Powerpoint over how to recognize appeals being used in persuasive essays such as speeches, or other non-fiction materials. Worksheet to accompany ppt can be obtained by contacting me at jfergus2@houstonisd.org
Powerpoint over how to recognize appeals being used in persuasive essays such as speeches, or other non-fiction materials. Worksheet to accompany ppt can be obtained by contacting me at jfergus2@houstonisd.org
This lecture was created to give students a basic overview of the history of rhetoric, the foundations of rhetorical theory and how rhetoric is practiced in modern times.
A look at how advertisers use the concepts of logos, ethos, and pathos to persuade audiences. Includes definitions and examples. Videos can be found on YouTube. Ideas can be adapted to debates and persuasion lessons in general.
This lecture was created to give students a basic overview of the history of rhetoric, the foundations of rhetorical theory and how rhetoric is practiced in modern times.
A look at how advertisers use the concepts of logos, ethos, and pathos to persuade audiences. Includes definitions and examples. Videos can be found on YouTube. Ideas can be adapted to debates and persuasion lessons in general.
Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation.
Ian Bogost’s concept of procedural rhetoric is a tantalising theory of the power and potential of computer games, especially serious games. Yet does this concept really distinguish games from other media? Can this concept be usefully applied to the design and critique of serious games? This paper explores the ramifications of games (particularly serious games) as procedural rhetoric and whether this concept is problematic, useful, inclusive, or better employed as a recalibrated meta-epistemic theory of serious games that persuade or suggest to the player that the game mechanics, game genre, or digitally simulated world-view is open to criticism and reflection.
“Effective leaders ask questions instead of giving orders.” (Dale Carnegie). “The right question will encourage everybody to think in a new way.” (Krista Brookman). Read about the power of asking questions.
For personal expertise click on http://preview.liveyourmark.com/be-a-coach/
For more life tips visit www.liveyourmark.com/blog
When speaking to people, either as individuals or groups, have you wondered how much detail to give?
Your audience can fall into three types.
As an aide memoir, I’ve drawn analogies to offering information as drinks.
Series 4: 4 sides of a message - Model by Schulz von ThunKelvin Lim
Because of miscommunication there can be lots of frustration and anger. This model will help you understand the root of the misunderstanding and helps you deal the situation better the next time.
For more details, please visit: www.liveyourmark.com/pctp
or http://preview.liveyourmark.com/be-a-coach/
For mor life tips visit www.liveyourmark.com/blog
This powerpoint presentation helps the viewers about the definition of the type of writing: Literary Writing. It also teaches about the description and the format of how to write an Academic Writing.
This slide corresponds with Wrench, McCroskey, and Richmond's (2008) Human Communication in Everyday Life: Explanations and Applications published by Allyn and Bacon.
This PPT explains that persuation and rethorics are, along with the definition of the rethorical devices. This is a combination of my own classroom practices and a PPT I found here.
Language of politics cannot be separated from the politics of language. The notion of "Political Discourse" does not remain limited to the "institutional" field of politics (e.g. parliamentary discourse, election campaigns, party programmes, speeches, etc.) but opens to all linguistic manifestations that may be considered to be political, provided that it is convincingly argued what makes them "political". In order to illuminate new and old forms of political discourses inter- and transdisciplinary perspectives and elaborated linguistic methodologies have to complement each other.
Arguments are made about all sorts of things. Those who are experts know all the techniques of rhetoric and how to use them to sell and persuade. This presentation defines all of the rhetorical elements.
Memory is a social and political construction. Discuss.·.docxARIV4
Memory is a social and political construction. Discuss.
· The title must appear at the top of your first page as set out in the list attached (The title must not be altered or changed in any way)
· You should use spacing (1.5) and font size 12
· Correct spelling and appropriate paragraphing should be evident
· There should be no widows or orphans, i.e. headings left alone at the bottom of the page
· You should provide references for every citation within the text – omissions will be penalised - References should be written in accord with a referencing convention that is consistent with your major course of study, e.g. APA
Marks will be awarded for:
· Answering the question
· Observing academic conventions
· Adopting a clear and sophisticated style of writing
· Identifying and addressing key issues raised by the question
· Breadth and depth of relevant knowledge
· Depth of analysis, Clarity of argument, Soundness of argument
· Originality of argument
You might find these articles relevant to the topicBaumeister, R. F. & Hastings, S. (1997). Distortions of collective memory: How groups flatter and deceive themselves. In J. W. Pennebaker, D. Paez, & B. Rimé. Collective memory of political events: Social psychological perspectives. Mahwah, NJ: LEA.
Liu, J. H., & Hilton, D. J. (2005). How the past weights on the present: Social representations of history and their role in identity politics. British Journal of Social Psychology, 44, 537–556.
Lászlo ́, J. (2003). History, identity and narratives. In J. Lászlo ́, & W. Wagner (Eds.), Theories and controversies in societal psychology (pp. 180–192). Budapest, Hungary: New Mandate.
Pennebaker, J. W., Paez, D., & Rime, B. (Eds.). (1997). Collective memory of political events: Social psychological perspectives. Mahwah, NJ: LEA.
1700 WORDS REQUIRED essay] and 300 words reflective writing, for reflective writing, I will send you the lecture slides and you will need to reflect upon those slide
to get mark:
Displays a systematic and sophisticated knowledge and understanding of the subject. Is extensively researched and shows a critical awareness of current issues within the field.
Original argument reflecting synthetically on the issues raised in the module. Authoritative and reflective use of supporting material.
Demonstrates a sophisticated understanding of theoretical and critical concepts which includes the ability to reflect critically.
Excellently presented work that conforms to all required academic conventions. Written in a style that is lucid and precise.
Displays a strong and intelligent knowledge and understanding ofthe subject. Is extensively researched and referenced in breadth
and depth.
slides 1.ppt
Epistemology – how do we generate legitimate knowledge?Physical and metaphysical reality (Metaphysics: branch of philosophy that investigates the first principles of nature, e.g. ontology – the science of being)Psychological realities (experience and perception)Social and p ...
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
2. Aristotle and Ancient Greece
- Greek philosopher and scientist
- Plato's student
- The Art of Rhetoric (4th
century BC): Greeke
treatise on the art of persuasion
Aristotle and Plato : deplored the demagoguery
of speakers using their skills to move an audience
while being indifferent to the truth.
Aristotle : saw rhetoric as a neutral means to do
the greatest good or the greatest harm.
3. Dialectic Rhetoric
> Search for truth
> Answers to general and
philosophical questions
> Deals with certainty
> Tries to demonstrate truth
that has already been found
> Answers to specific and
practical questions
> Deals with probability
(discovering ways to make the
truth seem more probable to
an audience that isn’t
completely convinced)
4. Rhetoric : making persuasion probable
Discovery of the available means of persuasion – except force of law,
torture and war.
Aristotle made a threefold classification of speech situations according to
the audience. It showed that he had the affairs of state in mind :
- Courtroom speaking for judges trying to render a just decision
about actions alleged to have taken place in the past.
- Ceremonial speaking: heaps praise or blame on another for the
benefits of present-day audiences.
- Political speaking: to influence legislators or voters who decide
future policy. Presidential debates for example.
The principles found by Aristotle can still be used today in many situations.
7. RHETORICAL PROOF
The available means of persuasion can be artistic or inartistic :
- Inartistic: external proofs (testimonies, witnesses, documents)
- Artistic: internal proof, those that the speaker creates.
→ Logical: comes from the line of argument in the speech
→ Ethical : way the speaker’s character is revealed through the
message
→ Emotional : feeling the speech draws out of the audience
= Logos, Ethos & Pathos
8. Logos
Facts, Reason, Rationality
Logical proof which comes from the line of argument in a speech.
You cite facts to demonstrae your argument.
→ Give examples and enthymeme (the audience helps construct
the proof)
9. “Use what language you will, you can never say anything more but
what you are” Ralph Waldo Emerson
3 qualities help building high source credibility according to Aristotle:
- Perceived Intelligence: competence. The speaker has to establish strong
value identification to be perceived as intelligence (fight for Human Rights,
condemn crime, want peace in the word = almost universal thoughts).
- Virtuous Character: speaker’s image as a good and honest person,
trustworthiness. MLK in his speech was being charitable towards his
enemies and optimistic about the future, he didn’t call for violence.
- Goodwill: care, friendliness of the speaker towards the audience.
Ethos
Credibility, Trust, Authority
10. Pathos
Emotions, Beliefs, Common experiences
« People don’t care how much you know until they know how much
you care », John C. Maxwell, American writer.
→ Share a memorable story that makes people care / Use humor to make
them feel enthusiastic... Balance is very important here.
Aristotle catalogued a series of opposite feelings, explained the conditions
under which each mode is experiences and described how the speaker can
lead the audience to feel that way.
Love or friendship vs. Hatred. If the speaker and the audience have common goals,
experiences, attitudes and desires they will feel close. Looking at shared memories that
you and your audience can have in common to create strong and persuasive
arguments. In the absence of these positive forces, a common enemy can be used to
create solidarity.
12. In advertising ?
Logos - Good functions (new technologies)
- Results
Ethos - Positive reviews (movies)
- Experts opinions (toothpaste, make up)
Pathos - Being attractive to the opposite sex
(perfume, cars)
- Prevention of something negative in your
life (insurance)
13. THE CANONS OF RHETORIC
I nvention
M emory
S tyle
A rrangement
D elivery
16. Style
Use of analogy, metaphors,
choice or words
Makes your point stronger
Aids for comprehension
Aesthetic appreciation
17. Arrangement
Organisation of your argument
Avoid complicated schemes of organisation.
« There are two parts to a speech, for it is necessary first
to state the subject and then to demonstrate it » Aristotle
Intro Capture attention, establish credibility→
Conclusion Remind what you said, leave a good feeling to the→
audience
18. Delivery
Audience : eager for naturalness
- authenticity : real, coming from
the heart, believed by your
audience
- transparency : once the form has
been mastered we no longer see the
form, we only see the content
19. Historical speeches
Speeches make History !
● Martin Luther King – I had a dream
● Général Charles de Gaulle – The Appeal
of 18th
June
- Context : during WW2, German
occupation
- Impact : French Resistance
20. THE GOLDEN MEAN
=> Is it ethical to alter a message to make it more acceptable for
a particular audience ?
The virtue of moderation, the virtuous person develops habits that
avoid extremes.
Extreme Golden Mean Extreme
Lies Truthful statements Brutal honesty
Secrecy Transparency Soul-baring
Cowardice Courage Recklessness
21. Critics & Openning
Rhetoric of Aristote : criticized but used a lot
+ criteria to take into account : context / situation in
which the speech is given