The document describes several pop-up projects and initiatives focused on social and environmental issues. The Pop-Up Patch aims to educate the public and encourage behavioral changes through positive community experiences that promote sustainability. It utilizes a mobile space to reach broad audiences and collaborates locally. Case studies are provided of other pop-up projects that transformed spaces temporarily to build community and showcase more responsible business models.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
Sustainability In Experiential - No Longer A Nice To Have - A NecessityHarriet Jones
At Seen Presents we’re passionate about reducing the environmental impact of live experiences. This guide combines our understanding of consumer behaviour and environmentally conscious production practices to show you how to deliver a sustainable live experience.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
Post Covid-19 Restaurant Innovative Trendskanew396
There’s no denying that the hospitality industry has been one of the worst affected by the global pandemic that has swept the globe. Read some of the latest restaurant trends that have evolved since the coronavirus outbreak.
Chef presentation project.
The Story, The Mission, The Vision, The Slogan, The logo and the Strategics Objectives to our group project CHEF which is a geolocated app to find what kind of food people purposes and than you could meet.
Nescafe India Advertisement #ItAllStarts 2015Tushar G
Link -https://www.youtube.com/watch?v=GP_zdW6sl-k
This commercial was rolled out in 2015 in campaign #ItAllStarts We all have a dream, an ambition, which we work towards achieving. But life does not always go as planned. What kept me going was my cup of NESCAFÉ .
So my life ka funda – Bas Ek Coffee lagao, Aur lag jao.
#ItAllStarts #NESCAFÉ
Four years worth of work demonstrated in a curated anthology of my favorite projects. Enjoy and feel free to contact me at nia.j.smalls@gmail.com or at +31 6 86 22 46 57.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
Joint ventures are a great way for restaurants and hotels to connect to other businesses in their community and can also provide an excellent source of income. Find out how any hotel or restaurant can maximize their business partnerships.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19Harriet Jones
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
Post Covid-19 Restaurant Innovative Trendskanew396
There’s no denying that the hospitality industry has been one of the worst affected by the global pandemic that has swept the globe. Read some of the latest restaurant trends that have evolved since the coronavirus outbreak.
Chef presentation project.
The Story, The Mission, The Vision, The Slogan, The logo and the Strategics Objectives to our group project CHEF which is a geolocated app to find what kind of food people purposes and than you could meet.
Nescafe India Advertisement #ItAllStarts 2015Tushar G
Link -https://www.youtube.com/watch?v=GP_zdW6sl-k
This commercial was rolled out in 2015 in campaign #ItAllStarts We all have a dream, an ambition, which we work towards achieving. But life does not always go as planned. What kept me going was my cup of NESCAFÉ .
So my life ka funda – Bas Ek Coffee lagao, Aur lag jao.
#ItAllStarts #NESCAFÉ
Four years worth of work demonstrated in a curated anthology of my favorite projects. Enjoy and feel free to contact me at nia.j.smalls@gmail.com or at +31 6 86 22 46 57.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
Joint ventures are a great way for restaurants and hotels to connect to other businesses in their community and can also provide an excellent source of income. Find out how any hotel or restaurant can maximize their business partnerships.
Inspired by positive energies, Oberoi Pune is a haven for those who appreciate joys as well as tranquillity. An upcoming residential project launched by Oberoi Realty in Pune. Each corner of this beautiful gated development is designed to spark creativity while enhancing relations. Spacious, breezy and well-ventilated apartments with mesmerizing views makes living here an out-of-the-world experience. Oberoi Realty In Pune offers you 2, 3 & 4 BHK which are bathed in naturally well-lit and are designed to make you feel special.
To know more - oberoi.developerprojects.in
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
An Eden Project Field Guide to community food projectsEdenProjectWebTeam
Food is a basic human need. Local food can help to strengthen our communities and reduce our impact on the environment. In this publication you’ll find a host of ideas to get you thinking, bite-sized explanations and signposts where you can follow them up in more detail. This field guide was published by the Eden Project as part of its Big Lunch Extras programme. Find out more at www.biglunchextras.com
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
Fresh Fashion - Managing Creative Projects and Teamsddraksdm
A proposal for a fashion event (and movement) that seeks to form relationships between the fashion industry and the urban farming movement where everyone stands to benefit.
We have launched our new winter insight report, “Rip it up and start again” to inspire businesses to think differently about how to create change 2014. It’s full of provocations, ideas and inspiring examples of businesses bringing their energy, flair and innovation to bear on a range of issues from an ageing population through to reducing wasteful consumption. So as the winter days darken, here’s something to shine a light on what your business could do differently next year.
Current Best Practices in Sustainability Social Media Communication: Enabling...Sustainable Brands
How can brands leverage social media effectively to spread the word about their sustainability efforts in an always-on, authentic voice? What does it take to engage and educate consumers about desired behavior change in a brand-aligned voice? Is it possible to do all that AND create more loyalty and sales at the same time?
Marketing the Full Brand Experience.
Experiential Marketing is a form of advertising that is low on budget but high on impact.
It's time to take advantage its unique ROI. Here's how...
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
36. JOHNATHAN
RILEY
DANIAL
JACOB
BEATRICESHAUNA
SPITERI
DAVE SMITH
“love going out
with family and
friends”
Interests:
Drinking
Family and
friends
enjoying life!
“once a week
he hangs out
with his friends
at a bar”
“in his spare
time he usually
goes out for
drinks”
“likes to go
for drinks with
mates”
37. “love going out
with family and
friends”
Interests:
Drinking
Family and
friends
enjoying life!
“once a week
he hangs out
with his friends
at a bar”
Corporate life,
goes out for
Friday night
drinks
“in his spare
time he usually
goes out for
drinks”
“likes to go
for drinks with
mates”
JOHNATHAN
RILEY
DANIAL
JACOB
BEATRICESHAUNA
SPITERI
DAVE SMITH DAVID
47. disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
48. constantly
changing to
appeal to the
target
audience
disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
49. it will be so
cool
constantly
changing to
appeal to the
target
audience
disproving
myths and
changing the
stigma
starting
conversations
about important
issues
collaboration events,
fundraising
in shop
promotion
materials
positive actions
through positive
atmosphere
reaching a
large target
audience
through
mobility
setting an
example in the
ultimate in green
living and
business
MOBILE
SOCIAL
SPACE
54. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
saturating the
space in visual
information
FLOW ON
“EFFECT”
55. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
saturating the
space in visual
information
FLOW ON
“EFFECT”
56. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
FLOW ON
“EFFECT”
57. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
FLOW ON
“EFFECT”
58. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
FLOW ON
“EFFECT”
59. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
using social
media to have
an enduring
effect
FLOW ON
“EFFECT”
60. EDUCATION
AWARENESS
bringing the
issues to the
for front of the
conversation
holding
informative
events
BEHAVIOURAL
CHANGES
setting an
example of
HOW
encouraging
simple things
like bikes
saturating the
space in visual
information
offering
products and
services that
are 100%
responsible
removing the
stigma - making
caring “cool”
using social
media to have
an enduring
effect
creating
social
change
!!!!!!
FLOW ON
“EFFECT”
61. CASE STUDIES
Section8
“Possibly the most permanent pop-up bar around,
the Section 8 container bar combines a beer gar-
den without the pub and a bar out of a box!
Perfect in summer, great all year round, Section 8
is the definition of an outdoor bar. Open every day,
the space is full of graffiti and has old wooden pal-
lets strewn about in place of chairs. This really is
hipster heaven”
62. CASE STUDIES
Codesign - School of life
“In early 2013, Melbourne’s Collingwoord became
home to Alain de Boton’s School of Life for three
months. CoDesign harnessed a tiny budget and an
army of volunteers to transform a derelict burned
out warehouse into a thriving community asset.
The temporary pop up space included a “bibliother-
apy” space, cafe and bookshop”
63. CASE STUDIES
Kinfolk
“Kinfolk is a café with a slightly different take on
daily affairs. We are a social business that not only
serves delectable coffee and culinary delights; we
redistribute our profits between four development
projects, each with its own unique and significant
purpose.
Customers may choose to support the likes of a
multifarious capacity-building initiative in Rwanda;
Children’s rights in Ghana; an education-focused
project for young Indigenous Australians or a café
that pioneers relationship-building and radical in-
clusion for Melbourne’s homeless, marginalized
and disenchanted.”
64. CASE STUDIES
Silo - By Joost
“Energetic Melbourne based eco-advocate and art-
ist Joost Bakker has launched his latest inspired
project, Silo by Joost, a ‘zero-waste’ café.
Nestled in Hardware Street in Melbourne’s CBD,
the new café in which Bakker has partnered with
renowned hospitality identity Danny Colls, serves
up an experience that is good for one’s health,
conscience, community and the planet.”
