The document discusses the three modes of persuasion in rhetoric: logos, pathos, and ethos. Logos involves logical argumentation using techniques like cause/effect, deductive reasoning, inductive reasoning, statistics, and contradictions. Pathos involves emotional argumentation by appealing to positive or negative emotions and using figurative language. Ethos involves establishing credibility and trustworthiness as a speaker through qualities like trustworthiness, similarity to the audience, and displaying expert knowledge. The document presents these three modes as branches on the "Tree of Rhetoric" and explores their uses in persuasive arguments.