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Design For Social Change
Presentation B
Luna Hao | s3360776
Hungry planet:
1 in 8 of the
world starving everyday.
Which means 900 million of
us are starving.
Poisoning the earth:
Industrial-scale agriculture now dominates the
western livestock and poultry industries, and a single
farm can now generate as much waste as a city.
- a challenge of feeding the world
Critical world issue:
For the first time in human
history, food production will be
limited on a global scale by the
availability of land, water and
energy.
Overheating the planet:
humans eat about 230m tonnes of animals a year,
twice as much as we did 30 years ago. We mostly
breed four species – chickens, cows, sheep and pigs
– all of which need vast amounts of food and water.
research interview evidence
previous
proposal
new
proposal
outcome develope
what most uni students think:What’s actually happening:
“not my concern”
“climate change has nothing
to do with me”
“I’m financially tight myself”
“it won’t happen to me
anyway”
“there’s nothing I can do”
“I have no time to consider
about these stuff”
“maybe I do care, but not that
much”
“less meat for
reducing waste”
#raised free range
#nature loving
#tree hugger
#never grow up
I chose to be a vegan cause I found eating raw vegeta-
bles and fruit makes me happy. Also it's healthier and keeps me
fit. Although I wasn't a vegetarian until the age 18. The reason
was simple, to eat healthy and to lose weight. Then I found
myself grow on this lifestyle.
It's easy to be a vegan but hard to stick with the diet. The
first couple of months were difficult but my weight result
became the biggest motivation for me. I tried to persuade my
friends to be vegetarian as well but they think it's either high
cost or hard to give up eating meat. Also some of my uni friends
said that they wouldn't care too much about environment
cause this world is full of bigger issues and there's nothing they
can do about to change this global fact.
JUDIE
research interview evidence
previous
proposal
new
proposal
outcome develope
vegan
diet
challenge
“eating sustainably”“why would you care”
“cooking wisely”
research interview evidence
previous
proposal
new
proposal
outcome develope
Why eating less meat can provide better food security
POTENTIAL DEVELOPMENT
Social network competition
Hosting competition on social network such as Twitter and Insta-
gram. Marking criterions includes creativity, photograhy, flexibility
and environmental friendly.
Application development
Interactive events
Both digital and physical forms such as cooking books, iPad applica-
tion, alternative posters and stationary.
Field trip, camping or horticultural workshop.
research interview evidence previous
proposal
new
proposal
outcome develope
POTENTIAL SOLUTIONS
#greenoxfam
By using social networks such as Intergram and Twitter to let people
post their own creative organic food. Let audience embrace this “eat
clean” lifestyle.
#happyvegan #withlove
S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
research interview evidence
previous
proposal
new
proposal
outcome develope
- to pull non converted people into this...
THE VEGAN DAY PLANNER
Food in the season
apple
banana
cumquat
pear
lemon
mango
melon
fig
plum
grapes
Food in the season
avocado
beetroot
pea
pumpkin
carrot
celery
leek
capsicum
tomato
sweet potato
sweet corn
JUL
advised
recipes
seasonal
guidelines
organic
artwork
research interview evidence
previous
proposal
new
proposal
outcome develope
S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Food in the season
apple
banana
cumquat
pear
lemon
mango
melon
fig
plum
grapes
Food in the season
avocado
beetroot
pea
pumpkin
carrot
celery
leek
capsicum
tomato
sweet potato
sweet corn
MAY JUL JUN
Food in the season
apple
banana
cumquat
pear
lemon
mango
melon
fig
plum
grapes
Food in the season
avocado
beetroot
pea
pumpkin
carrot
celery
leek
capsicum
tomato
sweet potato
sweet corn
Food in the season
apple
banana
cumquat
pear
lemon
mango
melon
fig
plum
grapes
Food in the season
avocado
beetroot
pea
pumpkin
carrot
celery
leek
capsicum
tomato
sweet potato
sweet corn
research interview evidence
previous
proposal
new
proposal
outcome develope
web
handout
/prints
social
network
word of
mouth
Introduce Use
appealing
affordable
easy to
use
challenging
Develope
digital app
interaction
reward
system
introduce
to others
Make a change
motivation
education
become a
lifestyle
greater
planet
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
MAY
Recipe of the day:
-Crêpes, Apple & Chickpeas
-Blueberry Glögg
-Raw Sprouted Granola
-Baked Saffron Pancakes
-Fresh Summer Rolls
-Vegan Apple & Oat Tartlets

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RMIT Social Change Studio - Luna Hao

  • 1. Design For Social Change Presentation B Luna Hao | s3360776
  • 2. Hungry planet: 1 in 8 of the world starving everyday. Which means 900 million of us are starving. Poisoning the earth: Industrial-scale agriculture now dominates the western livestock and poultry industries, and a single farm can now generate as much waste as a city. - a challenge of feeding the world Critical world issue: For the first time in human history, food production will be limited on a global scale by the availability of land, water and energy. Overheating the planet: humans eat about 230m tonnes of animals a year, twice as much as we did 30 years ago. We mostly breed four species – chickens, cows, sheep and pigs – all of which need vast amounts of food and water. research interview evidence previous proposal new proposal outcome develope what most uni students think:What’s actually happening: “not my concern” “climate change has nothing to do with me” “I’m financially tight myself” “it won’t happen to me anyway” “there’s nothing I can do” “I have no time to consider about these stuff” “maybe I do care, but not that much”
  • 3. “less meat for reducing waste” #raised free range #nature loving #tree hugger #never grow up I chose to be a vegan cause I found eating raw vegeta- bles and fruit makes me happy. Also it's healthier and keeps me fit. Although I wasn't a vegetarian until the age 18. The reason was simple, to eat healthy and to lose weight. Then I found myself grow on this lifestyle. It's easy to be a vegan but hard to stick with the diet. The first couple of months were difficult but my weight result became the biggest motivation for me. I tried to persuade my friends to be vegetarian as well but they think it's either high cost or hard to give up eating meat. Also some of my uni friends said that they wouldn't care too much about environment cause this world is full of bigger issues and there's nothing they can do about to change this global fact. JUDIE research interview evidence previous proposal new proposal outcome develope vegan diet challenge “eating sustainably”“why would you care” “cooking wisely”
  • 4. research interview evidence previous proposal new proposal outcome develope Why eating less meat can provide better food security
  • 5. POTENTIAL DEVELOPMENT Social network competition Hosting competition on social network such as Twitter and Insta- gram. Marking criterions includes creativity, photograhy, flexibility and environmental friendly. Application development Interactive events Both digital and physical forms such as cooking books, iPad applica- tion, alternative posters and stationary. Field trip, camping or horticultural workshop. research interview evidence previous proposal new proposal outcome develope POTENTIAL SOLUTIONS #greenoxfam By using social networks such as Intergram and Twitter to let people post their own creative organic food. Let audience embrace this “eat clean” lifestyle. #happyvegan #withlove
  • 6. S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 research interview evidence previous proposal new proposal outcome develope - to pull non converted people into this... THE VEGAN DAY PLANNER Food in the season apple banana cumquat pear lemon mango melon fig plum grapes Food in the season avocado beetroot pea pumpkin carrot celery leek capsicum tomato sweet potato sweet corn JUL advised recipes seasonal guidelines organic artwork
  • 7. research interview evidence previous proposal new proposal outcome develope S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Food in the season apple banana cumquat pear lemon mango melon fig plum grapes Food in the season avocado beetroot pea pumpkin carrot celery leek capsicum tomato sweet potato sweet corn MAY JUL JUN Food in the season apple banana cumquat pear lemon mango melon fig plum grapes Food in the season avocado beetroot pea pumpkin carrot celery leek capsicum tomato sweet potato sweet corn Food in the season apple banana cumquat pear lemon mango melon fig plum grapes Food in the season avocado beetroot pea pumpkin carrot celery leek capsicum tomato sweet potato sweet corn
  • 8. research interview evidence previous proposal new proposal outcome develope web handout /prints social network word of mouth Introduce Use appealing affordable easy to use challenging Develope digital app interaction reward system introduce to others Make a change motivation education become a lifestyle greater planet S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MAY Recipe of the day: -Crêpes, Apple & Chickpeas -Blueberry Glögg -Raw Sprouted Granola -Baked Saffron Pancakes -Fresh Summer Rolls -Vegan Apple & Oat Tartlets