Final presentation by Mathias Kasambalis for RMIT Social Change Studio and OXFAM Australia Design for Change

1. DESIGN FOR SOCIAL CHANGE
Presented by Tia Kasambalis

2. Initial strategy
A series of artifacts pasted
up around the city which the
intended audience could
interact with it through
various means.
Target Audience
Persona
26 yo
Full-time barrista
Some knowledge of climate change
little knowledge of food securities
Lives inner city with friends
regularly catches public transport
also rides bike
Studied advertising
some creative inclination
Loves to socialize and go out
Interested in Melbourne’s street art

3. Audience Interaction
How would they interact?
The purpose
What would be their purpose?
Creating a campaign
How would a campaign be created?

4. Artists Oxfam
Pop-up galleries

5. The purpose
Gaining knowledge and interacting with the issue
through exciting, visually stimulating means.
A social event where people can congregate,
relax, talk, drink and view some rad art.

6. Interaction
The audience can participate in creating
their own pieces of art at the galleries which
they can then put up or take home.

7. The artists
Renowned street artists and other creatives.

8. The artwork
Each piece of artwork will have some form of
connection to the issue.

9. Online presence
The campaign will also have an
online presence.

10. The connection
Why would they feel inclined to attend?
Target audience pop up galleries