Leverage digital marketing strategies to increase efficiency, productivity, and profitability for your real estate business.

1. Digital Marketing Dividends
Efficiency, Productivity, and
Profitability

2. photo credit: gratisography.com
#angtft

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Relevancy

4. Ben Tyson
Head of Sales Enablement: Directories, Web Hosting &
SEM at

5. Rosey Koberlein
CEO of Long Realty

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Loyalty

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Remember #angtft ?

8. Rivers Pearce
Director of Marketing

9. The Economics of Content
Source: Mark Schaeffer
Time
Amount of Content
Technology has enabled a
rise in content consumption
but this has an inviolable
limit
Content production will
continue to increase
exponentially
Area of Content Shock
when content production
is uneconomical

10. U.S., 2014, Hours : Minutes
Sources: Bureau of Labor Statistics, The Telegraph, Edison Research, We
Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte, SNL
Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD, Activate
analysis. Behaviors averaged over 7 days. Related travel time included
within timing reported for daily activities.
www.activate.com
11:05
6:04
7:13
7:06
Media and
Consumer Tech
Activity
(Video, Audio, Social Media,
Gaming, Reading)
Work & Education
Sleep
Other Non-Work
Activity
(Cooking, Housework & Shopping, Personal & Household
Care, Leisure, Fitness, Community & Other Activities, Eating
& Drinking)
Total 31 Hours
28 Minutes
The total tech and media
attention up for grabs is
enormous: more than half the
waking day is spent on tech and
media.
Average Employed Adult Daily Behavior

11. Sources: Edison, We Are Social, eMarketer, Nielsen, Deloitte, SNL Kagan, Sandvine, Ipsos,
Global Web Index, Pew Research Center, Flurry Insights, NetMarketShare, Statcounter,
Activate analysis. Time spent may be double counted (e.g. YouTube for both video & audio).
U.S., 2011-2017E, Hours : Minutes
Time Spent Among 18+ Users
www.activate.com
Time spent on major digital
activities like video, audio, social
media, & gaming will continue to
increase
2011 2012 2013 2014 2015E 2016E 2017E
Video / CAGR 4.2%
Audio / CAGR 4.9%
Social Media / CAGR 17.8%
Gaming / CAGR 11.9%

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Expectations
Engagement
Trust

13. Source: Econsultancy
How Critical to Business Success It Is
HowDifficultItIstoUse
Social Listening
Proximity or location-
based marketing
Social Media
Management
Split/Multivariate
Testing (MVT)
Attribution
Management
Multichannel Campaign
Management
Marketing Automation
SEO Technology
Paid Search Bid
Management Technology
Lead Management
Solutions
Data Management
Platform (DMP)
Email Marketing
Platform (ESP)
Digital Analytics
Content Management
System (CMS)
Customer Relationship
Management (CRM)
*Size of the bubbles is directly proportional to the percentage
of companies surveyed investing in each market technology

15. RevenueRetention
Recruitment