Final presentation by Alexandra Kimpton for RMIT Social Change Studio and OXFAM Australia Design for Change

1. CLIMATE CHANGE
FOOD SECURITY
ENDURING
CONNECTION
ACTION

2. EATING FOR PRICE
BEING SEEN AS A
“GOOD PERSON”
GOING OUT ON THE
WEEKENDS
HERSELF

3. “1 [ no obj. ] (of a person, animal, or other living organism) grow or
develop in a healthy or vigorous way, esp. as the result of a
particularly favourable environment”

7. AWARE
DESCRIPTION
USER
PRINT
FACE TO
FACE
WEB/TECH
PHONE
LOCATION
CHANNELS
JOIN USE DEVELOP LEAVE
Not the most heavily weighted section of
the strategy as it focuses on empowerment
and encouragement of own decision
Very simple joining strategy, basically all
technology centered
The most complex of all stages of
the process, supposed to foster that
“enduring” aspect of the connection we
are trying to forge between youths and the
issue at hand. Technology has been chosen
as it is really I think the most relevant form
of networking for the target audience.
This is meant to be as seamless and
enjoyable as possible, as mentioned
previously the enduring connection is
very important. The reward system is very
important in keeping people engaged.
Very simple process, youths are well versed
in this process
Hears about App via various avenues and
is enticed to get involved in some capacity
Friends, Family, Peers
Posters, Adverts
Link to download app on Oxfam website,
articles about the App, Ads on relevant
websites, digital advertising screens
Link to download app on Oxfam website,
Maybe a QR code on posters to link to app
store
Integration with Facebook, Twitter,
Instagram,
Continual connection with Facebook,
Twitter and Instagram
Unsubscribe to web account
App store
Download App
Primary object of coordination Continual use of App Delete app
Maybe advertised at existing Oxfam
locations
Maybe be able to create account on Oxfam
Phone at a location
Integrated map ability of app which is
primary use
Could integrate a poster or image/token at
locations to then take an image and post to
gain points
Joins service based on perceived
usefulness or validity of App features
-
-
Can download and print information or
images to have in your possession
- -
-
Actively checks and monitors App and has
a positive connection with it
Talking with friends and joining, posting
together, engaging in activities ignited by
App
Relationship becomes even more useful
and meaningful by being part of the user
community
Telling friends and family about
experiences, engaging with community
Maybe has had enough or decides to
move on to a more physical or practical
application of her developed passion for
the cause informed by the app
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