Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode on 2nd Mar 2017 by Co-Founder of Social Beat, Vikas Chawla.

1. Agenda
Career Opportunities in the Digital Age
3rd Mar, 2017

6. Content Marketing – how should one approach it?
Digital & Connectivity has changed everything!
And more so in the last 10 years!

7. Internet users in India

8. About 450 000 000

9. Facebook Users in India

10. 155 000 000
66% active daily

11. Indian Users on Whatsapp ?

12. 155 000 000

13. Indian Users on Instagram ?

14. 14 000 000

15. Putting India in perspective
Population:
1241m
TV: ~150m
Households
Mobile:
~1000m
Internet:
~450m

16. Content Marketing – how should one approach it?
This Opens up lots of Career Opportunities!

17. What kind of jobs will survive in the future
Jobs that cannot
be automated
Jobs that requires
Analytical
Thinking
Jobs that requires
Creativity

18. Content Marketing – how should one approach it?
1. Jobs that cannot be automated
2. Jobs that requires Creativity
3. Jobs that requires Analytical Thinking

19. Content Marketing – how should one approach it?
Jobs that cannot be automated

20. 100 Years ago only way to make cars was by having a large workforce

21. Imagine Driverless Cars & Public Transport

22. Today Cars can be serviced remotely

23. So what kind of jobs will survive?
Designing Vehicles
Architecture &
Civil Engineering
Handmade
Product
Development
Labour Intensive
Roles E.g. Cooking,
Plumbing,
Hospitality, Food
Medical
Teaching &
Training

24. Content Marketing – how should one approach it?
Jobs that requires Creativity

25. Content Marketing – how should one approach it?
Designers, Photographers, Artists

26. Photography is critical to any kind of business

27. Key is to focus on Business Goals – Lead Forms or Online Sales

28. Design any kind of product

29. Awareness
Consideration &
Evaluation
Lead Conversion
Data Collection &
Analysis
SEO
Customer Support
Influencer Outreach
Paid Search, Display & Remarketing
List Building
Monitoring
Lead Capturing
User Behaviour
A/B Testing
Analytics
Call Tracking
Adv. Conv.
Tracking/Visitor Profi
CRM
Reporting
Comp. Tracking
Tag Management
Hundreds of Products need to be built in the future

30. Look into one such product – Google Home
http://neilpatel.com/2015/11/14/comparing-the-roi-of-
content-marketing-and-paid-advertising/

31. Content Marketing – how should one approach it?
Content Creators

32. Content Creators
Videos
Blogs
Social Media Content
Infographics
Games

33. Creative & Bi-Lingual Content Social Media

34. Creativity combined with technology to engage with customers
Murugappa Group – Jigsaw Puzzle, Crossword, Quizes & more

35. Think about the number of
videos you watch online

36. Video Content is only going to get bigger

37. Photos
Videos
Text
VR/AR
Content is
going to
evolve over
time

38. Content Marketing – how should one approach it?
Jobs that requires Analytical
Thinking

39. So much data, that it requires technology + human analysis

40. So what kind of jobs will survive?
Big Data &
Analytics
R&D into
Future
Technology
Sales &
Marketing
Customer
Service &
Problem Solving

41. Content Marketing – how should one approach it?
Summing Up

42. Do something awesome and work somewhere awesome

43. Q&A
Email: vikas@socialbeat.in
Twitter: @jvchawla