This document summarizes a webinar about using Facebook to increase bookings for tour and activity businesses. The webinar covered how Facebook is a major platform with over 700 million daily users, and how businesses can use it to engage customers and drive bookings. Specific engagement tactics discussed included posting photos, fun facts, and community posts. The webinar also covered how to add a "book now" button to Facebook pages to make it easy for users to book directly from the page.

1. 19th March, 2014
Starts at 9AM AEDT
How to increase your
bookings with Facebook

2. MEET YOUR MODERATOR
Christabelle Tani
Marketing Manager, Rezdy
christa@rezdy.com

3. Type your comments and
questions into this box.
We will address it at the
end of the webinar.
On Twitter use the hashtag
#rezdyacademy
JOINING IN TODAY

4. Kim Beresford
Customer Success Manager, Rezdy
kim@rezdy.com
MEET YOUR PRESENTER

5. Use Facebook to increase
engagement and sales

6. POLL:
Do you have a Facebook page for your
tour or activity business?

7. AGENDA
Facebook is a big deal
2
3
Using Facebook to engage
Turning Facebook into a source of bookings
1

8. YOU MIGHT BE THINKING...
But Facebook is just
a social network…
It’s not worth my
time!
1 - FACEBOOK IS A BIG DEAL

9. 1 - FACEBOOK IS A BIG DEAL
“Just about half of the travel brands on
Facebook found that their bookings
increased because of their presence on the
large social networking site”
Source: Digital Visitor
=
1 - FACEBOOK IS A BIG DEAL

10. USAGE
● 700 million people log in
daily
● 23% check their accounts
5x or more daily
● Every minute
○ 510 comments
○ 293,000 status updates
○ 136,000 photos
1 - FACEBOOK IS A BIG DEAL

11. INFLUENCE
● 87% of those younger than 34 are using Facebook to solicit advice before making bookings
● 34% of Asian leisure travelers are actively looking for social recommendations and feedback on
ideas via social networks like
● 80% of travelers are more likely to book a trip from a friend liking a page rather than responding
to a traditional Facebook ad
1 - FACEBOOK IS A BIG DEAL

12. THE POINT OF YOUR
FACEBOOK BUSINESS PAGE
Build awareness of your business
Get more bookings through Facebook’s features
Give people a positive view of your business
because of what you share
1
2
3
2 - USING FACEBOOK TO ENGAGE

13. PHOTOS
2 - USING FACEBOOK TO ENGAGE

14. FUN FACTS
2 - USING FACEBOOK TO ENGAGE

15. COMMUNITY POSTS
2 - USING FACEBOOK TO ENGAGE

16. REVIEWS
Add Facebook Reviews to your page:
http://smartrobbie.com.au/how-to-add-facebook-
page-reviews/
2 - USING FACEBOOK TO ENGAGE

17. 3 - TURNING FACEBOOK INTO A SOURCE OF
BOOKINGS
ADD A “BOOK
NOW” BUTTON TO
YOUR PAGE

18. CUSTOMISE YOUR
“BOOK NOW” BUTTON
3 - TURNING FACEBOOK INTO A SOURCE OF
BOOKINGS

19. NEXT STEPS
1 Create a Facebook Business Page
Tips: http://s.rezdy.net/1fon1ne
2 Share interesting posts (3-5x per day)
Customer examples used today:
- https://www.facebook.com/SaltAirNZ - https://www.facebook.com/melbournebyfoot
- https://www.facebook.com/seakayaking - https://www.facebook.com/SydneyCoastWalks
- https://www.facebook.com/sydneyphotographytours
3 Integrate your page with Rezdy
Full Tutorial: https://support.rezdy.com/entries/21459837-Tutorial-14-Using-the-Rezdy-Facebook-App

20. http://s.rezdy.net/1cSgXDT

21. ?

22. POLL:
What topic do you want the next
Rezdy Academy webinar to be about?
1. Coupon marketing tactics
2. Credit card processing
3. Working with agents