The document outlines 13 content amplification strategies for promoting content effectively, emphasizing the importance of responding to community queries, sharing across social media, and engaging with industry roundups. Key tactics include utilizing platforms like Quora, LinkedIn, and Sniply, as well as leveraging influencer reach and content discovery services. Implementing these strategies has successfully increased visibility and engagement rates for content within weeks.

1. 13 Content Amplification Strategies to effectively
promote your content
by Rohit Uttamchandani

2. Why content amplification is essential

4. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/

6. Content
Marketing
Ideation + Creation + Publishing

7. Content
Marketing
Ideation + Creation + Publishing
+
Promotion
=

10. Content Amplification Strategies

11. Implementing these strategies helped reach nearly 500 organic
views/month & over 850 flares within 7 weeks of this blog being published

12.  1. Respond to questions on Quora

13. Respond to questions on Quora

14.  2. Tweet various different snippets from your content
Tweet the title, Ask a question, Make a statement, Cite a statistic, Use different images

15.  Tweet various different snippets from your content
Have a content promotion plan
Image Courtesy - https://blog.kissmetrics.com/

16. Search for roundup + <your industry> or “weekly roundup “+ <your industry> on Google & Twitter;
Limit search results to the past month on Google for best results
 3. Get featured in industry roundups
Step 1 – Find popular roundups in your industry/category

17. Get featured in industry roundups
Step 2 – Reach out to them and suggest your content

18. Get featured in industry roundups

19.  4. Contact people who have shared similar content
Listen and pitch in on conversations related to the subject

20.  5. Link to relevant sites/Mention entities when sharing

21.  Link to relevant sites/Mention entities when sharing

22.  6. Use Sniply to leverage the reach of content from more reputed sources

23. Use Sniply to leverage the reach of content from more reputed sources

24. Use Sniply to leverage the reach of content from more reputed sources

25.  7. Post on relevant Google+ Communities

26.  8. Post on relevant LinkedIn Groups

27. Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
 9. Contact People Who Have Linked to Similar Content
Step 1 – Search for best competitor content

28. Use backlink checker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinks to
competitor content
 Contact People Who Have Linked to Similar Content
Step 2 – Find backlinks to this content

29.  Contact People Who Have Linked to Similar Content
Step 3 – Reach out and suggest your content

30.  Contact People Who Have Linked to Similar Content

31.  10. Promote on Content Discovery services – StumbleUpon, Outbrain,
Taboola

32.  Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola

33.  11. Post on relevant Industry Forums
Search for relevant industry forums in your niche
For best results, stick to active forums where conversation is recent

34.  12. Turn content into a ppt/pdf and upload on slideshare
Widens your reach by reaching out to a new audience

35.  13. Leverage the reach of Influencers
Leverage the reach of influencers for your blog with www.influencer.in

36. Analytics

37. Analytics – Google Search Ranking
Rank 1
Rank 8

38. Analytics – Organic Impressions & Clicks

39. Analytics – Growth in organic traffic

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www.socialbeat.in
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Happy Content Marketing!