The Best Booking Channels for Tours & Activities

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Here are 7 key distribution channels that tour operators can't (or at least shouldn't) ignore.

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The Best Booking Channels for Tours & Activities

  1. sales@rezdy.com www.rezdy.com THE BEST BOOKING CHANNELS FOR TOURS & ACTIVITIES
  2. Selling direct to your customers is not enough to maximise your profits. You need to increase your profits by investing in the right distribution channels.
  3. Because more distribution channels = More ways to reach customers YOU
  4. Here are 7 distribution channels that you can’t ignore.
  5. #1: WEBSITES & SOCIAL MEDIA
  6. > Provide all necessary information (description, details) > Showcase photos, videos, testimonials > Create an online presence on social networks INTERNET = PURCHASING TOOL
  7. GET FOUND ON:
  8. #2: ONLINE TRAVEL AGENCIES
  9. OTAs = ONLINE REACH > They list your tour or activity on their site > Their users search for and book with you > They receive a percentage of commission
  10. > Focused on tours and activities > Sells products globally through Viator.com, 60 consumer-facing websites, mobile websites and apps, and affiliate network > Listings supported by more than 500K reviews videos by travelers > 9 million unique visitors per month
  11. > Largest travel company in the world - covers flights, accommodation, car rental, things to do > Global presence in over 70 countries > Over 50 million unique visitors each month > Mobile apps downloaded nearly 80 million times at a rate of over 200 downloads per minute
  12. #3: VISITOR INFORMATION CENTRES
  13. Many travelers head to Visitor Information Centres to look for recommendations. As the first point of contact for travelers in your area, you want them to recommend your business. VICs = LOCAL REFERRALS
  14. ABOUT VICs > They provide tour booking and transport referral services > They are run by local or state governments, or sometimes by an association of tourism operators > They expect a commission for every referral > They need a sales kit from you
  15. #4: GOVERNMENT TOURISM SITES
  16. GOV SITES = REPUTABLE LISTING > They operate destination websites (national, state, region), and promote local tourism businesses > They allow you to list your company and maybe buy ad space > Tours and activities are usually required to meet a certain criteria in order to be accepted
  17. #5: ONLINE REVIEW SITES
  18. GOOD REVIEWS = GOLD 93% of global travelers say their booking decisions are impacted by online reviews (Tourism Research Australia)
  19. GET REVIEWED ON:
  20. #6: VOUCHER SITES
  21. VOUCHERS = NEW CUSTOMERS 66 million digital coupons were redeemed industry-wide in 2013 (Voucher Cloud)
  22. #7: CONCIERGE SERVICES
  23. CONCIERGES = RESELLERS > They assist hotel guests with tasks that will help them get the most out of the destination > They make reservations for restaurants, spas, transport, events and tours and activities > They need your sales kit for those who might be interested > They are time-poor, so they need a quick way to check your availability and book
  24. Want more tips on distribution?
  25. bit.ly/S6hmuW
  26. About Rezdy
  27. We are a powerful online booking channel manager for niche tour operators. Scenic flights ATV tours Helicopter flights Sea kayaking Sailing trips Shuttles ...just to name a few Fishing charters GPS guided tours Walking tours Surf schools Cruises & historic tours Skydiving
  28. Want to learn more? Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633

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