Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
•Download as PPTX, PDF•
1 like•3,447 views
This document discusses content marketing strategies and provides examples of how brands have successfully implemented content marketing. It begins by asking how one should approach content marketing and whether it produces business results. It then discusses ideating, creating, and amplifying content, and provides tips for making content stand out such as creating long-form, visual content that answers user questions. Examples are given of different types of content like lists, how-to's, and reports. The document emphasizes creating shareable content and using the right calls to action. It concludes with a case study example of a real estate company that saw search and traffic results from its content marketing efforts.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
Similar to Content Marketing in 2017 - Discussion at Digital Chai pe Charcha (20)
More from Social Beat
More from Social Beat (18)
Recently uploaded
Recently uploaded (20)
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
- 1. Agenda Digital Chai pe Charcha #DigitalCPC #ContentMarketing
- 2. Content Marketing – how should one approach it? Should we do content marketing?
- 4. Content & Blogs product Leads & Sales – this is why brands continue investing in it Source: NeilPatel
- 5. Earned media takes longer but has more sustained impact Source: NeilPatel
- 6. Most Indian Youth feel they are being bombarded with Ads
- 7. Why do brands invest in Content Marketing Leads/Sales over a long-term from a new channel Reach users who use Ad-blocking Get organic traffic / SEO Ad Fatigue
- 8. Content Marketing is impacted by what we do most – Search & Social Content for Search Content for Social Media / Other Channels Results via Content Marketing
- 12. How do you make your content stand out from the crowd?
- 13. How do you make your content stand out from the crowd? “Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.”
- 14. Finding the Content Marketing sweet spot
- 15. How to find the sweet spot? Google Keyword Planner Moz Explorer Buzzsumo Answer the Public Quora Brainstorming Consumer Intent Other ways!
- 16. Using one of the tools - Buzzsumo
- 18. How to make it 10x? Make it longer, more detailed and thorough Make it more up- to-date Include better visuals – Images, Infographics, Videos Ensure low page load time and an enhanced UX
- 19. Data shows that long form content with images work best Long-form content (> 2000 words) tends to rank higher in search results than short-form content Source - Hubspot Content With At Least One Image Ranks Higher Than Content That Lacks an Image
- 20. 1 million articles analysed to reach the results of what gets shared most
- 21. 1 million articles analysed to reach the results of what gets shared most Videos Infographics Webinars Tools Lists How To Why posts Research Reports Surveys & Quizzes
- 22. Different content is required at different parts of the funnel
- 23. DBS has done some phenomenal work on this
- 24. Google
- 25. Bharat Matrimony : Happy Marriages Happymarriages.com, a content marketing initiative set up by BharathMatrimony. It is a content section that guides people to discover new ways to a happy marriage. It provides guidance for the challenges that people face during partner search and the several stages post marriage.
- 26. List of Top Things – Get a lot more shareability
- 27. List of Top Things – Get a lot more shareability
- 28. List of Top Things – Get a lot more shareability
- 29. List of Top Things – Get a lot more shareability
- 30. How to - Posts
- 31. How to - Posts
- 32. How to - Posts
- 33. Why - Posts
- 34. Housing.com is leveraging infographics at its best
- 35. Campaign for Book “The Great Indian Obsession” garnered reach of close to half a million over a span of a week
- 36. Zomato does this brilliantly on their social media
- 37. Research Reports – Consulting firms do this very well
- 38. Survey Results – Yourstory Case
- 39. Sometimes the brand is at focus – creativity is the key!
- 40. It can be a combination of different types of content
- 42. Content Marketing Ideation + Creation + Publishing
- 43. Content Marketing Ideation + Creation + Publishing + Promotion =
- 44. How do you amplify Promote on Social Networks especially Twitter, Linkedin, Slideshare Use LinkedIn Ads, Facebook Ads & Promoted Tweets Notify your email list Respond to questions on Quora, Reddit, comment on blogs, take part in industry forums Reach out to people who have shared similar content Leverage the reach of influencers
- 45. Content Marketing – how should one approach it? Does it product business results?
- 46. A lot of companies invest in content marketing thinking this is how it works
- 47. This is how it really works!
- 48. Right Call to Action is required to make this work
- 49. Right Call to Action is required to make this work
- 50. Aim is to create shareable content – For e.g. 378 shares in just 4 days
- 51. Content marketing producing results – A case study
- 52. One of the first few real estate digital marketing content articles we created
- 53. Search rankings and traffic apart, content marketing done right also brings business results
- 54. PETWISH CAMPAIGN - Dog Breeds & Lifestyle Campaign garnered reach of over 1 lakh with ~43,000 shares
Editor's Notes
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/