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Narendra Sharma
Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
Social Media Audit:
 Research your social media presence
 Analyzing your social media opportunity and
threats
 Recommending the ideal social media
strategy
 Execution plan
Social Media Monitoring
 Identifying con variations
 Segregating con variations
 Analyzing conversation
 Insight & recommendation report
Social Media Management
 Strategic presence creation on social media
 Presence promotion and response
management
 Analyzing opportunities for social media
outreach
Online Reputation Management
 Researching and analyzing current online
reputation
 Defining a reputation score
 Recommending steps to improve reputation
score
 Execution of recommendations
Social Media Campaign
 Creation of campaign thought
 Illustration of campaign execution – tool,
Apps and prospective conversation strategy
 Deliverables (ROI) via camping execution
Social media release
 Identification of online PR Objective
 Analysis of PR Opportunities
 Strategy Layout and Activation of blogger and
Influencer outreach
Social Media Strategy
With a well-designed social media strategy, you
can leverage conversation to advance your
business. Without such a strategy, you run the
risk of falling behind.
The benefits of social media campaigns are
extensive – from increasing customer satisfaction
to keeping tab on the competition, to marketing
your latest product.
Why not take advantage?
Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing via YouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactive Apps
LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes
Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site
and blogs
 Increase followers base constantly
 Network and engage the followers
Google +
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
 Tagging
Pinterest
 Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media
channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards
Blogs And Q&A’s
 Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
 Q&A’s
◦ Post questions and answers on Q&A sites like
answer, bag, quora, yahoo answers with links, to derive
traffic, increase backlinks, create more visibility and
enhance online reputation
Digital PR
 Monitor and evaluate relevant online media
conversation
 Engage with key influencers in the
blogosphere
 Develop the corporate blogs, social network
sites and multimedia tools
 Plan and develop content for corporate
websites
 Optimize e communication for effective
distribution in the digital space
Social Bookmarking and Document sharing
 Social Bookmarking
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
 Document sharing
◦ Sharing presentation through slide share, scribd,
docstoc
◦ Publishing white papers and Article in scribd and
docstoc
12 – Month Social Media marketing plan
12 – Month Social Media marketing timeline
Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
12.5 %
increase
Twitter/facebook
/ LinkedIn
followers
100 -2000
followers
Costing
$500
12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/custom
er
engagement
Increase followers base
Monitor brand,
industry, niche
Reply to customers and
prospects
Traffic source
Referring sites
Search engines
Projected
traffic
25 – 30 % increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000 followers
Costing
$1500
12 – Month Social Media marketing timeline
Month 6 - 12:
ROI focus
Special offers for fans,
members, followers…
Converts fans, members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected
Traffic
50-60 % increase
Costing
$2500
Thank You

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Digital Marketing PPT

  • 2. Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing Social Media PR
  • 3. Social Media Audit:  Research your social media presence  Analyzing your social media opportunity and threats  Recommending the ideal social media strategy  Execution plan
  • 4. Social Media Monitoring  Identifying con variations  Segregating con variations  Analyzing conversation  Insight & recommendation report
  • 5. Social Media Management  Strategic presence creation on social media  Presence promotion and response management  Analyzing opportunities for social media outreach
  • 6. Online Reputation Management  Researching and analyzing current online reputation  Defining a reputation score  Recommending steps to improve reputation score  Execution of recommendations
  • 7. Social Media Campaign  Creation of campaign thought  Illustration of campaign execution – tool, Apps and prospective conversation strategy  Deliverables (ROI) via camping execution
  • 8. Social media release  Identification of online PR Objective  Analysis of PR Opportunities  Strategy Layout and Activation of blogger and Influencer outreach
  • 9. Social Media Strategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive – from increasing customer satisfaction to keeping tab on the competition, to marketing your latest product. Why not take advantage?
  • 10. Facebook  Creating profile  Creating page  Content development  Buzz creation  Integration page with other social media channels  Post updates with links to the desired landing page  Joining groups and pages  Adding members  Starting discussions  Sharing links  Creating facebook “like” button and badge, to place it in the website and blogs  Run contests, promotional campaigns, polls…  Video sharing via YouTube tabs ( for viral campaigns)  Photo sharing via page flicker apps/ similar apps  Document sharing ( pdf, ppt, whitepapers, brochures, notes..)  Customized contact form/ registration form  Promote blogs/feed  Adding custom tabs  Tagging use of various external interactive Apps
  • 11. LinkedIn  Creating profile  Creating company page  Integrating profile with other media channels  Add connections  Join Groups  Targeting and networking with the influencers  Starting Discussions in groups  Active participations in relevant Q&A’s  Publish Press release  Create polls  Launch and promote e vents  Submit feeds  Share presentation  Integrate blogs to the profile  Share likes
  • 12. Twitter  Creating twitter handle  Post tweets with site link (content from the site)  Following key influencers  Use hash tags for keywords  Retweet influential tweets  Tweeting based on trends  Post natural updates frequently  Influence mentions  Create a twitter badge and place it on the site and blogs  Increase followers base constantly  Network and engage the followers
  • 13. Google +  Create profile  Create page  Content Development  Buzz Creation  Integrating page with other social media channels  Post updates with links to the desired landing page  Joining pages  Adding influencers to our circles  Starting discussion  Sharing links  Video sharing  Photo sharing  Document sharing ( pdf, ppt, whitepaper, brochures, notes…)  Tagging
  • 14. Pinterest  Creating Profile  Creating boards  Content Development  Buzz creation  Integration profile with other social media channels/blogs  Add pins  Influence repines  Photo sharing with links  Sync info graphics  Follow influencers  Follow relevant boards
  • 15. Blogs And Q&A’s  Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers  Q&A’s ◦ Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
  • 16. Digital PR  Monitor and evaluate relevant online media conversation  Engage with key influencers in the blogosphere  Develop the corporate blogs, social network sites and multimedia tools  Plan and develop content for corporate websites  Optimize e communication for effective distribution in the digital space
  • 17. Social Bookmarking and Document sharing  Social Bookmarking ◦ Bookmarking Links from the site ◦ Adding keywords ◦ Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,  Document sharing ◦ Sharing presentation through slide share, scribd, docstoc ◦ Publishing white papers and Article in scribd and docstoc
  • 18. 12 – Month Social Media marketing plan
  • 19. 12 – Month Social Media marketing timeline Month 1-3 brand presence Create profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/facebook / LinkedIn followers 100 -2000 followers Costing $500
  • 20. 12 – Month Social Media marketing timeline Month 3 - 6 : Brand/custom er engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 25 – 30 % increase Twitter/ facebook / LinkedIn followers 1000- 3000 followers Costing $1500
  • 21. 12 – Month Social Media marketing timeline Month 6 - 12: ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 50-60 % increase Costing $2500