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Persuasive Techniques: logos, pathos, ethos [Recovered].pptx
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- 2. Powers of Persuasion: Ethos, Pathos,Logos Rhetorical strategies that all of us use … every single day!
- 3. Argument and Persuasion:Warm-up Think about a really persuasive commercial. How does that company get you to buy what they’re selling?
- 4. If an advertisementor a commercial succeeds in making a person buy something, it has been PERSUASIVE.
- 5. Activity 2 -PERSUADE ME! Instructions: For each of the following scenarios, write your own persuasive sentences.
- 6. Activity 2 -PERSUADE ME! You are trying to persuade your brother to stop eating chocolate. You are trying to persuade members of your class to volunteer to tutor underprivileged children. You are trying to persuade your teacher not to give you homework
- 7. Processing of activity: Howwas the activity? Is it easy to persuade/ convince someone? Why? What technique should be use for you to convince more person?
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- 10. Who was Aristotle? ARISTOTLEwas a Greek philosopher who lived in the 4th century BCE. He was an influential thinker and wrote on many subjects – from logic and ethics, to biology and metaphysics.
- 11. Who was Aristotle? Onearea, in which Aristotle was particularly interested, was rhetoric. That is, the art of persuasive speaking or writing. He even wrote a whole book entitled ‘On Rhetoric’ in which he explains his theories of persuasive language and speech.
- 12. Who was Aristotle? Mostsignificantly, in this work he expounds on the concepts of ethos, logos and pathos, as tools for persuasive language. A lot can be learned about the art of persuasion from these three concepts, and once understood, they can be easily applied to our own persuasive speaking and writing.
- 13. “Now the proofsfurnished by the speech are of three kinds. The first depends upon the moral character of the speaker, the second upon putting the hearer into a certain frame of mind, the third upon the speech itself, in so far as it proves or seems to prove.” --Aristotle, Art of Rhetoric
- 15. Ethos = Ethicalor Moral Ethos is a Greek word meaning ‘character’. In terms of persuasive language, it is an appeal to authority and credibility.
- 16. Ethos = Ethicalor Moral Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.
- 17. Ethos = Ethicalor Moral It is an important tool of persuasion because if you can get your audience to see you (or your argument) as credible and trustworthy, it will be much easier to persuade them.
- 18. For example … Pretendthat you are sick, go to the doctor, and she gives you a prescription for a pill that would make you feel better, would you take the pill?
- 19. … when atrusted doctor gives you advice, you may not understand all the medical reasoning behind the advice, but you follow it any way because you believe the doctor knows what s/he is talking about. You trust him or her!
- 20. How would thesituation change if you were at the mall with your friends, felt sick, and were offered a pill?
- 22. Pathos = Feeling Pathosis a Greek word meaning ‘suffering’ or ‘experience’, and it is used in persuasive speech as an appeal to the emotions of the audience. Pathos is the way of creating a persuasive argument by evoking an emotional response in the audience/reader.
- 23. Pathos = Feeling Youcan use pathos when trying to persuade, by appealing to an audience’s hopes and dreams, playing on their fears or worries, or appealing to their particular beliefs or ideals.
- 24. Pathos = Feeling Youmay be persuaded by fear, love, patriotism, hatred, joy, humor, guilt. The use of pathos can be extremely effective and also manipulative.
- 25. Pathos = Feeling Example: Ifyou don’t buy this insurance, you are letting your family down.
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- 27. Logos = Logicor Reason Logos is a Greek word meaning ‘a word’ or ‘reason’. In rhetoric, it is an appeal to logic and reason. It is used to persuade an audience by logical thought, fact and rationality.
- 28. Logos = Logicor Reason Logos can be a useful tool of persuasion because if you can ‘prove’ an argument through logical and sound reasoning, your audience is more likely to be persuaded.
- 29. Logos = Logicor Reason Numbers, polls, facts, and statistics are also examples of the persuasive use of logic.
- 30. Logos = Logicor Reason Example: It’s a fact that smoking causes cancer. Therefore, if you don’t want cancer, you shouldn’t smoke.
- 31. Logos = Logicor Reason
- 32. We Can IncorporateIt! Instructions: Using the same group earlier, each group will be given different tasks.
- 33. We Can IncorporateIt! GROUP I Directions: For the following scenarios, write your own persuasive sentences using ethos. SCENARIO: You are trying to persuade your mother to let you get a tattoo.
- 34. We Can IncorporateIt! GROUP 2 Directions: For the following scenarios, write your own persuasive sentences using pathos. SCENARIO: You are attempting to convince a friend to join your sports team.
- 35. We Can IncorporateIt! GROUP 3 Directions: For the following scenarios, write your own persuasive sentences using logos. SCENARIO: You are trying to persuade an audience that they should exercise more often.
- 36. We Can IncorporateIt! CRITERIA FOR SCORING: Originality - 10 Creativity - 10 Word Mechanics - 10 Total = 30
- 37. Assessment Identify whether thefollowing statements is an example of ethos, pathos and logos.
- 38. 1. It isa Greek word meaning ‘suffering’ or ‘experience’, and it is used in persuasive speech as an appeal to the emotions of the audience. 2. It is a Greek word meaning ‘character’.
- 39. 3. It isa Greek word meaning ‘a word’ or ‘reason’. It is a Greek word meaning ‘character’. 4. It is used to persuade an audience by logical thought, fact and rationality.
- 40. 5. It isthe way of creating a persuasive argument by evoking an emotional response in the audience/reader. 6. In terms of persuasive language, it is an appeal to authority and credibility.
- 41. 7. It canbe extremely effective and also manipulative. 8. Numbers, polls, facts, and statistics are also examples of the persuasive use of logic.
- 42. 9 It isthe way of creating a persuasive argument by evoking an emotional response in the audience/reader. 10. You may be persuaded by fear, love, patriotism, hatred, joy, humor, guilt.
- 43. 11. “My threedecades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.”
- 44. 12. They’ve workedagainst everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy and they won’t stop until we’re destroyed.”
- 45. 13. More thanone hundred peer- reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.
- 46. 14. “Don’t bethe last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!”
- 47. 15. Better menthan us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentleman!
- 48. 16. You willnever be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of years yearning to know what would have happened if you just jumped when you had the chance?
- 49. 17. He isa forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him.
- 50. 18. As doctor,I am qualified to tell you that this course of treatment will likely generate the best results.
- 51. 19. If you’restill unsure, please consider that my advanced degree and fieldwork speak for themselves. 20. If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?