SlideShare a Scribd company logo
50 STATS YOU 
NEED TO KNOW 
ABOUT CONTENT 
MARKETING 
sales@newscred.com 
www.Newscred.com 
212.989.4100 
Sales@newscred.com 
NewsCred.com
As a marketer, you know content is 
critical to creating successful 
campaigns and building your business. 
Here are 50 of the most important 
content marketing statistics that will 
help you prove the value of content 
and keep you accountable.
3 
This deck covers the following themes: 
1 // Content marketing is taking over the marketing industry 
2 // Blogging creates more traffic and more leads 
3 // Content fuels our social web 
4 // Content increases engagement and brand loyalty 
5 // Visual content captures consumers 
6 // Content marketing generates leads 
7 // Investing in content marketing is critical to building 
your business
The Claim: 
Content marketing is taking 
over the marketing industry
5 
1. 
27,000,000 pieces of content 
are shared each day. 
*AOL & Nielsen (2012)
6 
2. 
9 in 10 organizations 
market with content. 
() 
*Content Marketing Institute (2012)
3. 
78% of CMOs think custom 
content is the future of 
marketing. 
*Hanley Wood (2013)
4. 
54% of brands don’t have an 
on-site, dedicated content 
director. 
() 
*Econsultancy (2012)
5. 
79% of marketers report their 
organizations are shifting to 
branded content. 
*Forrester (2013)
6. 
72% of marketers think 
branded content is more 
effective than advertising in a 
magazine, 69% say it is 
superior to direct mail and PR. 
*Custom Content Council (2011)
7. 
86% of B2C marketers use 
content marketing and 91% of 
B2B marketers use content 
marketing. 
*eMarketer (2013) 
11
8. 
64% of B2B content 
marketers say their biggest 
challenge is producing 
enough content. 
*Content Marketing Institute (2012)
The Claim: 
Blogging creates more traffic 
and more leads 
The Claim: 
Blogging creates more traffic 
and more leads 
6/17/13 
13
9. 
Each month, 329 million people 
read blogs. 
*Blogging.org (2012)
10. 
Blogs give sites 434% more 
indexed pages and 97% more 
indexed links. 
*Content+ (2013)
11. 
37% of marketers say blogs are 
the most valuable content type 
for marketing. 
*Content+ (2013)
12. 
Companies that blog 15+ times 
per month get 5 times more 
traffic than companies that don’t 
blog. 
*Hubspot (2012)
13. 
Companies with an active blog 
report 97% more leads. 
*Content+ (2013)
The Claim: 
Content fuels our social web
14. 
Content from reputable 
sources is most shared. 
*UCLA (2012)
15. 
90% of users listen to 
recommendations shared from 
friends. 
*Voltier Digital (2012)
16. 
73% of all industry-specific 
Twitter posts include content 
sharing. 
*AOL & Nielsen (2012)
17. 
99% of people who share via 
social networks are sharing via 
multiple platforms. 
*AOL & Nielsen (2012)
18. 
Clicks from shared content 
are 5 times more likely 
to result in a purchase. 
*Voltier Digital (2012)
19. 
87% of B2B marketers use social 
media to distribute content. 
*Content Marketing Institute (2012)
20. 
34% of marketers have 
generated leads on Twitter. 
*Huffington Post (2013)
21. 
80% of users prefer to connect 
with brands on Facebook. 
*Huffington Post (2013)
22. 
People spend more than 50% 
of their time online with 
content and an additional 30% 
of their time on social 
channels where content can 
be shared. 
*AOL & Nielsen (2012)
The Claim: 
Quality content increases 
engagement and brand loyalty
23. 
Interesting content is a top 3 
reason that people follow 
brands on social media. 
*Content+ (2013)
24. 
70% of consumers prefer getting 
to know a company via articles 
over ads. 
*Content+ (2013)
25. 
Sources providing full- text 
content are 2.3 times as likely 
to have users return for a 
second visit. 
*Pulse (2012)
26. 
90% of consumers find custom 
content useful and 78% believe 
that organizations providing 
custom content are interested in 
building good relationships with 
them. 
*The Content Council (2011)
27. 
68% of consumers spend time 
reading content from a brand 
they are interested in. 
*Content Marketing Association (2013)
28. 
60% of consumers feel more 
positive about a company after 
reading custom content on its 
site. 
*Content+ (2013)
29. 
58% of consumers trust editorial 
content. 
*AOL & Nielsen (2012)
30. 
People want to be in control of 
the content they receive: 
86% of people skip TV commercials. 
44% of direct mail is never opened. 
91% of email users have unsubscribed from a 
company email they previously opted into. 
*Content Marketing Institute (2012)
The Claim: 
Visual Blogging content creates captures 
more traffic 
consumers 
and more leads 
6/17/13 
38
31. 
90% of the information that 
comes to the brain is visual. 
*Zabisco (2011)
32. 
Articles with images get 94% 
more views than those without. 
*Content+ (2013)
33. 
40% of people will respond 
better to visual information 
than plain text. 
*Zabisco (2011)
34. 
46.1% of people say a website’s 
design is the number one 
criterion for discerning the 
credibility of the company.) 
*Stanford Persuasive Technology Lab (2012)
35. 
Posts with videos attract 3 times 
more inbound links than plain 
text posts. 
*SEOmoz (2012)
36. 
Just one month after the 
introduction of Facebook 
timeline for brands, photos and 
videos saw a 65% increase in 
engagement. 
*Simply measured (2012)
37. 
In a Custom Content Council 
study, 62% of respondents 
reported using video in their 
content marketing. 
*Custom Content Council (2011)
38. 
75% of smartphone 
users watch videos on their 
phones, 26% of whom use video 
at least once a day. 
*Ooyala/ Ipsos (2012)
The Claim: 
Content marketing generates 
leads 
5. 
30 Overused Buzzwords 
in Digital Marketing
39. 
Content creation ranked as the 
single most effective SEO tactic 
by 53%. 
*Marketing Sherpa (2013)
40. 
57.4% of B2B businesses say 
SEO has the biggest impact on 
lead generation goals. 
*MDG advertising (2013)
41. 
Conversion rates are 105% 
higher for consumers who 
interact with ratings and product 
reviews. 
*Prestige Marketing (2012)
42. 
Consumers who received email 
marketing spend 83% more 
when shopping. 
*iContact (2012)
43. 
Organic search leads have a 
14.6% close rate, while outbound 
marketing leads have a 1.7% 
close rate. ) 
*HubSpot (2012)
The Claim: 
Investing in content marketing 
is critical to building your 
business 
4. 
The Social Part of Social Media: 
A Love Story
44. 
Marketers spend nearly 1/3 of 
their budgets on content 
marketing. 
*Content Marketing Institute (2011)
45. 
54% of marketers say they will 
increase their content 
marketing spending in the 
next 12 months. 
*Content Marketing Institute (2011)
46. 
Content marketing costs 62% 
less than traditional marketing. 
*Demand metric (2013)
47. 
Per dollar spent, content 
marketing generates 
approximately 3 times as many 
leads as traditional marketing. 
*Demand metric (2013)
48. 
$118.4 billion will be spent on 
content marketing, video, and 
social media in 2013. 
*eMarketer (2013)
49. 
55% of B2C marketers plan to 
increase their investment in 
branded content. 
*Custom Content Council (2011)
50. 
Social media advertising 
spending will increase to $8.3 
billion by 2015. 
*BIA/Kelsey (2011)
Follow @NewsCred 
for more!
About 
NewsCred
We power content marketing 
for the world’s leading brands
Your creative newsroom 
Content 
NewsCred provides licensed content from trusted 
sources, as well as original storytelling from world-class 
journalists. 
Curation 
Leveraging both semantic technology to filter and curate 
content, and an in-house editorial team available 24/7, 
content is tailored to your brand’s needs. 
Design 
We design, build and host custom content experiences, 
including microsites, blogs, email and social media 
campaigns. 
Analytics 
From unique visitors to tracking engagement across 
content, social, and search, our real-time analytics 
platform allows you to quickly learn from results.
NewsCred provides 
the smartest and 
simplest way to get 
fully- licensed content. 
Full-text articles, images 
and video from 2,500+ of 
the world’s best sources.
Want to learn 
more? Get in 
touch! 
sales@newscred.com 
www.Newscred.com 
212.989.4100

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50 Stats You Need to Know About Content Marketing

  • 1. 50 STATS YOU NEED TO KNOW ABOUT CONTENT MARKETING sales@newscred.com www.Newscred.com 212.989.4100 Sales@newscred.com NewsCred.com
  • 2. As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable.
  • 3. 3 This deck covers the following themes: 1 // Content marketing is taking over the marketing industry 2 // Blogging creates more traffic and more leads 3 // Content fuels our social web 4 // Content increases engagement and brand loyalty 5 // Visual content captures consumers 6 // Content marketing generates leads 7 // Investing in content marketing is critical to building your business
  • 4. The Claim: Content marketing is taking over the marketing industry
  • 5. 5 1. 27,000,000 pieces of content are shared each day. *AOL & Nielsen (2012)
  • 6. 6 2. 9 in 10 organizations market with content. () *Content Marketing Institute (2012)
  • 7. 3. 78% of CMOs think custom content is the future of marketing. *Hanley Wood (2013)
  • 8. 4. 54% of brands don’t have an on-site, dedicated content director. () *Econsultancy (2012)
  • 9. 5. 79% of marketers report their organizations are shifting to branded content. *Forrester (2013)
  • 10. 6. 72% of marketers think branded content is more effective than advertising in a magazine, 69% say it is superior to direct mail and PR. *Custom Content Council (2011)
  • 11. 7. 86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing. *eMarketer (2013) 11
  • 12. 8. 64% of B2B content marketers say their biggest challenge is producing enough content. *Content Marketing Institute (2012)
  • 13. The Claim: Blogging creates more traffic and more leads The Claim: Blogging creates more traffic and more leads 6/17/13 13
  • 14. 9. Each month, 329 million people read blogs. *Blogging.org (2012)
  • 15. 10. Blogs give sites 434% more indexed pages and 97% more indexed links. *Content+ (2013)
  • 16. 11. 37% of marketers say blogs are the most valuable content type for marketing. *Content+ (2013)
  • 17. 12. Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog. *Hubspot (2012)
  • 18. 13. Companies with an active blog report 97% more leads. *Content+ (2013)
  • 19. The Claim: Content fuels our social web
  • 20. 14. Content from reputable sources is most shared. *UCLA (2012)
  • 21. 15. 90% of users listen to recommendations shared from friends. *Voltier Digital (2012)
  • 22. 16. 73% of all industry-specific Twitter posts include content sharing. *AOL & Nielsen (2012)
  • 23. 17. 99% of people who share via social networks are sharing via multiple platforms. *AOL & Nielsen (2012)
  • 24. 18. Clicks from shared content are 5 times more likely to result in a purchase. *Voltier Digital (2012)
  • 25. 19. 87% of B2B marketers use social media to distribute content. *Content Marketing Institute (2012)
  • 26. 20. 34% of marketers have generated leads on Twitter. *Huffington Post (2013)
  • 27. 21. 80% of users prefer to connect with brands on Facebook. *Huffington Post (2013)
  • 28. 22. People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared. *AOL & Nielsen (2012)
  • 29. The Claim: Quality content increases engagement and brand loyalty
  • 30. 23. Interesting content is a top 3 reason that people follow brands on social media. *Content+ (2013)
  • 31. 24. 70% of consumers prefer getting to know a company via articles over ads. *Content+ (2013)
  • 32. 25. Sources providing full- text content are 2.3 times as likely to have users return for a second visit. *Pulse (2012)
  • 33. 26. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. *The Content Council (2011)
  • 34. 27. 68% of consumers spend time reading content from a brand they are interested in. *Content Marketing Association (2013)
  • 35. 28. 60% of consumers feel more positive about a company after reading custom content on its site. *Content+ (2013)
  • 36. 29. 58% of consumers trust editorial content. *AOL & Nielsen (2012)
  • 37. 30. People want to be in control of the content they receive: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email they previously opted into. *Content Marketing Institute (2012)
  • 38. The Claim: Visual Blogging content creates captures more traffic consumers and more leads 6/17/13 38
  • 39. 31. 90% of the information that comes to the brain is visual. *Zabisco (2011)
  • 40. 32. Articles with images get 94% more views than those without. *Content+ (2013)
  • 41. 33. 40% of people will respond better to visual information than plain text. *Zabisco (2011)
  • 42. 34. 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.) *Stanford Persuasive Technology Lab (2012)
  • 43. 35. Posts with videos attract 3 times more inbound links than plain text posts. *SEOmoz (2012)
  • 44. 36. Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement. *Simply measured (2012)
  • 45. 37. In a Custom Content Council study, 62% of respondents reported using video in their content marketing. *Custom Content Council (2011)
  • 46. 38. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. *Ooyala/ Ipsos (2012)
  • 47. The Claim: Content marketing generates leads 5. 30 Overused Buzzwords in Digital Marketing
  • 48. 39. Content creation ranked as the single most effective SEO tactic by 53%. *Marketing Sherpa (2013)
  • 49. 40. 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals. *MDG advertising (2013)
  • 50. 41. Conversion rates are 105% higher for consumers who interact with ratings and product reviews. *Prestige Marketing (2012)
  • 51. 42. Consumers who received email marketing spend 83% more when shopping. *iContact (2012)
  • 52. 43. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. ) *HubSpot (2012)
  • 53. The Claim: Investing in content marketing is critical to building your business 4. The Social Part of Social Media: A Love Story
  • 54. 44. Marketers spend nearly 1/3 of their budgets on content marketing. *Content Marketing Institute (2011)
  • 55. 45. 54% of marketers say they will increase their content marketing spending in the next 12 months. *Content Marketing Institute (2011)
  • 56. 46. Content marketing costs 62% less than traditional marketing. *Demand metric (2013)
  • 57. 47. Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. *Demand metric (2013)
  • 58. 48. $118.4 billion will be spent on content marketing, video, and social media in 2013. *eMarketer (2013)
  • 59. 49. 55% of B2C marketers plan to increase their investment in branded content. *Custom Content Council (2011)
  • 60. 50. Social media advertising spending will increase to $8.3 billion by 2015. *BIA/Kelsey (2011)
  • 63. We power content marketing for the world’s leading brands
  • 64. Your creative newsroom Content NewsCred provides licensed content from trusted sources, as well as original storytelling from world-class journalists. Curation Leveraging both semantic technology to filter and curate content, and an in-house editorial team available 24/7, content is tailored to your brand’s needs. Design We design, build and host custom content experiences, including microsites, blogs, email and social media campaigns. Analytics From unique visitors to tracking engagement across content, social, and search, our real-time analytics platform allows you to quickly learn from results.
  • 65. NewsCred provides the smartest and simplest way to get fully- licensed content. Full-text articles, images and video from 2,500+ of the world’s best sources.
  • 66. Want to learn more? Get in touch! sales@newscred.com www.Newscred.com 212.989.4100