The Valentine's Day 2014 campaign by Videocon Mobile Phones aimed to increase awareness of their flagship smartphone, the A55qHD, by portraying it as the perfect Valentine's gift. The #ValentineWish campaign and Facebook app contest encouraged users to create and share Valentine's eCards promoting the phone in order to win it. The app allowed users to personalize eCards then share them on Facebook. The campaign was successful in acquiring new page likes, reaching more users, and generating more engagement than normal on Videocon's Facebook page.

1. Valentine’s Day 2014 Campaign
Case Study

2. Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.

3. Campaign Objective
To increase Awareness for their flagship model: the A55qHD

4. Campaign Idea
To portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.

5. Execution
#ValentineWish Campaign & Facebook app
Contest: Participate by telling why the
phone is a perfect gift, and ultimately win
the A55qHD
Engagement: Facebook app allowed users to
choose from many Valentine’s Day eCards,
and share it their loved one

6. App Walkthrough
Landing page of Facebook
app explicitly gives the
message & prompts users to
Like the page to continue

7. App Walkthrough
Users can then select 1 of 9
eCard Templates that both
incorporate the message of
Valentine’s Day, and also
promote the A55qHD.
Once filled users can share
eCard with their Valentine!

8. Promotions

9. Promotions

10. Promotions

11. Promotions

12. Results
• 1154 Unique Users shared eCards
• 150 Average Daily Users of the app
• 3863 New Page Likes acquired during campaign
• 456 Avg. Daily Page Likes during campaign, 3 times than normal
• 80592 Highest Daily Total Reach during campaign
• 42116 Avg. Daily Total Reach during campaign, 2.5 times than normal
• 410 Average Daily Post Likes during campaign, 1.6 times than normal
• 55 Average Daily Comments during campaign, 1.6 times than normal
• 59 Average Daily Shares during campaign, 1.8 times than normal

13. Thanks!
Find out more about us at
www.solomosalsa.com