The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
Email to Lead in 10 days - Tips from BrightTALK BrightTALK
Learn tips from BrightTALK marketer Kathryn Kilner for using email to distribute content, capturing the response and using that information to qualify leads.
You will learn 2 things:
1. Learn to build an engaged partner network by aligning right people between organizations to achieve right business results.
2. Mature your partner network using a predictable method.
If you are interested to learn more, join the Smart Partnering Method group on Linkedin. Send me an email if you have questions.
Wanna build a killer app? Don't you wish there was a way to bolt past the competition, avoid the normal pitfalls, and fast track your time to market? CodeScience has worked with top ISV partners on leading-edge commercial solutions, with war stories to prove it. Not “Lightning Ready?” Self conscious about your backlog? Unsure about the right milestones or stakeholders for the Salesforce ecosystem? No problem. With tips from the premier PDO to crack your SaaS MVP, your ISV app will be launched ASAP. If you need help breaking that last sentence down, then this session is for you! Presented at DF16.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Looking at the three foundational phases of marketing—Plan, Engage, Measure—there is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketing’s ability to have a greater impact on the business.
Email to Lead in 10 days - Tips from BrightTALK BrightTALK
Learn tips from BrightTALK marketer Kathryn Kilner for using email to distribute content, capturing the response and using that information to qualify leads.
You will learn 2 things:
1. Learn to build an engaged partner network by aligning right people between organizations to achieve right business results.
2. Mature your partner network using a predictable method.
If you are interested to learn more, join the Smart Partnering Method group on Linkedin. Send me an email if you have questions.
Wanna build a killer app? Don't you wish there was a way to bolt past the competition, avoid the normal pitfalls, and fast track your time to market? CodeScience has worked with top ISV partners on leading-edge commercial solutions, with war stories to prove it. Not “Lightning Ready?” Self conscious about your backlog? Unsure about the right milestones or stakeholders for the Salesforce ecosystem? No problem. With tips from the premier PDO to crack your SaaS MVP, your ISV app will be launched ASAP. If you need help breaking that last sentence down, then this session is for you! Presented at DF16.
Webinar - Acting Like a Top 25 Salesforce ISV: Designing a GTM Alliances TeamCodeScience
For every ISV, aligning an Alliances team with Salesforce as a channel partner can pave the way for massive growth and success. Unfortunately, many ISVs don’t know how to consistently drive growth results from these investments in Alliances.
In this webinar, CodeScience CRO, Sean Hogan, will be joined by Ken Cavallon, Head of Global Alliances at Conga, who will share insights from his experience at DocuSign and Conga and as one of the foremost Alliances team designers. Ken and Sean will discuss how Alliances can help grow ACV and lower sales costs.
In this webinar, you’ll:
- Understand the impact that Salesforce as a channel partner can have on your business.
- Review essential moves within the design of Alliances team to accelerate impact for your Sales, Marketing, and Product Development teams.
- Understand what NOT to do in order to focus on actionable investments that drive brand momentum.
https://learn.codescience.com/top-25-salesforce-isv-designing-a-gtm-alliances-team.html
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Looking at the three foundational phases of marketing—Plan, Engage, Measure—there is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketing’s ability to have a greater impact on the business.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Journey Through the AppExchange: Product-Led Growth with MagicRobotCodeScience
We are in the midst of a major shift towards product-led growth (PLG) in the market. If you’re not yet leveraging a product-centric strategy to drive customer acquisition, innovation, and growth on the AppExchange, you’re going to want to watch this session!
In this fifth installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Dave Vacanti, Founder of MagicRobot, a Salesforce-native data attribution intelligence solution. Sean and Dave discuss how MagicRobot has found success in the AppExchange by focusing on the product and innovating through strong partnerships with key early customers.
While marketing teams swim in a sea of data and information, the future depends on creativity. Establishing a culture of human ingenuity gives purpose to data intelligence, transforms your team, and elevates customer experience.
You'll learn:
-Why being a marketer is more complex than ever before
-What the future of marketing will look like
-Five phases for leading the change from in-person to online experiences
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
How to Make the Most of Your Event Strategy in 2022Demandbase
Join Demandbase’s Beki Scarbrough, VP of Account-Based Experience, and Asher Mathew, VP of Data Cloud, as they dive into how to combine data and advertising to ensure you get the most of your 2022 event strategy.
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Marketing Analytics 101: How to Prove and Improve Marketing Impact with DataMarketo
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he’ll set the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
Kyle Jepson, Sales Professor from HubSpot, joined the NYC HUG and gave a live demo of the Sales Hub. There were a lot of questions around this HubSpot tool so get ready for an interactive performance.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Journey Through the AppExchange: Product-Led Growth with MagicRobotCodeScience
We are in the midst of a major shift towards product-led growth (PLG) in the market. If you’re not yet leveraging a product-centric strategy to drive customer acquisition, innovation, and growth on the AppExchange, you’re going to want to watch this session!
In this fifth installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Dave Vacanti, Founder of MagicRobot, a Salesforce-native data attribution intelligence solution. Sean and Dave discuss how MagicRobot has found success in the AppExchange by focusing on the product and innovating through strong partnerships with key early customers.
While marketing teams swim in a sea of data and information, the future depends on creativity. Establishing a culture of human ingenuity gives purpose to data intelligence, transforms your team, and elevates customer experience.
You'll learn:
-Why being a marketer is more complex than ever before
-What the future of marketing will look like
-Five phases for leading the change from in-person to online experiences
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
How to Make the Most of Your Event Strategy in 2022Demandbase
Join Demandbase’s Beki Scarbrough, VP of Account-Based Experience, and Asher Mathew, VP of Data Cloud, as they dive into how to combine data and advertising to ensure you get the most of your 2022 event strategy.
We’re going back to the basics. Watch Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of marketing operations. We'll give tips for lead routing, scoring, marketing and sales alignment, and more of the essentials you need to develop an effective marketing operations team.
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Marketing Analytics 101: How to Prove and Improve Marketing Impact with DataMarketo
Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he’ll set the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.
Kyle Jepson, Sales Professor from HubSpot, joined the NYC HUG and gave a live demo of the Sales Hub. There were a lot of questions around this HubSpot tool so get ready for an interactive performance.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Rise of the Content Engineer
1. Using Content to Drive Online Business Results Rise of the Content Engineer
2. Erik is a content strategist and new media marketing executive with two decades of technology communications experience for B2B and B2C markets. He has helped both pioneering start-ups and leading technology brands such as Microsoft navigate the emerging digital and social landscape. Erik started his career in journalism before joining WebSideStory (now Adobe ) as Director of Corporate Communications. He helped lead the company’s transformation from a web master tools provider to an enterprise leader. Erik later joined Microsoft in Redmond before accepting a role as VP of Marketing at Telcentris. As a new media consultant, Erik has helped generate high-impact brand awareness, build customer communities, and become more findable on the social web. Erik is a speaker and author, writing best-selling reports for MarketingProfs.com, including Twitter Success Stories and Social Media ROI Success Stories . Follow on Twitter: @erikbratt Erik Bratt, Partner Schulman+Thorogood Group
21. White Paper Example Goal: Generate leads Strategy: Demystify web analytics w/free download Result: 8K leads
22. Establishing A Culture of Measurement COMPANY SCORECARD ACCOUNT MANAGEMENT PRODUCT MANAGEMENT MARKETING SALES ADOPTION RATE PENETRATION RATE ACCOUNT HEALTH WEBSITE PERFORMANCE CAMPAIGN PERFORMANCE LEADS PIPELINE/OPS BOOKINGS AGGREGATE UTLIZATION CONVERSION By Users By Company Total Seats # of products By Customer By Company Size Visits to Site Visits from Campaigns Pages Visited Leads from Campaign ROI for Campaign Leads by Product Type By Product Type By Channel Product Traction Upsell Conversion by Rep Lead Source Lead Status Number of Deals Created by Rep Rep Activity Against Pipeline Value of Deals Won Monthly vs. Quota
27. Who are they? Demos. Why are they valuable? (connect to your goals) How can you help? Personas
28. ‘ Lifecycle’ Content Acquisition Conversion Retention Blogging White papers Email newsletters Online press releases Explanatory videos Social media content Infographics Customer video testimonials Customer support content Surveys and trend data Case studies Product tours Video content Data sheets Webinars Social media content Product reviews Blog Podcasts Webinars Contests Blog and forum comments Advertising and search copy
29. Content by Site Type Advertising E-Commerce Lead Gen Support Blogs Landing page copy White papers FAQs Videos Blogs Strategy guides Product videos Newsletters Product reviews (UGC) Blogs Video tutorials Social media Videos Webinars Help guides Original content Social media Newsletters Social media Comments (UGC) Recommendations Infographics Newsletters Social media
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32. 4. Know the Right Tools measurement distribution production
Great quote from Joe Pulizzi, content marketing evangelist, on the importance of content marketing. Brands have no choice but to be interesting, and content is one way of expressing that. Another quote I like is from David Meerman Scott, who wrote New Rules of Marketing and PR: “Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.”
We talked earlier about getting others involved, and here’s an example of a editorial calendar for a group blog, that had people on schedule to produce great content for the company.
We talked earlier about getting others involved, and here’s an example of a editorial calendar for a group blog, that had people on schedule to produce great content for the company.
We talked earlier about getting others involved, and here’s an example of a editorial calendar for a group blog, that had people on schedule to produce great content for the company.
We talked earlier about getting others involved, and here’s an example of a editorial calendar for a group blog, that had people on schedule to produce great content for the company.
We talked earlier about getting others involved, and here’s an example of a editorial calendar for a group blog, that had people on schedule to produce great content for the company.
Every strategy
When you are speaking or writing, it always helps to understand who you are talking to. Creating personas is a great way to understand exactly who you are targeting.