Final presentation by Jennifer Smit for RMIT Social Change Studio and OXFAM Australia Design for Change

1. Propo-
sition6
Studio 4
Social Change
Presentation B
Jennifer Smit | s3435287

2. New Strategy
KEY COMPONENTS
@ @

`
Low cost
Convenient
efficient
Transportable
relatable
Proposition
MOBILE
J
@
v
B
E
Stage 1
identify
Stage 1
identify
Stage 2
Inform
`Stage 3
Action
Stage 2
Inform
Stage 3
ActionRENTING PROPERTY
LOW BUDGET
BUSY LIFESTYLE
Limitations
Laura
“ Apart from meat
and raw veggies, I
don’t really tend to
think about where
my food comes
from. My main focus
is animal rights
and how Matt’s
meat products are
produced…”
Driving Factors
Saving money
Convenience
Ethically sourced meat
Taste/ quality (fresh produce)
Carbon footprint
Ethically sourced products

3. 
One of the largest
monocrops in the world
Covers over
one million km²
DirectandIndirect
impact on deforestation
chiquitano
dry forest
An Ancient and
uniqueecosystem
sheltering a
large number
of threatened
mammals
Animal feed
Food/ Direct
Indirect
Fuel other
consumer goods
Puma
Maned
Wolf
Giant Ant
EaterW
;
75%

4. vegetarian/
Animal
rights
irresponsibly
Farmed
soy
animals,
speciesand
ecosystems
at risk
Consumption of
soy-based
products
m
:
d
,
Motivation to
be vegetarian
for animal rights
reasons.
Conversion of
millions of hectares
of forest, grassland
and savannah is
directly and indirectly
effected by increase
in soy production.
Consumes soy-based
products directly (tofu,
tempeh, soy-based
meats) and indirectly
(soy lecithin, etc).
Unidentified sources
of soy ingredients/
Inability to trace
back to origin means
you cannot be sure of
where it comes from.

5. city based
Treasure hunt
12·11·14
oxfam.com.au/so_y
m29 | g10,
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
12·11·14

6. Intrigue/curiosity
social media use
Teaser/info
Aided by:
G T
P
Socialmedia
prompts
Reminder of initial
interaction/ ignite
conversation and
boost curiosity,
elevating the
participation level
Persona /Laura/
user interaction

7. so, why would
this work?37.8136° S, 144.9631° E
Platinum nights Scavenger hunt fanfueled.wordpress.com
mobilemarketer.com
– Roger Katz, CEO
of Friend2Friend,
Palo Alto, CA
“ Done in the right way,
a scavenger hunt can
engage users in a way
that gets them reinforcing
the very behaviors and
actions that the brand is
interested in propagating.
By emphasizing sharing in
the promotion, ensures
that those who participate
help spread the brand
message.”
f
G O ,
2,%
o

8. Thank
yoU!l