The document proposes a mobile app called Paths that aims to motivate cycling by gamifying it. The app would track users' cycling journeys, distances, and speeds. It would notify users of their progress and allow them to earn rewards and customize their avatar with points. The goal is to help users develop a habit of cycling and provide incentives to do so through a social networking and leveling up system within the app.

1. BIKE PATHS
Jin Bae // Wiriyak Suvanmani // Daniel Gosev // David Singleton //James Valentine

2. BIKE PATHS
PROPOSAL
Gaming RPG system.
Social Networking
Leveling up based on distances and
checkpoints
Incentives and sponsor rewards such as
cheap/free coffee etc
The app will strive to achieve pro-longed
experience for the user where they will
develop the habit to ride even after they are
finished using the app.

3. hi.
Indie
23 years old
student in RMIT
lives in Flitzroy
studying design
constantly on a tight
budget.
This is Indie.

4. He spends $113.00 on tram fare every month

5. He has thought of cycling as a
way to approch his problem

6. MOTIVATION
But has no motivation to do so

7. hey Indie
! try
this appli
cation!
it’s called
Paths!
hmm
m....
One day, a friend of Indie’s felt that a
particular iPhone app might help him

8. On his first time, he was required to create an
avatar that would represent Indie

9. Paths will now then keep track of the
journey’s time, distance, and speed

10. and Paths will notify Indie with the amount of
distance travelled and EXpoints earned for his avatar

11. Indie can then modify his avatar with the
EXpoints he has earned from cycling!