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Relevance of social media in India by Social Beat
The document discusses the importance of social media in brand management and digital marketing, emphasizing its growing relevance with an increasing number of internet users. It highlights successful case studies from brands like Red Bull and Adidas while showcasing McDonald's social media misstep, illustrating the risks involved in digital marketing. Additionally, it notes that while 90% of businesses see social media as vital, many are still not utilizing it effectively.
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Relevance of social media in India by Social Beat
- 1. Brand Management & APerspective on Digital Marketing Vikas Chawla www.socialbeat.in
- 2. Why is SocialMedia more relevant than ever before
- 4. Brand Management & APerspective on Digital MarketingMacro Perspective of Digital Media
- 5. Globally, over 2.2billion people on the internet
- 6. Only going torise, thanks to smart phones Personal Computer s Smart Phones Tablets
- 7. With 125m internetusers, India is growing rapidly
- 8. India seeing thehighest growth, even amongst BRIC Source: ComScore, July 2012
- 9. Putting Digital Indiain perspective: ONLY 10% penetration Population: 1241m TV: ~800m Mobile: ~702m Internet: ~125m
- 10. So What isSocial Media?
- 11. Sharing 3 types ofsocial media communication Connecting Publishing Content
- 12. Publishing Content Content isthe key to any digital strategy
- 13. Allows you toconnect/network with everyone from everywhere Connecting
- 14. Sharing • Find whereyour audience hangs-out • Produce content your audience will love and share
- 15. “Likes” and “Follows”are not what matters
- 16. Evaluating your success Increasedtraffic leading to sales Analytics to understand better Better brand awareness
- 17. Brand Management & APerspective on Digital MarketingSocial Media for Business
- 18. Adidas Success story McDonald’sFailure story Red Bull Mega Success story 1 2 3
- 19. Red Bull STRATOSSuccess story • Red Bull STRATOS: Red Bull Gives You Wings • A business move that translated into estimated sales of tens of millions of dollars • More than 8 million people watched the YouTube live stream of Felix Baumgartner becoming the first person to break the sound barrier • Experienced a 108 % increase in fan base growth • Grew its community of Twitter followers by 300% and is now the #2 beverage brand overtaking Coca-Cola
- 20. Adidas Success story • Activitieslike Cricket Trivia and Fantasy Cricket • Sneak previews and premiering of the new campaign TVC’s released first on Facebook before TV • In less than a year, the page grew up to more than 1.1 million members and still growing at a feverish pace. • According to the AC Nielsen report • Adidas was one of the most talked about brand on the social media • Even ahead of the official sponsors of the ICC World Cup including competitor, Nike.
- 21. Digital Marketing cannotmend a broken business Just by having a digital strategy wont take away your customer complaints: if anything, it will only amplify your complaints
- 22. McDonald’s Failure @Socialmedia experiment • McDonalds launched a Twitter campaign using the hashtag #McDStories • asked users to post nostalgic stories about their experiences on Happy Meals Social media campaigns always contain a measure of risk • Need to anticipate reaction from customers • Need to prepare contingency plans
- 23. Why is Socialmedia important for businesses • It finds you customers and builds clientele • It gives businesses the ability to find out what people are saying about them (and others) in their industries • It builds your brand • It provides a test audience (vs. focus groups) • Solidifies your reputation as a valuable and knowledgeable resource
- 24. Social media haschanged the way marketing is done • It’s a permission-based marketing • Social media is like a collaborative • Become a member, ask questions, give answers, add value to the community, ask & answer questions • Plus, no boundaries of time & space
- 25. Brand Management & APerspective on Digital MarketingFindings From our Survey
- 26. 90% felt socialmedia was vital, but still 24% are not using social media
- 27. 55% not sureof how to market their product using social media
- 28. Brand Management & APerspective on Digital MarketingSocial Media for Young Graduates
- 29. From recruitment perspective,today the trend is evolving - “Its not just what you know, but also who you know”
- 30. Entrepreneurship calling !! • Over500+ tech startups in Tamil Nadu alone
- 31. Digital World iscomplex, but keep it simple
- 32. The PUPPY Story Anythingis posibble!!