Basics of Google Adwords - What you need to know before your first campaign
•Download as PPTX, PDF•
3 likes•4,941 views
A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
Report
Share
Report
Share
Recommended
Top 10 Things to Analyse with Google Anaytics on a Monthly Basis
Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Presentation on Digital Media & Entrepreneurship - for students of Department of Media & Communication at MOP Vaishnav College in Chennai, India
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in Mumbai
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Effective Digital Marketing to generate Business - CII MSME Conference
Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
Digital marketing overview fas
Slides relating to an Overview of Digital Marketing for FÁS Sales & Marketing, Skibbereen
Recommended
Top 10 Things to Analyse with Google Anaytics on a Monthly Basis
Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Digital Media & Entrepreneurship in India - for MOP Vaishnav College, Departm...
Presentation on Digital Media & Entrepreneurship - for students of Department of Media & Communication at MOP Vaishnav College in Chennai, India
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in Mumbai
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Effective Digital Marketing to generate Business - CII MSME Conference
Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
Digital marketing overview fas
Slides relating to an Overview of Digital Marketing for FÁS Sales & Marketing, Skibbereen
13 Content Amplification Strategies to effectively promote your content
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Digital Marketing Overview
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Relevance of social media in India by Social Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
How ux can make or break your business
How UX can make or break you business at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/
Introduction to Digital Marketing India
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
How To Use Instagram For Your Business
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
This session on digital marketing was presented by Digital Vidya's Co-founder, Kapil Nakra was as part of the Find more about Digital Vidya at http://www.digitalvidya.com
Digital Marketing Presentation by Yatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Digital Marketing PPT
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
SEO and social media model to measure ROI
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Digital Marketing Presentation
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Learning Digital Marketing - A Beginner's guide to Online Marketing
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Official Facebook Marketing Best Practices Guide
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Digital Marketing Trends 2020
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
7 Ways to Use Facebook Custom Audiences for Increased Reach
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Digital Marketing for Healthcare Industry
Presentation on Digital Marketing for Healthcare Industry, that I delivered at Goa Institute of Management.
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Donegal Local Enterprise Office
Certificate in Online Marketing - slides from module #1Digital marketing-overview (1)
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Cutting-Edge Tactics To Spy On Your Competition
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords?
In the webinar recording, experts from SEMrush and Hanapin Marketing discuss leading tactics in competitor research that will give you a leg up on your competition.
You’ll get expert-level PPC tips like:
*When and why you should do competitive research
*Research tools you should be using and best practices for them
*The pros and cons of bidding on competitor terms
More Related Content
What's hot
13 Content Amplification Strategies to effectively promote your content
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Digital Marketing Overview
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Relevance of social media in India by Social Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
How ux can make or break your business
How UX can make or break you business at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/
Introduction to Digital Marketing India
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
How To Use Instagram For Your Business
Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
This session on digital marketing was presented by Digital Vidya's Co-founder, Kapil Nakra was as part of the Find more about Digital Vidya at http://www.digitalvidya.com
Digital Marketing Presentation by Yatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
Digital Marketing Course In Chandigarh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Digital Marketing PPT
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
SEO and social media model to measure ROI
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Digital Marketing Presentation
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Learning Digital Marketing - A Beginner's guide to Online Marketing
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Official Facebook Marketing Best Practices Guide
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Digital Marketing Trends 2020
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
7 Ways to Use Facebook Custom Audiences for Increased Reach
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Digital Marketing for Healthcare Industry
Presentation on Digital Marketing for Healthcare Industry, that I delivered at Goa Institute of Management.
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)Donegal Local Enterprise Office
Certificate in Online Marketing - slides from module #1Digital marketing-overview (1)
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
What's hot (20)
13 Content Amplification Strategies to effectively promote your content
13 Content Amplification Strategies to effectively promote your content
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Presentation by Yatin Mehndiratta
Digital Marketing Presentation by Yatin Mehndiratta
Learning Digital Marketing - A Beginner's guide to Online Marketing
Learning Digital Marketing - A Beginner's guide to Online Marketing
7 Ways to Use Facebook Custom Audiences for Increased Reach
7 Ways to Use Facebook Custom Audiences for Increased Reach
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Intro to Online Marketing (Donegal CEB / Ion Online Marketing / LYIT)
Viewers also liked
Cutting-Edge Tactics To Spy On Your Competition
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords?
In the webinar recording, experts from SEMrush and Hanapin Marketing discuss leading tactics in competitor research that will give you a leg up on your competition.
You’ll get expert-level PPC tips like:
*When and why you should do competitive research
*Research tools you should be using and best practices for them
*The pros and cons of bidding on competitor terms
Search Basics & Adwords - Foster Tech Club
Presentation to Foster Tech Club (MBA student organization) on Search 101 - and advertising with Google - the largest media company on earth.
What are Adwords? How does PPC search work? What fuels search engines?
Google Adwords 101
http://www.pointit.com - This presentation covers Adwords 101: The fundamentals of Google Adwords.
Getting Started with Google Adwords
Course handouts for the introductory Adwords class that I teach for the Fairfax County Adult Education program.
User Acquisition, Tutored | Gabriele Giugliano - Digital Yuppies
Digital Yuppies 4 - Outdoor Festival, 24.10.2015
Speech from Gabriele Giugliano, Tutored
www.digitalyuppies.it
FB group: bit.ly/dy-group
Google Adwords overview & Consulting
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Adwords crash course
Adwords Crash course is ideal for anyone who needs to clean up campaigns or start them from scratch.
Conducting User Research
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How To Spend Less and Sell More With Paid Search #EdgeBristol
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Why Paid Search Isn't Just For Big Budgets
We like big budgets and we cannot lie! However it's not always the case that the companies who spend the most get the best results with paid search and that's what we hope to prove with these slides. By looking at lots of different platforms we've tried to find the best option for each budget and your campaign goals.
For more on what we do visit http://www.koozai.com
Viewers also liked (16)
User Acquisition, Tutored | Gabriele Giugliano - Digital Yuppies
User Acquisition, Tutored | Gabriele Giugliano - Digital Yuppies
How To Spend Less and Sell More With Paid Search #EdgeBristol
How To Spend Less and Sell More With Paid Search #EdgeBristol
Similar to Basics of Google Adwords - What you need to know before your first campaign
Live Webinar: LinkedIn Lead Accelerator Demo
In this demo you'll learn how to reach and engage more of the right people to drive more qualified leads and boost revenue.
Digital Marketing Training Syllabus
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
This presentation about Digital Marketing course will go through all the major methods available to market your content. This video covers the different forms of digital marketing available to you, like search engine optimization, content marketing, search engine marketing, social media marketing, affiliate marketing, native advertising, email marketing, and online PR. This video also focuses on how each of these marketing types works along with some of the popular tools that are used for Digital Marketing with the help of examples and practical demos. So, let's get started and step into the world of Digital Marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...
If you're only using data from one channel to retarget your ads, you're missing key ingredients.
Live demo LinkedIn Lead Accelerator
View the slides from our May 6th webcast where Andrew Monu and Bryan Burdick hosted a live demo of LinkedIn Lead Accelerator.
CXM - 10 practical techniques
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Search Engine Marketing (SEM) training institute in Hyderabad
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
Digital Marketing Training Institute in Hyderabad
Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketing. Enroll now for a brighter future!
Digital Marketing Training Institute in Hyderabad
Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketing. Enroll now for a brighter future!
Digital Marketing Training Institute in Hyderabad
Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketing. Enroll now for a brighter future!
Digital Marketing Training Institute in Hyderabad
Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketing. Enroll now for a brighter future!
Search Engine Marketing (SEM) training institute in Hyderabad
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
software courses, software testing in Hyderabad
Take a leap forward in your software development career with our exceptional software courses in Hyderabad. Designed keeping industry demands in mind, our courses offer a holistic learning experience. From foundational programming concepts to advanced software development techniques, our expert trainers will empower you with industry-relevant knowledge and skills. Get hands-on experience with live projects, case studies, and interactive sessions.
Similar to Basics of Google Adwords - What you need to know before your first campaign (20)
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...
Search Engine Marketing (SEM) training institute in Hyderabad
Search Engine Marketing (SEM) training institute in Hyderabad
Search Engine Marketing (SEM) training institute in Hyderabad
Search Engine Marketing (SEM) training institute in Hyderabad
More from Social Beat
Basics of Programmatic Advertising for Indian Marketers
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
Social Beat - India's fastest growing independent digital marketing agency
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Marketing post Covid 19 - How to get the best ROI - TiE Chennai Webinar
Marketing post Covid 19 - How to get the best ROI - TiE Chennai Webinar on 15th Apr 2020
Engaging with customers and users during the time of crisis what should bra...
As part of TiE Chennai Webinar in April 2020 on Engaging with customers and users during the time of Covid 19 crisis
Marketing during times of crisis and Covid 19 - TiE Chennai Webinar
Marketing during times of crisis and Covid 19 that was presented for the TiE Chennai Webinar on 1st April.
22 Languages - a multi lingual marketing platform in India
A platform that helps brands create and amplify content in 22 official Indian languages.
Creating a strong multilingual strategy isn’t about simply translating your existing messaging into a number of different languages. As internet connectivity and availability of affordable smartphones in tier and tier 3 towns increase, many brands will witness a shift in their target markets. Speaking to these growing audiences involves a deep understanding of their interests, lifestyles and culture.
22 Languages helps brands gear up for this changing market, right from the strategy, campaign ideation, communication to monitoring the campaign. 22 Languages will work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. Be it for their social media, video content, performance ads or even websites and mobile applications.
Social Beat - ROI Driven Digital Marketing
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
India's Next Billion Internet Users - How can Brands leverage this
India is at a crucial moment in its digital story. With around 450 million internet users, there are still about a billion Indians who will get access to internet in the coming years. With 80% of them using internet via mobile, its an exciting time in the digital marketing space in India. These developments offer both a unique opportunity and a challenge for brands. In order to make full use of the growing digital audience, brands need to find the best strategy that will work for these first time internet users. Here is a presentation from the webinar conducted on 4th May 2018 in partnership with Digital Vidya.
Social Beat at the NASSCOM Content Marketing Masterclass
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode
Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode on 2nd Mar 2017 by Co-Founder of Social Beat, Vikas Chawla.
Digital marketing trends 2017
Digital Marketing trends to expect in 2017 at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/
Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha
Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha held by leading digital marketing agency, Social Beat in Chennai in Dec 2016
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha in Bangalore on 9th Dec, 2016.
Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
Talk at Chennai Retail Summit, India by Vikas Chawla (Co-Founder, Social Beat) on Winning the Connected Consumer, The Digital Way
Content marketing for Real Estate
Social Beat's presentation at the Real Estate Digital Marketiing Conference in Bangalore on 22nd March 2016 where Rohit Uttamchandani talks about how real estate companies can leverage content marketing to drive business results.
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Basics of Search Engine Optimisation (SEO)
A presentation on the Basics of Search Engine Optimisation (SEO) - What & Why of SEO. It involves understanding the basics of On Page SEO, Off Page SEO and how to track the results of the SEO effort. This presentation was created by Google Partner & South India's leading digital agency, Social Beat.
Social Beat Company Profile 2017
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 100-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
More from Social Beat (19)
Basics of Programmatic Advertising for Indian Marketers
Basics of Programmatic Advertising for Indian Marketers
Social Beat - India's fastest growing independent digital marketing agency
Social Beat - India's fastest growing independent digital marketing agency
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Marketing post Covid 19 - How to get the best ROI - TiE Chennai Webinar
Marketing post Covid 19 - How to get the best ROI - TiE Chennai Webinar
Engaging with customers and users during the time of crisis what should bra...
Engaging with customers and users during the time of crisis what should bra...
Marketing during times of crisis and Covid 19 - TiE Chennai Webinar
Marketing during times of crisis and Covid 19 - TiE Chennai Webinar
22 Languages - a multi lingual marketing platform in India
22 Languages - a multi lingual marketing platform in India
India's Next Billion Internet Users - How can Brands leverage this
India's Next Billion Internet Users - How can Brands leverage this
Social Beat at the NASSCOM Content Marketing Masterclass
Social Beat at the NASSCOM Content Marketing Masterclass
Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode
Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode
Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha
Facebook Marketing Trends for 2017 - Digital Chai Pe Charcha
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016
Recently uploaded
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Exploring the Top Digital Marketing Company in Canada
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Search Engine Optimization Strategies for Local Businesses.pdf
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerCheckout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phil Pallen PPT Biography and Interviews
Interviewing Full Sail University Hall of Fame Phillip Pallen. It was a spectacular conversation between the two of us
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
Search Engine Optimization Strategies for Local Businesses.pdf
Search Engine Optimization Strategies for Local Businesses.pdf
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Basics of Google Adwords - What you need to know before your first campaign
- 1. Basics of
- 3. Adwords targets a large portion of the web – not just search
- 4. How does adwords work?
- 5. Different types of Ads
- 6. Step 1: Research keywords and break them up into Ad Groups
- 7. Keywords can be of four types depending on how niche you go
- 8. Step 2: Depending on each Ad Group, create multiple ads
- 9. Ad Creation also has techniques
- 10. Step 3: Ads should be enhanced with Ad Extensions Location Extension Call Extension Sitelinks Social Extensions
- 12. How is Quality Score evaluated? Keywords need to be optimised for better CTR % Quality Score Click through rate Ad Relevance Landing Page Experience
- 13. High Ad Relevance with relevant keywords in title, description and link By using Ad Extensions and higher bids have number one position and better CTR Step 4: Manage quality score and bid
- 14. Relevant Landing page experience relating to the keyword
- 15. Just by bidding more, a higher Ad position cannot be received
- 16. It’s a continuous process to keep improving Managing Bids Refining Keywords based on Conversions Adapting Ads based on response
- 17. team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Digital Marketing. Focus on Results. Follow us We would be glad to partner with you to manage your Adwords Campaigns. Please call or email us