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PPTX, PDF247,865 views

Digital Marketing PPT

The document outlines a comprehensive social media strategy that includes auditing, monitoring, management, online reputation management, and campaign creation. It emphasizes the importance of a well-designed social media presence across various platforms such as Facebook, LinkedIn, Twitter, Google+, Pinterest, and blogs to enhance brand visibility, customer engagement, and drive sales. Additionally, a 12-month marketing plan is provided, detailing steps to build brand presence, customer engagement, and focus on return on investment (ROI).

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Narendra Sharma
Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing Social Media PR
Social Media Audit:  Research your social media presence  Analyzing your social media opportunity and threats  Recommending the ideal social media strategy  Execution plan
Social Media Monitoring  Identifying con variations  Segregating con variations  Analyzing conversation  Insight & recommendation report
Social Media Management  Strategic presence creation on social media  Presence promotion and response management  Analyzing opportunities for social media outreach
Online Reputation Management  Researching and analyzing current online reputation  Defining a reputation score  Recommending steps to improve reputation score  Execution of recommendations
Social Media Campaign  Creation of campaign thought  Illustration of campaign execution – tool, Apps and prospective conversation strategy  Deliverables (ROI) via camping execution
Social media release  Identification of online PR Objective  Analysis of PR Opportunities  Strategy Layout and Activation of blogger and Influencer outreach
Social Media Strategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive – from increasing customer satisfaction to keeping tab on the competition, to marketing your latest product. Why not take advantage?
Facebook  Creating profile  Creating page  Content development  Buzz creation  Integration page with other social media channels  Post updates with links to the desired landing page  Joining groups and pages  Adding members  Starting discussions  Sharing links  Creating facebook “like” button and badge, to place it in the website and blogs  Run contests, promotional campaigns, polls…  Video sharing via YouTube tabs ( for viral campaigns)  Photo sharing via page flicker apps/ similar apps  Document sharing ( pdf, ppt, whitepapers, brochures, notes..)  Customized contact form/ registration form  Promote blogs/feed  Adding custom tabs  Tagging use of various external interactive Apps
LinkedIn  Creating profile  Creating company page  Integrating profile with other media channels  Add connections  Join Groups  Targeting and networking with the influencers  Starting Discussions in groups  Active participations in relevant Q&A’s  Publish Press release  Create polls  Launch and promote e vents  Submit feeds  Share presentation  Integrate blogs to the profile  Share likes
Twitter  Creating twitter handle  Post tweets with site link (content from the site)  Following key influencers  Use hash tags for keywords  Retweet influential tweets  Tweeting based on trends  Post natural updates frequently  Influence mentions  Create a twitter badge and place it on the site and blogs  Increase followers base constantly  Network and engage the followers
Google +  Create profile  Create page  Content Development  Buzz Creation  Integrating page with other social media channels  Post updates with links to the desired landing page  Joining pages  Adding influencers to our circles  Starting discussion  Sharing links  Video sharing  Photo sharing  Document sharing ( pdf, ppt, whitepaper, brochures, notes…)  Tagging
Pinterest  Creating Profile  Creating boards  Content Development  Buzz creation  Integration profile with other social media channels/blogs  Add pins  Influence repines  Photo sharing with links  Sync info graphics  Follow influencers  Follow relevant boards
Blogs And Q&A’s  Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers  Q&A’s ◦ Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
Digital PR  Monitor and evaluate relevant online media conversation  Engage with key influencers in the blogosphere  Develop the corporate blogs, social network sites and multimedia tools  Plan and develop content for corporate websites  Optimize e communication for effective distribution in the digital space
Social Bookmarking and Document sharing  Social Bookmarking ◦ Bookmarking Links from the site ◦ Adding keywords ◦ Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,  Document sharing ◦ Sharing presentation through slide share, scribd, docstoc ◦ Publishing white papers and Article in scribd and docstoc
12 – Month Social Media marketing plan
12 – Month Social Media marketing timeline Month 1-3 brand presence Create profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/facebook / LinkedIn followers 100 -2000 followers Costing $500
12 – Month Social Media marketing timeline Month 3 - 6 : Brand/custom er engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 25 – 30 % increase Twitter/ facebook / LinkedIn followers 1000- 3000 followers Costing $1500
12 – Month Social Media marketing timeline Month 6 - 12: ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 50-60 % increase Costing $2500
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