Final presentation by Rachel Gan for RMIT Social Change Studio and OXFAM Australia Design for Change

1. HEY
THERE
OXFAM
Rachel Gan Rae Xian
s3315526

2. What’s the
problem?
After weeks of research and
development, we know of these 3
things :
1. We live in a troubled environment.
2. We contribute to that.
The average Australian family of four people
makes enough rubbish in one year to
completely fill a three-bedroom house from
floor to ceiling.
3. We aren’t doing as much as we should to
help. Or we don’t really know how, despite
our stellar education.
We’re
#2!
???
650kg
AUSUSA
715kg
level of junk
per annum
Australia is the 2nd highest producer of waste
per person in the world at approximatetly
650kg per person. This comes second after
USA, which produces 715kg per person.
what are we
learning?

3. Meet Henriette
Whitman.
29, mom of 2.
hectic modern life.
constantly busy with kids.
kids’ health + education
is her priority.
does craft with kids.
tries to be green but
concedes to convinience.
tech savvy and social.
interest in cooking.
recycles
According to research, it was reported that by
the year 2009, almost all aussie households
(98%) recycle and 86% said they reused waste!
Items commonly reused or recycled are paper,
cardboard or newspapers (95%), plastic bottles
(94%), glass (93%) and plastic bags (90%).

4. She is constantly busy. She
hardly has time for herself.
Ideally, she would like to buy
fresh produce from the market
but due to time constraints, she
ends up buying pre-packaged
food from supermarkets. She
acts out of convenience.
Why does she
need us?
In 2006, parents spent 6.4 hours a
day on primary and secondary child
care activities.
Mothers spend more time on
primary and secondary child care
activities, at 8.5 hours a day. Working
moms only get about 56 minutes.
She also intends to spend
more time on her kids’
education. She wants to
educate her kids as much as
she could. She runs short on
ideas and innovation on what
to do with the kids.

5. By providing her a service that is not only
green, but checks things off her list.
The service will send her a weekly crate of fresh
produce to her doorstep. All produce is seasonal and
locally sourced.
The crate also comes with an activity pack for the
kids (catered to their age). This activity pack will have
educational materials that the kids can interact with
and learn from.
On the website, she could:
Alter the subscriptions to her family’s needs.
Look up delicious recipes.
Find information on where the produce comes from.
Participate in an online forum.
Challenge her family and friends on games and
quizzes now that she has bought herself more time.
What can we
do to help?
Grocery delivery service
+
+

6. Why will it work?
Not only does it checks things off her list,
it is a long-term solution. It is a weekly aid
on achieving a greener lifestyle. It’s not a
“in your face” approach. This solution is
also not a one-off thing that usually works
on shock tactics or play with our emotions.
It is a constant reminder that not only fits
into the users busy lifestyle, but changes it.
It is a solution that targets the root
problem. We need to educate the youth
from a younger age. So when they grow
up, they will be more conscious of their
decisions.
C H E C K L I S T:
Buys her more time
Time for herself
It is convenient
Educates her kids
New innovative ideas every
week

7. Down the road?
We’ll reach out.
Oxfam could reach out and collaborate
with already existing grocery delivery
services such as Hello Fresh. We could
provide them with the activity pack. This
way, we can reduce our carbon footprint.
There is an existing clientele. That way
Oxfam wouldn’t need to spend as much
on advertising. This also benefits the
other companies as it provides them with
an additional selling point.

8. THANKS!