Being a leading online booking software provider geared towards tours and activities, Rezdy's data has allowed us to bust or confirm these top 3 myths. Here's an edited version of what our CEO & Founder, Simon Lenoir, presented at Travel Tech in Sydney, 2014.

1. B2B technology powering the Tours & Activities industry

2. Online Bookings Made Easy!
About Rezdy
● SCUBA diving 2006
● Founded in 2011 in Australia
● Specialised in tours, activities, rentals,
charters, shuttles
● VC backed, > $1.5M raised
● HQ in Sydney & San Francisco
● We are a B2B only
● We provide technology

3. Tour Operator Software = PMS
Online Bookings Made Easy!

4. Channel Manager

5. Top 3
Tour & Activity Sector Myths

6. Myth #1
People tend to book tours &
activities via offline sources

7. Theory is most bookings come from...
Concierges VICs Walk-ins
Online Bookings Made Easy!

8. Rezdy survey: Booking channels
Over 60% percent of tour
operators said their own
website is the most
effective booking channel
SOURCE: Rezdy survey 2014
Online Bookings Made Easy!

9. Rezdy customers revenues $12M /m
$7.5M manually entered
(offline)
$4M on supplier website
from desktop and mobile
devices
$500k from agents
Online Bookings Made Easy!

10. Mobile bookings currently at 28%
Percentage of bookings from
mobile devices are increasing
1% per quarter
Online Bookings Made Easy!

11. Myth #1
CONFIRMED!
People tend to book tours &
activities via offline sources

12. Myth #2
People tend to book tours
& activities last minute

13. Online Bookings Made Easy!
Flights + accommodation are booked
months to weeks in advance
Tours and activities are
booked last minute in-destination
Theory is...

14. Online Bookings Made Easy!
Booking volume
● Bookings this year: 110,000

15. Online Bookings Made Easy!
Booking volume
● Bookings this year: 110,000
● Bookings made less than 7 days in
advance: 51.5%
< 7 days

16. Online Bookings Made Easy!
Booking value $
● Bookings made less than 7 days in advance:
33%
● Huge opportunity in the 7 to 30 days range
● Smaller activities are booked last minute (Bike
and Kayak rental, Hop-on Hop-off city tours)
< 7 days

17. Myth #2
BUSTED!
People tend to book tours
& activities last minute

18. Myth #3
The tours and activities
market is too hard

19. Online Bookings Made Easy!
Theory is...
● Very fragmented market
● Many different verticals
● Scattered across locations
● Most suppliers are small businesses

20. Online Bookings Made Easy!
Confirming the myth
● Rezdy has 50 categories (e.g.
wine tours, surfing, whale
watching, hot air balloon)
● 12 product types (e.g. single
day, multi-day, rental, shuttle,
lesson)
● Approx. 200,000 tour
operators worldwide
● Tour operator average
turnover is $240k pa

21. Online Bookings Made Easy!
Busting the myth
● 200,000 suppliers X $240k turnover per annum = $48B addressable market
● Tour and activity operators willing to pay between 10% and 25% commission
● OTAs contribution to booking volumes is still small compared to the hotel
industry
● Rezdy API provides 14,000 products from 750 suppliers with images, descriptions,
rates & availabilities

22. Myth #3
BUSTED?
CONFIRMED?
The tours and activities
market is too hard

23. Thank You
Rezdy.com