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Design for Social Change:
Climate Change & Food Security
Introduction
Not knowing much about climate change and food
security at the beginning of this course was challenging
for me to go on developing a strategy to promote Social
Change.
But...
Awareness
Ursula’s story
Murundaka
Interview
Persona
Pop-up Patch
Artifacts
Research
Thinking
Solution!
Age: 23 years old
Nutrition Science
student.
Lives in Clayton.
Outgoing,
socialble and
lives a healthy
lifestyle.
Age: 19 years old
Business student.
Lives in
Melbourne CBD.
Sporty, creative
and enjoys
hanging out with
friends.
Leah tries her best to be
environmentally friendly.
However, she doesn’t
feel like what she does
contributes much to the
environment.
Knowledge vs. Action.
Fairtrade & Organic :
Climate Change :
Food Security :
Problems they face. Jin is an international
student. Organic and
fairtrade are luxuries in his
understanding and local
often means not of quality.
He also thinks it is too hard
to live this lifestyle.
Persona
Leah Jin
Strategy
#changechallenge is going to be a weekly challenge where
people participate by documenting their experience
through photography. They take a photo of what their
doing, upload it on Instagram, hashtag, and share it.
The challenges will be something that everyone has easy
access to and isn’t hard to fit in their daily lives.
L L E
#CHA
NGE
Channels
L L E
#CHA
NGE
Facebook Website Brand
How It Works
Step 1 Step 2 Step 3 Step 4 Step 5
Discover Participate Upload Share Re-discover
How It Works
Step 5
Re-discover
- Statistics of challenge based on instagram posts.
- Information of what has been achieved through the last 	
	 challenge.
Looking Ahead
The main goal here is to get the youths in Australia to
start engaging with issues relating to climate change
and food security, to start a trend of healthy lifestyle and
social change through social media. Through the weekly
challenges, they will be able to see and experience a
healthier, more sustainable and resourceful lifestyle, as
well as realize that it really isn’t too difficult.
The data and information from all the participants can
also be helpful in future research and developments.
Design for Social Change:
Climate Change & Food Security
L L E
#CHA
NGE

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RMIT Social Change Studio – Jared Ow

  • 1. Design for Social Change: Climate Change & Food Security
  • 2. Introduction Not knowing much about climate change and food security at the beginning of this course was challenging for me to go on developing a strategy to promote Social Change. But... Awareness Ursula’s story Murundaka Interview Persona Pop-up Patch Artifacts Research Thinking Solution!
  • 3. Age: 23 years old Nutrition Science student. Lives in Clayton. Outgoing, socialble and lives a healthy lifestyle. Age: 19 years old Business student. Lives in Melbourne CBD. Sporty, creative and enjoys hanging out with friends. Leah tries her best to be environmentally friendly. However, she doesn’t feel like what she does contributes much to the environment. Knowledge vs. Action. Fairtrade & Organic : Climate Change : Food Security : Problems they face. Jin is an international student. Organic and fairtrade are luxuries in his understanding and local often means not of quality. He also thinks it is too hard to live this lifestyle. Persona Leah Jin
  • 4. Strategy #changechallenge is going to be a weekly challenge where people participate by documenting their experience through photography. They take a photo of what their doing, upload it on Instagram, hashtag, and share it. The challenges will be something that everyone has easy access to and isn’t hard to fit in their daily lives. L L E #CHA NGE
  • 6. How It Works Step 1 Step 2 Step 3 Step 4 Step 5 Discover Participate Upload Share Re-discover
  • 7. How It Works Step 5 Re-discover - Statistics of challenge based on instagram posts. - Information of what has been achieved through the last challenge.
  • 8. Looking Ahead The main goal here is to get the youths in Australia to start engaging with issues relating to climate change and food security, to start a trend of healthy lifestyle and social change through social media. Through the weekly challenges, they will be able to see and experience a healthier, more sustainable and resourceful lifestyle, as well as realize that it really isn’t too difficult. The data and information from all the participants can also be helpful in future research and developments.
  • 9. Design for Social Change: Climate Change & Food Security L L E #CHA NGE