This document discusses rhetoric and the three persuasive appeals of ethos, pathos, and logos. It defines each appeal and provides examples. Ethos is the credibility or character of the speaker. Pathos is creating an emotional connection with the audience through stories, analogies, and metaphors. Logos is using logical arguments, facts, statistics, and evidence. The document suggests that an effective speech uses all three appeals to persuade an audience.

1. Rhetoric and Public
Speaking
Ms. Mercer Bancroft Elementary
Material from Six Minutes website
by Andrew Dlugan
http://goo.gl/SSMli

2. Rhetoric:
Writing or speaking as a means
of communication or persuasion
- Merriam-Webster Online

3. Rhetoric uses the
three persuasive appeals
1. Ethos
2. Pathos
3. Logos

4. So, what are ethos, pathos,
and logos?
• Ethos: credibility (or character) of the
speaker
• Pathos: emotional connection to the
audience
• Logos: logical argument

5. These are the three essential
qualities that a speech must
have to make it effective.

6. Ethos
• Does the audience respect the speaker?
• Does the audience believe the speaker is
of good character?
• Does the audience believe the speaker is
generally trustworthy?
• Does the audience believe the speaker is
an authority on this speech topic?

7. I’m a kid, what authority
do I have?
• Your reputation with peers;
• Your reputation with adults;
• Speaking with authority (voice, delivery,
stance and physical gestures):
• Using ideas from others who have
credibility (giving them credit).

8. Four out of five doctors
recommend….

9. Quick Write
What strengths do you have that will
contribute to your ethos?

10. Pathos
• Do the speaker's words evoke feelings of
… love? … sympathy? … fear?
• Does the speaker's characterization of a
the other side evoke feelings of hate?
contempt?

11. Emotional connection can
be created in many ways by
a speaker, perhaps most
notably by stories. The goal of
a story, anecdote, analogy,
simile, and metaphor is to get
an emotional response from
the audience.

12. Quick Write
What is one of the stories from “I Have a
Dream”

13. Logos
• Does the speaker's message make sense?
• Is the speaker's message based on facts,
statistics, and evidence?
• Will the speaker's call-to-action lead to
what they say will happen?

14. Quick Write
Which is most important? Ethos? Pathos?
or Logos?