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‘Digital Marketing’
What is Digital Marketing ?
Promotion of Products/Services with the Help of
Digital Devices and Internet.
Ads are Displayed on Following:
Internet
Smartphones
On-Screen – TVs, Computers etc.
Traditional Vs. Digital Marketing
Popular Bots Services in Use
Personalized E-mails
Targeted E-mails
Helps Advertiser In
Customized as per individual users' preferences.
Helps in Faster Interaction with Customers.
Targeted customers who are going to be Influenced easily.
By Using Google AdWords
Using SEO (Search Engine Optimization)
Techniques
By Using Google AdSense
SEM Technique No. 1
Increasing Visibility in Search Engine Results Pages (SERPs) using
Google AdWords
Paid the Maximum Required
Paid slightly less
How AdWords Works ?
PPC (Pay Per Click)
Advertiser has to Pay to Google if someone approached their
Website via these Ad Links
SEM Technique No. 2
SEO (Search Engine Optimization)
Helps Achieving High Ranking in Search
Engine Results Pages
By using Popular Keywords
SEM Technique No. 3
AdSense to Promote Others’ Business on our Websites.
How it Works ?
CPC (Cost Per Click)
The Advertiser will be charged if User Clicks on Ad
The Advertiser will be charged per 1000 impressions
CPM (Cost Per Impressions)
Ad appearance on
Screen
How AdSense Works ?
1000 views are Counted
Paid per 1000
Appearances
Ads by AdSense in YouTube
CPM Ads ?
Advertising Products/Services on Social
Channels
Simplest way of Advertising
Major Channels in Use
Facebook Snapchat Instagram
Twitter
Ads on Facebook
Ads on Linkedin
Ads on Instagram
Best Way of Advertising Product
Live Advertising On Fb
Live Advertising on YouTube
Ads on Snapchat – Product Teasers
A Short Video Teaser
24h Expiration
Nowadays Popular
Beacons
Low Cost Transmitters
Uses Bluetooth Smart Technology
Better Accuracy than GSM and GPS
In-App Marketing
Ads are Displayed in
Mobile Apps
Less than 2 Minutes Ads
ATM (Automated Text Messages)
Economical No Wastage of Paper like Ads in Newspapers
Instant Feedback - Customers Contacts After Seeing Ad
Real Time Analysis - Live Track of Customers who saw Ad
Advantages of Digital Marketing
Disadvantages of Digital Marketing
Privacy - Buyer’s Online Profile is not Safe
Huge Competition - It’s Cheap and in Large Use
Affects Sale of Retailers – Price & Discount wars
Obsoletion – Digital Technology gets Outdated
Thanks again for Co-operating
Digital Marketing Presentation By
Digital Marketing Presentation by Yatin Mehndiratta

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Digital Marketing Presentation by Yatin Mehndiratta