education Bureau
• IEC bureau under their health ministry.
• Besides the state agencies, the
divisions/wings/units of central health
education agencies
35. District level
• All district level health officers
• family planning officers
• RCH wings .
• District information centres
• District Collector
36. Local level
• In cities; Municipalities, municipal corporation,
development authorities etc
• In villages panchayats, Block development
officers
• Beside these various NGOS and voluntary
organizations, health and nursing professional
associations
38. NURSES RESPONSIBILITY IN IEC
The nurse should consider the following points in health
education
• To gain confidence of people.
• To arouse the interest in people about good health.
• To motivate them to bring about changes in habits for
healthy life.
• To prepare them for utilization of available health services.
• To develop a sense of responsibility among people towards
good health of the whole community.
39. NURSES RESPONSIBILITY IN IEC
A friendly and cooperative feeling should be kept
for health education.
The opportunities for health education should be
widely used.
It is necessary to select the subject matter
cautiously. The nurse should be proficient in the
art of incidental and timely health education.
It is necessary to use appropriate audio visual aids
to enhance the effect of health education.
40. NURSES RESPONSIBILITY IN IEC
The sufficient preparation and cooperation of the government
and voluntary agencies, central health education bureau, state
health education bureau, directorate of audio visual publicity,
local leaders, teachers, health workers etc.
It is necessary to remove various obstacles in communication.
Health education should be planned and continuous.
Periodical evaluation and expected correction of health
education programmes with the help of various tools and
observation are also the responsibilities of a nurse.
