The document discusses how to acquire customers through social media. It recommends optimizing social media engagement through high-quality video content and responsive customer service. It also stresses the importance of optimizing websites for mobile and collecting social media data to provide sales teams with qualified leads. Real-time responses to social mentions and automated notifications of website behaviors can help sales close deals from engaged social media audiences.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your e...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Eugene Sim, Conversion Hub Marketing
"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"
#isssem #isssocial
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social marketing, digital overthrow, and youMary Trigiani
How to use social media in marketing and why it's a key element of digital transformation in business. Audience: returners to workforce. Delivered to ReBoot Career Accelerator for Women.
How Timeline for Pages is affecting engagementMicrosoft
So today is the day that timeline for Pages becomes permanent and social media management platform provider, Wildfire, have released some very interesting research about how timeline has impacted the launch partner’s pages as well as a large number of other diverse pages. We've spent a bit of time distilling the main points down here for you to give you a taster as to how pages have been affected by the changes.
The pages were assessed BEFORE timeline was adopted on the 29th Feb and a month after. Engagement comparisons were then made between the two periods. It's worth bearing in mind that the real acid test will be a month from today - once all pages have had the chance to adopt and adapt to timeline.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social marketing, digital overthrow, and youMary Trigiani
How to use social media in marketing and why it's a key element of digital transformation in business. Audience: returners to workforce. Delivered to ReBoot Career Accelerator for Women.
How Timeline for Pages is affecting engagementMicrosoft
So today is the day that timeline for Pages becomes permanent and social media management platform provider, Wildfire, have released some very interesting research about how timeline has impacted the launch partner’s pages as well as a large number of other diverse pages. We've spent a bit of time distilling the main points down here for you to give you a taster as to how pages have been affected by the changes.
The pages were assessed BEFORE timeline was adopted on the 29th Feb and a month after. Engagement comparisons were then made between the two periods. It's worth bearing in mind that the real acid test will be a month from today - once all pages have had the chance to adopt and adapt to timeline.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
Facebook Ads is a essential tool and skill when you come to target right audicence for your business, products and service. It will save a lot of money and time when you know how to take advantage of Facebook.
A Step-By-Step guide will be shown and lead you from scratch to advanced. We wish you could success and using the skill to develop your business.
Tempus Pecunia Est (Time is Money): How to Maximize the ROI of Time Spent on ...dlvr.it
How to Maximize the ROI of Time Spent on Social Media. Read expert advice on four ways to make your social media efforts pay off in the short term.
View original post at: https://blog.dlvrit.com/2015/03/roi-of-social-media/
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. CONTENTS
INTRODUCTION
CHAPTER 1: THE IMPORTANCE OF ENGAGEMENT FOR CONVERSION
1.1 Audience acquisition: a marathon, not a sprint
1.2 Social video: the secret to high engagement
CHAPTER 2: OPTIMISING YOUR SITE FOR CONVERSION FROM SOCIAL
2.1 Social and Mobile: why you need to get mobile
2.2 Tips for a highly mobile-optimised site
CHAPTER 3: MAKING SENSE OF SOCIAL DATA TO CLOSE DEALS
3.1 Real-time lead response
3.2 Arming sales with the right content at the right time
3. Share this ebook:
INTRODUCTION
The biggest challenge for many marketers today is portraying the business
value of social media to its stakeholders. How, for instance, does one con-
vey an interaction’s worth to a budgeting director?
Solve that problem, and opportunities will follow.
To get to the bottom of this marketer’s dilemma, multiple questions need to be answered
first. For example, how do you get your audience to engage with your brand on social? How do
you get them from the network back to your website, and what does it take to convert them into a
customer once there?
To help answer these questions, HubSpot has teamed up with social media analytics
brand Socialbakers. Together, we have taken a look at extensive social engagement data in an
attempt to figure out how interactivity leads to clear business value - something even the most
elementary social-media manager will like to see.
By looking at the social media profiles and websites of thousands of brands, we were
able to find a clear connection between social engagement and website visits.
In this ebook we will show you how you can get the highest engagement rates on social using
video, why it’s essential to optimise your site for mobile and how you can ensure your sales team
have what they need to close deals from social.
5. Share this ebook:
When it comes to social media marketing, most marketers are going to be concerned with driving
traffic back to their website and converting that traffic into qualified leads. Through our research, we
have found a direct correlation between interaction on the social networks and site visits.
Those drops you see repeatedly are weekends.
The number of site visits rises greatly when interactions hit a certain point, and posts continue to
reach new audiences organically.
6. Share this ebook:
It’s clear to see how closely aligned social engagement is to driving high quality traffic back to
your website, but what is the most effective tactic marketers can deploy for high engagement and
interaction on social media?
Audience Acquisition: A Marathon, Not a Sprint
When it comes to seeing success with social, you need to develop your available audience with
shareable content, excellent social customer care, and visibility-building promotions. However,
it’s important not to put too much emphasis on self-promotion or on going‘viral’.
Looking at the chart above we can see that after 2 weeks, the effects of virality dissipate to noth-
ing.
Companies who use social media for purely self-promotional purposes will never grow an en-
gaged audience over the long-term because they don’t provide
valuable or educational content. Their followers are unlikely to stick
around or share that content with their own networks.
Similarly, focusing solely on trying to go viral will only reap short-
lived results.
7. Share this ebook:
Because building an audience is a long-term investment, it doesn’t make sense to look for im-
mediate results. Instead, see how engaged your audience is from the start.
Think of engagement as existing in two forms: Outbound (Post) Engagement and Inbound
(Care) Engagement. You can attract, excite, and engage audiences with published content,
but talking with your audience on social is an incredibly underutilised source of engagement. By
being attentive and providing excellent, consistent, round-the-clock social customer care, brands
can experience 3.4x the engagement of less-responsive brands.
The chart below shows the difference in Interactions between Socially Devoted brands and
non-Socially Devoted brands.
*Socially Devoted brands are defined by Socialbakers as answering at least 65% of a high vol-
ume of questions.
Social Video: The Secret to High Engagement
We now know that getting engagement from posts is extremely important for driving traffic back
to our websites, but what can we do to get the most engagement from our social media efforts?
The answer to this will differ depending on the network. Recently, however, there has been huge
interest in how video is taking over social, so let’s take a deeper look at that.
8. Share this ebook:
The time is ripe for marketers to figure out what kind of video content their audiences want to see
- and then promote the best performers.
The key, then, is to figure out what kind of videos work best. Facebook videos are shared 157%
more often than YouTube videos - so shorter, more front-loaded content is best on Facebook
and more complete clips are likely better on YouTube or Vimeo.
But it’s not just Facebook that is transforming because of social videos: Twitter and Instagram are
becoming increasingly video-focused, too. To ensure you are making the most of social video to
engage your audience and drive them back to your website, try out these smart video practices:
Tips for Leveraging Video on Social
1. Always post your videos natively
Not long ago, it would have made sense to share a link to a YouTube video
on Facebook. Today, that’s not true. It’s now significantly more effective to
publish directly on the network e.g. upload your video directly to Facebook,
if you want to get massive engagement. That’s because Facebook videos
represent only 5% of all posted content, but get disproportionately high
engagement.
Another useful tip: Try including dialogue right at the beginning of a video.
9. Share this ebook:
If people want to hear what’s being said, they’ll click for sound – and video churn rates show
that viewers who make it past the first 5% of a video will be much more likely to make it through
the rest.
And while many videos get promoted, there are still far more photo posts being posted on Face-
book in total than there are video posts – so there’s an opportunity to fill that void with great,
engaging video content.
2. Choose the Right Video Format for Each Network
One of the most interesting parts of today’s video market is that each network is playing differ-
ent versions of the same game. It’s important to remember each network’s unique qualities and
limitations.
Length
Vines are 6 seconds, Instagram videos are 15, and Twitter mobile videos can be up to 30 sec-
onds long. Each lends themselves to a different type of video.
Another useful tip: Instagram and Facebook videos are great
for following a short story (~11–12 seconds) with a CTA and
branding (~3–4 seconds).
10. Share this ebook:
3. Optimise for Social Sharing
For a long time, the focus on social video was all about getting viral success. But virality doesn’t
do much for your Page in the long term – as we saw earlier, after 15 days, Pages that had viral
hits saw their engagement go back to pre-viral levels.
Instead, the key is to make your native videos as SHAREABLE as possible. That means following
the tips listed above, and knowing what it is that makes videos so popular on each format. Re-
member, it’s not views that matter – it’s engagement.
Once you see what’s working organically, you can amplify that reach with some paid advertising.
Around 8% of the money put into Facebook Ads in Q1 2015 was aimed at getting Video Views.
11. Share this ebook:
Since native videos already get better organic reach than other post types, they are more likely
to be engaged with, and thus stay present on the News Feed longer. By promoting them heavily,
marketers can leverage an already favorable opportunity to get tons of exposure with each video
they publish.
This is why Post promotion works so well - by promoting only the best content, marketers are
pushing something that already has momentum, and continues to pick up speed as it goes.
13. Share this ebook:
People are spending more time than ever using their mobile devices to access the internet --
especially social media sites. In fact, users spend more time accessing social media from their
mobile devices than their desktop.
Social & Mobile: Why you need to get mobile
• 78% of US Facebook users access via mobile at least once a month (source= Unified)
• 60% of Twitter users access via mobile at least once a month (source= Unified)
• 67% of users are more likely to purchase a product or service from a mobile-friendly site. Google report
• 78% of users want to be able to find what they’re looking for on a mobile site in just one or two clicks -
Google
• Brand mentions on mobile increased 14.2× from 2012 to 2014,
web-based brand mentions were only up 4× in the same period - Socialbakers
14. Share this ebook:
Plus, mobile users tend to share social media content 2X as much as those on a desktop computer.
Even more important to note is Google’s recent algorithm update on April 21st, 2015 which penalis-
es you if your website, landing pages, and blog are not fully optimised for mobile.
If your site is hosted on HubSpot then you don’t need to worry; HubSpot’s COS uses responsive
design to adapt to any mobile device and fully passes the sniff test on Google’s new algorithm
If your site is not on HubSpot, you can use this handy tool from Google itself to test how mo-
bile-friendly your website currently is: https://www.google.com/webmasters/tools/mobile-friendly/
When it comes to converting traffic from social into leads on your website, if your site is not mobile
optimised, you are going to frustrate your visitor and lose them before they get a chance to convert
on your landing page.
Tips for Optimising Your Site for Mobile
In this section we’ll show you a few tips for getting your site mobile optimised so you don’t lose any
potential customers coming to your site via mobile.
1. Employ progressive profiling forms
As marketers, we know that forms are the core of conversion on webpages. However, oftentimes
forms are much longer than our visitors want them to be. And because of these limitations, visitors
will likely turn to another website that doesn’t require such a heavy form experience. That’s where
progressive profiling comes in.
With Progressive profiling technology, every time
a lead fills out a form, you are progressively col-
lecting valuable new information about them while
keeping your forms short and easy to complete.
This enables you to build up the amount of in-
formation, or intelligence, you collect about your
individual leads without causing more friction in
the conversion process.
15.
16. Share this ebook:
3. Make Your Phone Number Clickable
When someone picks up their mobile phone, they are going to take an action. Whether it’s open-
ing an app, searching for a company, or simply texting a friend, they are much more action-orient-
ed when on their phone versus a tablet or desktop computer.
Knowing this, consider how you can get your potential mobile visitors to the point of conversion
faster, and make it as easy as possible to do that. One technique is making sure your phone num-
ber is clickable on your website. By doing so, your customers do not have to copy and paste or
memorise your phone number -- they just click on it and are instantly dialing.
You can make your company’s phone number clickable by
adding a simple tag in the HTML view of your page.
Switch over to HTML View (In HubSpot, this is the button
on your toolbar that looks like this </>) then format your
phone number like so:
<a href=”tel:18884827768″>1(888)-482-7768</a>
Except ... replace our phone number (888-482-7768) with
yours.
Note that this is similar to the HTML code for creating a
link, it just adds“tel:”and the number.
Remember that the fewer clicks you need to complete an
action, the more likely you will have someone complete an
action rather than bouncing off your site.
18. Share this ebook:
Real-time lead response
• The odds of making contact with a lead increase 100x if called within 5 min-
utes. (Source: Lead Response Management Study)
• The chances of qualifying a lead are 21x better if called within 5 minutes.
(Source:Lead Response Management Study)
• Research shows that 35-50% of sales go to the vendor that responds first.
Real-time lead response
• The odds of making contact with a lead increase 100x if called within 5 min-
utes. (Source: Lead Response Management Study)
• The chances of qualifying a lead are 21x better if called within 5 minutes.
(Source:Lead Response Management Study)
• Research shows that 35-50% of sales go to the vendor that responds first.
Many marketers don’t realise the amount of data that social media provides them for get-
ting their leads over the line into becoming customers.
For example, segmenting your social contacts based on where they’re at in the sales cy-
cle is something that few companies are aware they can do. The data is available, all you
need is a system in place to filter for it.
Knowing this information before can help determine who in your company should reach
out to them (marketing, sales, or support) and gives them context on the type of conver-
sation they should be having in order to provide the most value.
In this section we’ll show you a few tactics you can start to use which will give you the
context you need on who your social contacts are and also help arm your sales team with
the content they need to close those leads into customers.
19. Share this ebook:
HubSpot’s Social Inbox tool helps to sort through the clutter to bring you the important data --
color-coded -- to make it really easy to spot important social conversations from your prospects,
leads, and customers, and use that data to inform your strategy.
Once you have this context on who is saying what about your brand online, you can start to use it
in your inbound marketing strategy and send your sales team some really engaged and highly
qualified leads.
You can create a stream for each of your sales reps with a list of their leads and quickly and au-
tomatically notify them if one of those leads mentions your company name, or any variety of your
brand keywords that would indicate interest or intent to hear more from you.
20. The example below is a list that we have set up for one of our sales reps which monitors social
for a specified list of the reps leads and notifies him if any of them mention the keywords in the
list so he can respond straight away.
Ian will get an email immediately notifying him of his lead’s
Tweet so he can pick up the phone or send an email to initi-
ate a conversation.
You can also set up a monitoring list for purchase-intent
keywords and interact with those people who may not even
be in your database yet so you can send them to your free
trial page or schedule a call with one of your sales reps.
2. Arming Sales with the Right Content at the Right
Time
Another way you can ensure your sales reps get the right
content at the right time is to set up an automated internal
email notification to alert them of key on-site lead behaviour,
for example if a lead is on your pricing page.
21. Share this ebook:
Here’s an example of one that HubSpot uses:
So that once a lead visits our pricing page, the rep receives the following email immediately:
The process is completely automated so your sales team will never miss the opportunity to speak
with a red hot lead at the time they are most interested.
22. Share this ebook:
As well as notifying them of the hot lead activity you can also provide them with a list of relevant
content within the automated notification email that can be used by the sales rep to further entice
the lead to make a purchase.
Armed with this real time social intelligence as well as the relevant sales collateral, your sales
team should be able to bring your social leads over the line to becoming happy, paying custom-
ers.
23. Share this ebook:
GET MY FREE DEMO
For the first time, you’ll be able to:
• Get Traffic: Create optimised content that attracts visitors.
• Get Leads: Set up website lead conversion campaigns.
• Get Customers: Nurture leads to the point of sale.
... all in one place.
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