The document discusses various techniques and tools for social media content creation and marketing. It covers topics like push marketing versus interaction, content marketing, using different channels and tools, measuring ROI, building brand loyalty through engagement, and maintaining a consistent message across channels. Examples from Econsultancy's social media strategies are provided.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
10 digital & social media trends for Higher Education marketing in 2015Jim Tudor
'10 digital & social media trends for Higher Education marketing in 2015' is a quick look at just some of the big trends universities can use as a springboard to brilliant marketing communications. This is just a taste of the blog report - http://bit.ly/1r0UxnY - and of Future Index Academy sessions that can be booked for HE marketing teams - http://bit.ly/1vwc92b -. Our trends mix up examples from within Higher Education and outside of the sector, from brands including Pepsi Max, KLM, Honda and Marriott.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
10 digital & social media trends for Higher Education marketing in 2015Jim Tudor
'10 digital & social media trends for Higher Education marketing in 2015' is a quick look at just some of the big trends universities can use as a springboard to brilliant marketing communications. This is just a taste of the blog report - http://bit.ly/1r0UxnY - and of Future Index Academy sessions that can be booked for HE marketing teams - http://bit.ly/1vwc92b -. Our trends mix up examples from within Higher Education and outside of the sector, from brands including Pepsi Max, KLM, Honda and Marriott.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Join SalesFUSION for an in-depth look at the trends driving the use of Social Media in b2b marketing and lead generation. Explore how companies are putting social media networks to use for their demand generation efforts, resulting in higher inbound lead flow.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. SMART Social for business Content Creation Clinic Tools & Techniques 20 Jan 2011 Peter Abraham Director Econsultancy Peter.abraham @ econsultancy.om Linkedin Twitter peterjabraham
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4. Marketing mix is getting broader – and this doesn’t include all those social media possibilities | Source: BCG analysis The Boston Consulting Group
5. There’s a new kid in town… Content Marketing – your content! Source: Junta42 - http://blog.junta42.com/ and Velocity and Partners - http://www.velocitypartners.co.uk/ Some ideas/solutions for Content Marketing… White Paper eBook Case study Audio book eNwesletter Blog Podcast Video blog Mobile app Game Widget Facebook app Screencast Wiki Webinar /Webcast News release Customer focused community
6. Source: Taken from an article by David Edelman and Brian Salsberg Source: Marketing & Sales Practice Nov 2010 https://www.mckinseyquarterly.com/Beyond_paid_media_Marketings_new_vocabulary_2697
7. Source: Taken from an article by David Edelman and Brian Salsberg Source: Marketing & Sales Practice Nov 2010 https://www.mckinseyquarterly.com/Beyond_paid_media_Marketings_new_vocabulary_2697
8. Tools Source: Conversation Prism – Brian Solis http://www.briansolis.com/2008/08/introducing-conversation-prism/
9. Social Media Landscape – Tools – quality vs quantity & join the dots Source: Fred Cavazza.net
10. Online provides a relatively higher ROI | Source: BCG analysis The Boston Consulting Group
11. Sales and Marketing effort Source: Cap Gemini – not originally a Social Media overview
12. Start to consider using Sales and Marketing resource with social media Source: Social Media for Sales in the professions – white paper – download from: http://bit.ly/fwbPLC
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14. | 13 January 2008 | Course Title | 1. Understanding how to keep your message consistent
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21. Use Multi-channel – Email, FB, Mobile Source: Cheetahmail Case study Source: Cheetahmail Case study
22. | 13 January 2008 | Course Title | 2. Creating high impact messages via twitter, Linkedin, Facebook, blogs etc
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31. | 13 January 2008 | Course Title | 3. Building brand loyalty and engagement
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36. #RedFriday Headline stats | Detail for this page only available from full version of presentation at Econsultancy.com
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38. | Detail for this page only available from full version of presentation at Econsultancy.com
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46. Social sites used by companies in 2009 Source: SEMPO State of Search Engine Marketing Report 2010 http://econsultancy.com/reports/sempo-state-of-search A bit of context
47. Social sites used by companies in 2010 So there’s been a move from bookmarking /tagging to sharing/interaction – mass interaction Source: Econsultancy / Guava UK Search Marketing Benchmark Report
48. A bit of fun to finish Engagement – B2C | Link to: http://www.youtube.com/watch?v=H_GpdfGdkfA&feature=related
49. Engagement - B2B & B&C | Link to: http://www.youtube.com/watch?v=4ba1BqJ4S2M
51. Additional recommended resources http://Econsultancy.com Books: Social media and brand related topics Crush It! – How to approach the use of social media through your own passion . (Gary Vaynerchuck) Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web – will help you establish an organizational structure that will offer support to any social media initiative . (Brian Solis) Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust – Looking at trust networks and build networks of influence through social media tools .(Chris Brogan and Julien Smith) Me 2.0: Build a Powerful Brand to Achieve Career Success – Build 'you' as a brand for lifetime value and career success . (Dan Schawbel) Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier A good starter for those wanting to know the why and how of reputation management in social . (Michael Fertik and David Thompson) Tribes – How to build and lead your own tribes. As Godin says himself Tribes are… “a group of people connected to one another, connected to a leader, and connected to an idea”. Godin is a Marketing Guru. (Seth Godin)
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Editor's Notes
Econsultancy = publisher best practice digital mktg, training, network 90,000
We’re going to go fast, lots to cover… 3 topics 10 mins each ‘ish Thought pieces more than ‘how to’ - plenty of other exmples on the web
Push Marketing is shouting and ignoring your audience Tech is the enabler not the solution, don’t get tech and then look at how to use it Possibility to Interact is in your hands, be creative! You have to let go, the audience will decide what to do with what you give them – content, tools, knowledge etc Some important considerations for those so not well versed in Social…
Image: Boston Consulting Group Mktg is getting to be like rocket science, lots of choice, not all of it measureable Some more effective at sales than others, some better at engagement – are you about brand & awareness or mktg/sales? And not everything listed here, many of the social channels expand this out further
Content Marketing is an essential ingredient to Social Media, it provides a platform for engagement, it balances blatant sales advertising. Down left are some ideas/solutions for Content Marketing… Images: Junta42 and Velocity
Image: McKinsey report It used to be just paid (bought) media, now it includes Owned Media = (your content, you market) Earned Media = through engagement (Social), Hijacked = (Joe Public takes your content and ruins it/runs it down, promotes it negatively) Sold = others Advertising on your platform(s)
Image: Same report but more detail right hand column
Image: Brian Solis – Conversation Prism, but also shows possible tools/outlets What tools would you use to ‘get your content out there?’ Strategy first though!!!
Image: Fred Cavazza It’s important to know how these tools work and how content/promotion can pass between them so there’s less likely-hood of ‘double exposure. Although Guy Kawasaki has a view on this with Twitter = UFM (un follow me)
Image: Boston Group again Online provides higher ROI for some, although attributed sales is low, but so is spend…go figure! That’s not to say Online is the Holy Grail, it’s about identifying what’s best on and offline and integrating them (harder to do than it sounds)
Image: Cap Gemini Sales can also jump onto Social Media, there’s not much out there currently about how. Kim Tasso and I recently produced a white paper on sales and social media following a seminar/workshop for the Professions.
Here’s a view of the model we produced, you can see it’s more about engaging at different stages of the ‘Trust’ cycle, not blatant sales.
Return on Action, Engagement etc
Some tips and examples from our experiences, plenty of others on the web if you need more examples
What are you providing? What keywords do you have that perform well
What are you providing What keywords do you have that perform well
Utilise common headlines/keywords and terms in other media Builds profile, link/Google-love etc
Small interactions as important as big ones, lots of little but very relevant traffic, more likely to convert!
Some of your audience will like, pass-on, comment, some will change it, it’s all good link fodder though! Which Google loves – rank, reputation, heritage etc
Examples: Victoria’s Secret c/o Cheetahmail They also provided a redemption element via Facebook
Econsultancy example: We’re B2B publisher in niche Digital Mktg if we can make it work you can too. What’s your traffic worth? Email data? Possible sign–up, possible sale?
7,731 blog posts captured by Topsy
339,000 tweets from those 7,731 posts = 48 tweets per post (but actually more like 15-20)
“ Look at me and my feed” strategy
Can you build loyalty? I prefer engagement as a means to ‘get them to do something’ Be clear about internal staff profiles… some can have their own, others may be company profiles, and some may have both, like me…
We’re transparent, our audience like that… Almost as many downloads for the ‘this is us’ as there is for the Email Marketing presentation – drives more traffic and interest and Google juice!
42,000 uniques, high use of ‘influencers’ pushing the message through their networks and followers, high ranking…
Identify your ‘Influencers’ inside and outside the organisation Good for profile by association both in search engines and personal/human factors But ensure you have outlined the policy for Social Channels before letting them loose.
Graph: Altimeter Engagement Report More channels suggests higher engagement, but remember this takes resource and management as well as a good strategy
Same report Enagagement varies by Industry…and probably execution (no mention)
Same Report Might be worth seeing which segment you fit in…
Graph: Econsultancy State of Search Report… Was about bookmarking last year…Digg, Delicious, StumbleUpon, Reddit
Same report. 2010 a change to More interaction So with that…don’t forget to share… the fun…to finish
Expletives….
Final tip…Look up your company name (and your own) and search 470+ social networks to see if anyone has taken your name already…Brand Hijacking……what are they doing with it?....
Lots of Social Reports, info, training at Econsultancy.com Hope it was useful