Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Effective Digital Marketing to generate Business - CII MSME ConferenceVikas Chawla
Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Effective Digital Marketing to generate Business - CII MSME ConferenceVikas Chawla
Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
Types of content for various social media channelsIttisa
It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing:
• 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful
• 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing
• 92% of those reporting increased success attributed that success to doing a better job with content creation.
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”).
Read on for more insights into how your peers are approaching their content marketing—and where they are heading over the next 12 months.
Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEOMel Carson
Mel Carson's presentation from Brightedge's #Share13 event in San Francisco on how to use Majestic SEO for Digital PR and influencer discovery. Going beyond links for link building and showing how important relationships between links and people are in discovering influencers and helping blogger outreach strategies.
A brief case study for the successful social media campaign conducted for Speaking Tree's Being Honest Campaign in June 2014. Our objective was to create awareness for Speaking Tree's initiative & drive their Social message. See what we did.
Identifying Key Social Media Strategies for FMCG Brands to Influence Consumer...Prachi Salvi
Social media has revolutionized the way people seek information, share their experiences and communicate with each other, in the recent times. It has made a massive impact on the lives of people by keeping them enthralled, engrossed and engaged. For marketers, however it has opened an exceptionally diverse and a
uniquely new channel to promote their brands. Social media, not only presents new prospects for the marketers to engage and influence the consumers but it also
possesses new challenges to effectively utilize this medium.
The objective of this research study was to specifically look at how FMCG (Fast Moving Consumer Goods) brand marketers, can make use of social media to
influence consumers. A qualitative research methodology was adopted which consisted of six semi-structured interviews with social media professionals.
The topics covered in the interview ranged from knowing how different the social media channel is from other marketing mediums, understanding the utilization of
different tools within social media, challenges faced by FMCG brands in particular,
how best to utilize the medium for influencing consumers The theoretical framework for the research study included review of literature on consumer behaviour and word of mouth.Drawing upon the findings from the interviews, this
research study presents ten key strategies that can help FMCG brand marketers to effectively use social media platform, to influence consumers:
1. Humanize your brand
2. Message is the key
3. Listen and monitor
4. Know the social media tools
5. Interact and engage
6. Connect to consumer emotionally
7. Identify and utilize influencers
8. Build consumer response platform
9. Plan for long term
10. Adapt and Experiment
Videocon Mobile Phones Valentine's Day Campaign Case Study by Solomo MediaSolomo Media Pvt. Ltd.
A brief case study for the successful social media campaign conducted for Videocon Mobile Phones during Valentine's Day 2014. Our objective was to create awareness for the newly launched A55qHD smartphone & increase interactions. See what we did.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Digital PR is all about combining traditional PR with contentmarketing, social media and search - transforming static news into conversations and bypassing media to speak directly to your target audience online.The goal of Digital PR is to create and build an online presence that correctly reflects what the brand stands for, it’s innovations and campaigns; and to build relationships with its customers, stakeholders and influencers so that it can develop and foster the favorable operating climate. Many of my clients have asked how to do Digital PR. This presentation will not only help understand what is Digital PR but also explain how it is done.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
22 Languages - a multi lingual marketing platform in IndiaSocial Beat
A platform that helps brands create and amplify content in 22 official Indian languages.
Creating a strong multilingual strategy isn’t about simply translating your existing messaging into a number of different languages. As internet connectivity and availability of affordable smartphones in tier and tier 3 towns increase, many brands will witness a shift in their target markets. Speaking to these growing audiences involves a deep understanding of their interests, lifestyles and culture.
22 Languages helps brands gear up for this changing market, right from the strategy, campaign ideation, communication to monitoring the campaign. 22 Languages will work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. Be it for their social media, video content, performance ads or even websites and mobile applications.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
India's Next Billion Internet Users - How can Brands leverage thisSocial Beat
India is at a crucial moment in its digital story. With around 450 million internet users, there are still about a billion Indians who will get access to internet in the coming years. With 80% of them using internet via mobile, its an exciting time in the digital marketing space in India. These developments offer both a unique opportunity and a challenge for brands. In order to make full use of the growing digital audience, brands need to find the best strategy that will work for these first time internet users. Here is a presentation from the webinar conducted on 4th May 2018 in partnership with Digital Vidya.
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Social Beat's presentation at the Real Estate Digital Marketiing Conference in Bangalore on 22nd March 2016 where Rohit Uttamchandani talks about how real estate companies can leverage content marketing to drive business results.
Top 10 Things to Analyse with Google Anaytics on a Monthly BasisSocial Beat
Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.
Basics of Search Engine Optimisation (SEO)Social Beat
A presentation on the Basics of Search Engine Optimisation (SEO) - What & Why of SEO. It involves understanding the basics of On Page SEO, Off Page SEO and how to track the results of the SEO effort. This presentation was created by Google Partner & South India's leading digital agency, Social Beat.
Basics of Google Adwords - What you need to know before your first campaignSocial Beat
A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
Relevance of social media in India by Social BeatSocial Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
6. Content Marketing – how should one approach it?
Connectivity has changed everything!
And more so in the last 10 years!
7. Content Marketing – how should one approach it?
1. Content Marketing - & Why
2. How it evolved into Influencer Marketing &
Online Communities
3. How does all this impact consumer behavior &
eventually business results!
8. Conventional Mediums of Print, Outdoor, TV, Radio
One to Many One Way
Owned by
Media Houses
Static / Audio
/ Audio Visual
9. Digital has invoked a paradigm change
Many to Many
Interactive /
Two-Way
Owned by
Users
Audio Visual +
User Generated
Content
10. Based on our survey results, digital is already a dominant channel
21. Content Marketing – how should one approach it?
Guess which was one of the earliest automotive
brands to experiment with
Content Marketing?
22. 8 iconic films, 8 famous directors, took the world by storm, shared over the Internet
23.
24. 1 million articles analysed to reach the results of what gets shared most
25. 1 million content pieces analysed to reach the results of what gets shared most
Videos
Lists
How To
Why posts
Infographics
Research Reports
Surveys & Quizzes
36. So Brands have started seeing real results from content marketing
Sales / Leads over a long-term
Reach users who use Ad-blocking
Get organic traffic / SEO
Tackle Ad Fatigue
38. Content Marketing – how should one approach it?
So, Why Influencer Marketing?
39. Why did Influencer Marketing start coming into purview
92 %
consumers trust
recommendation from
other people more
than from brands
33 %
customers fallback on
blogs and reviews
before making the
purchase decision#
46. Our criteria for shortlisting influencers
Size & Quality of followers/influence
across relevant channels
Domain Authority
Relevance to the
brand / genre /
campaign
Previous
Performance
Data
Unique
visitors to blog
Quality of
Content
56. With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter,
G+, LinkedIn, etc.
Blogger Networks & Content
Discovery Platforms – Influencer.in,
Indiblogger, BlogAdda, Outbrain,
Content.Ad, Taboola
Forums & Communities – Quora,
MouthShut
69. Content Marketing – how should one approach it?
1. Content Marketing is here to grow
2. Influencer Marketing is still in nascent stages in
India but creates a word of mouth
3. It’s possible to get higher engagement as well as
business results via content & influencer
marketing!