Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries. As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!

1. May 2016
How To Use Instagram For Your Business
21st May 2016

2. Why your brand must focus on Instagram
 It’s a young and it’s an emerging platform
It’s less crowded
It’s gives your customer a better opportunity to
engage with your brand
Start early on Instagram to get ahead

3. Instagram shows life through rose tinted glasses

4. You Are What You Click
Your pictures need to tell a
Story
Let your products or service be
at the centre with subtlety
High Quality, Organic and
Natural

5. Photographs are the king
 Avoid using low quality images
Do not use images that strictly
showcase your product or service
If you are not telling a story
through the images, try doing it
through the text

6. Text + Image = Impactful Content
 Many brands use big and bold
texts on their Images
This works great for blogs and
service Industry
Text is not to be copy pasted
but to be designed

7. Text + Image = Impactful Content
Mailchimp

8. Text + Image = Impactful Content
IBM

9. Bio + Website Link
 Keep the bio short yet
expressive in a non corporate
language
Use emojis to make it stand out
You can change this data as
when your company goal changes

10. Bio + Website Link

11. Instagram Ads
 You need an FB Account
manager to initiate Instagram ads
Unlike FB, Instagram ads do not
allow you to boost a post on the
Instagram profile
Visuals of an Instagram ads are
different from that of Facebook

12. Instagram Ads

13. Instagram Ads

14. Follow, Comment and Unfollow
 Instagram is the perfect place
to engage with your followers
Use tools like Social Rank,
Crowdfire and Stribr to manage
your followers
Follow and Comment to get
traction
Follow : 14% followback
Follow + Like : 22% followback
Follow + Like + Comment : 34%
followback

15. Follow, Comment and Unfollow
 Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram

16. Follow, Comment and Unfollow
 Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram
Repost customer’s post to get
user generated content

17. Follow, Comment and Unfollow
 Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram
Repost customer’s post to get
user generated content

18. Hashtags – The key to getting people to find you
The hashtags can be broadly divided
into three categories
• Popular Hashtags (#tbt,
#photooftheday, #igers #popular)
• Industry Related Hashtags
(#Fashion, #FoodPorn, #instatech,
#FitnessFreak)
• Brand Related Hashtag (#Vogue ,
#UberCode, #MyntraFashion)

19. Instagram Influencers
Clinique.in

20. Instagram Influencers – Find them via Influencer.in

21. Analytics
Analyze your follower growth, most
liked posts, average likes and
engagement
Track the progress of competitors
Analyze best performing hashtags
Tools like Iconosquare, Social Insight
help generate detailed reports

22. Post Regularly
Posting Often is an integral part of
your Instagram Success
You can use tools like Schdugram and
Latergramme to schedule posts in
advance
Keep the profile fresh and current

23. Digital Marketing for results.
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