FACEBOOK ADVERTISING 2014
BY DAO PHUONG NAM
FACEBOOK ADVERTISING AGENDA
FACEBOOK ACCOUNT & ADVERTISING
FACEBOOK ADS
REPORTING AND OPTIMIZE FACEBOOK ADS
TIPS
FACEBOOK ACCOUNT & ADVERTISING
VIEW MORE HERE
WHAT CAN YOU DO WITH FACEBOOK
FANS PAGE
Interactive with your fans
Know potential customer
Build a comunity
ADVERTISING
Re...
WHAT YOU NEED NOW?
• Email with account facebook to create fan pages, run
campaigns
• Do not use one account for many camp...
TYPE OF FACEBOOK ADS
CLICK TO WEBSITE
- Takes people to a page
on your website
(external URL)
- You can promote your
fanpa...
TYPE OF FACEBOOK ADS
CLICK TO WEBSITE
NEW FEED - PC ON MOBILE
RIGHT COLUMN - PC
TYPE OF FACEBOOK ADS
PAGE LIKE
TYPE OF FACEBOOK ADS
PAGE LIKE
NEW FEED - PC ON MOBILE
RIGHT COLUMN - PC
TYPE OF FACEBOOK ADS
WEBSITE CONVERSION
- Promote specific action
for people to take on
your website
TYPE OF FACEBOOK ADS
WEBSITE CONVERSION
TYPE OF FACEBOOK ADS
OFFER CLAIMS
Certain businesses, brands and
organizations can share discounts with
their customers by...
TYPE OF FACEBOOK ADS
OFFER CLAIMS
NEW FEED - PC
ON MOBILE
RIGHT COLUMN - PC
TYPE OF FACEBOOK ADS
OFFER CLAIMS
Certain businesses, brands and
organizations can share discounts with
their customers by...
TYPE OF FACEBOOK ADS
APP INSTALLS
Certain businesses, brands and
organizations can share discounts with
their customers by...
TYPE OF FACEBOOK ADS
OTHERS
Gift Ads, Video Ads, Comment Ads…. :
Available to qualified advertiser & monthly
budget over 3...
FACEBOOK ADS YOU MIGHT USE
LIKE ADS
SPONSORED STORIES
DIRECT ADS
FACEBOOK ADVERTISING STEP
DEFINE YOUR GOALS FOR ADVERTISING
CREATE GREAT LANDING PAGE & ADS
PICK AND MANAGE YOUR BUDGET
DE...
WHAT ARE YOUR GOALS???
• LEADS
• SALES
• LIKE
• BRANDING
• PAGE POST VIEW
• OTHER?
HAVE A LOT OF MONEY? CRAZY…..
CREATING FACEBOOK ADS
WHAT YOU NEED
1. DEFINE YOUR TARGET AUDIENCE
2. DESTINATION PAGE (LANDING PAGE)
3. ENTICING HEADING
4. ENTICING/ EYE CATCH...
TARGET AUDIENCE
TARGET AUDIENCE : GEOGRAPHY
HA NOI
JAPAN
TARGET AUDIENCE : DEMOGRAPHICS
YOU CAN RUN ADS FOR DIFFERENT
AGE
GROUP AND GENDERS MORE
EFFECTIVELY
BY USING YOUR RESPONDE...
TARGET AUDIENCE : INTERESTS
1. INTEREST RELLY HELP BUSINESS
FIND THEIR CLIENT
2. THINKING ABOUT YOUR CLIENTS
INTERESTS AND...
ADVANCE DEMOGRAPHICS
USE FULL FOR PARTICULAR PRODUCT AND SERVICES
EX: A PHOTOGRAPHER TARGET TO ENGAGED WOMAN TO OFFER MAKE...
oSOCIAL CONNECTION
Used for sponsored stories - Like ads, page post ads...
Good for target to fans or not-fan to promote y...
USING LANDING PAGE
WHY & HOW ?
1. 25%-200% INSCREASE IN CONVERSIONS
2. STRONG MEASAGE MATCH – LESS BOUNCED TRAFFIC
3. FOCUS AND SIMPLICITY (M...
LANDING PAGE – WTH ????
LANDING PAGE – BETTER
LANDING PAGE – VERY NICE
USE THE RIGHT IMAGE
DON’T USE SOCKING IMAGES
EYE ITCHY? FINDING TO HARD TO CONCENTRATE?
AVOID ADS FATIGUE
Rule of thumb : Refresh your ads images
when that ad generate...
IMAGE TIPS
1. Image should be 110px * 80px save in .png format for cleanest looking
images
2. Use image not copyrighted or...
READING FACEBOOK STATISTIC
TYPES OF FACEBOOK REPORTS
1. PERFORMANCE
2. RESPONDER
3. CONVERSION BY IMPRESSION TIME ( TIME TAKEN
CONVERT AFTER IMPRESSI...
BIDDING HINTS & TIPS
1. Try to bid as high as your budget allows and then try backing off as your CPC
drops
2. Check and a...
GENERAL HINTS & TIPS
1. Instead of a direct ad, try using a page post ad for a promotion. This often
promotes more interac...
QUESTION TIME
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
FACEBOOK ADVERTISING 2014
Upcoming SlideShare
Loading in …5
×

FACEBOOK ADVERTISING 2014

1,223 views

Published on

Some tip for Facebook Marketing 2014

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,223
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
65
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

FACEBOOK ADVERTISING 2014

  1. 1. FACEBOOK ADVERTISING 2014 BY DAO PHUONG NAM
  2. 2. FACEBOOK ADVERTISING AGENDA FACEBOOK ACCOUNT & ADVERTISING FACEBOOK ADS REPORTING AND OPTIMIZE FACEBOOK ADS TIPS
  3. 3. FACEBOOK ACCOUNT & ADVERTISING
  4. 4. VIEW MORE HERE
  5. 5. WHAT CAN YOU DO WITH FACEBOOK FANS PAGE Interactive with your fans Know potential customer Build a comunity ADVERTISING Reach exactly the people you want with ads, and let you know target by age, location, interest…. SPONSERED STORIES Take advantage of friends talking to friends with sponsered stories  words of mouth PLATFORM Trasform your website into social experience with plug-ins and custom apps
  6. 6. WHAT YOU NEED NOW? • Email with account facebook to create fan pages, run campaigns • Do not use one account for many campaigns • Password secures : abc@#&$(@... • Setup time-zone : GMT+7 HCM CITY • Billing : VND or USD • Important : Visa Card, Master Card or Paypal Account
  7. 7. TYPE OF FACEBOOK ADS CLICK TO WEBSITE - Takes people to a page on your website (external URL) - You can promote your fanpage in the same time
  8. 8. TYPE OF FACEBOOK ADS CLICK TO WEBSITE NEW FEED - PC ON MOBILE RIGHT COLUMN - PC
  9. 9. TYPE OF FACEBOOK ADS PAGE LIKE
  10. 10. TYPE OF FACEBOOK ADS PAGE LIKE NEW FEED - PC ON MOBILE RIGHT COLUMN - PC
  11. 11. TYPE OF FACEBOOK ADS WEBSITE CONVERSION - Promote specific action for people to take on your website
  12. 12. TYPE OF FACEBOOK ADS WEBSITE CONVERSION
  13. 13. TYPE OF FACEBOOK ADS OFFER CLAIMS Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they'll receive an email that they can show at the Page's physical location to get the discount.
  14. 14. TYPE OF FACEBOOK ADS OFFER CLAIMS NEW FEED - PC ON MOBILE RIGHT COLUMN - PC
  15. 15. TYPE OF FACEBOOK ADS OFFER CLAIMS Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they'll receive an email that they can show at the Page's physical location to get the discount.
  16. 16. TYPE OF FACEBOOK ADS APP INSTALLS Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they'll receive an email that they can show at the Page's physical location to get the discount.
  17. 17. TYPE OF FACEBOOK ADS OTHERS Gift Ads, Video Ads, Comment Ads…. : Available to qualified advertiser & monthly budget over 30K USD
  18. 18. FACEBOOK ADS YOU MIGHT USE LIKE ADS SPONSORED STORIES DIRECT ADS
  19. 19. FACEBOOK ADVERTISING STEP DEFINE YOUR GOALS FOR ADVERTISING CREATE GREAT LANDING PAGE & ADS PICK AND MANAGE YOUR BUDGET DEFINE YOUR TARGET AUDIENCE REVIEW, TEST AND OPTIMIZE
  20. 20. WHAT ARE YOUR GOALS??? • LEADS • SALES • LIKE • BRANDING • PAGE POST VIEW • OTHER? HAVE A LOT OF MONEY? CRAZY…..
  21. 21. CREATING FACEBOOK ADS
  22. 22. WHAT YOU NEED 1. DEFINE YOUR TARGET AUDIENCE 2. DESTINATION PAGE (LANDING PAGE) 3. ENTICING HEADING 4. ENTICING/ EYE CATCHING IMAGE 5. WELL CRAFTED BODY TEXT 6. CHOSE YOUR BUDGET AND BID PRICE
  23. 23. TARGET AUDIENCE
  24. 24. TARGET AUDIENCE : GEOGRAPHY HA NOI JAPAN
  25. 25. TARGET AUDIENCE : DEMOGRAPHICS YOU CAN RUN ADS FOR DIFFERENT AGE GROUP AND GENDERS MORE EFFECTIVELY BY USING YOUR RESPONDER REPORT
  26. 26. TARGET AUDIENCE : INTERESTS 1. INTEREST RELLY HELP BUSINESS FIND THEIR CLIENT 2. THINKING ABOUT YOUR CLIENTS INTERESTS AND WAY YOU CAN REACH OUT USING FACEBOOK AD LOVE MOVIES FOOTBALL
  27. 27. ADVANCE DEMOGRAPHICS USE FULL FOR PARTICULAR PRODUCT AND SERVICES EX: A PHOTOGRAPHER TARGET TO ENGAGED WOMAN TO OFFER MAKE AN ALBUM WEDDING
  28. 28. oSOCIAL CONNECTION Used for sponsored stories - Like ads, page post ads... Good for target to fans or not-fan to promote your brand
  29. 29. USING LANDING PAGE
  30. 30. WHY & HOW ? 1. 25%-200% INSCREASE IN CONVERSIONS 2. STRONG MEASAGE MATCH – LESS BOUNCED TRAFFIC 3. FOCUS AND SIMPLICITY (MAKE CUSTOMER EASY TO COMPLETE ACTION IN YOUR WEBSITE) 4. LESS INTERACTION POINT – AVOID “WANDERING “
  31. 31. LANDING PAGE – WTH ????
  32. 32. LANDING PAGE – BETTER
  33. 33. LANDING PAGE – VERY NICE
  34. 34. USE THE RIGHT IMAGE
  35. 35. DON’T USE SOCKING IMAGES
  36. 36. EYE ITCHY? FINDING TO HARD TO CONCENTRATE? AVOID ADS FATIGUE Rule of thumb : Refresh your ads images when that ad generates impression that are 3x your target audience size or every 10-12 days
  37. 37. IMAGE TIPS 1. Image should be 110px * 80px save in .png format for cleanest looking images 2. Use image not copyrighted or you have permission to use 3. Images which evoke some sort of emotional response but are not socking 4. Images that seem to perform best : happy woman, colorful logos and headshot s 5. If your image looking boring, pick up camera and take an photo
  38. 38. READING FACEBOOK STATISTIC
  39. 39. TYPES OF FACEBOOK REPORTS 1. PERFORMANCE 2. RESPONDER 3. CONVERSION BY IMPRESSION TIME ( TIME TAKEN CONVERT AFTER IMPRESSION) 4. INLINE INTERACTIONS ( PEOPLE WHO INTERACTED WITH YOUR ADS DIRECTLY AND DID NOT COME TO YOUR PAGE)
  40. 40. BIDDING HINTS & TIPS 1. Try to bid as high as your budget allows and then try backing off as your CPC drops 2. Check and adjust bids on a daily or 2nd day basis for maximum performance 3. Use CTR rates to guide you to raise your bids 4. The more specific your targeting the more expensive bids can become
  41. 41. GENERAL HINTS & TIPS 1. Instead of a direct ad, try using a page post ad for a promotion. This often promotes more interaction, a viral type effect and feels less like an ad 2. Be clear about what you are advertising – don’t be too tricky 3. Fit the essentials into the written content area - what do you need to say NOT what you would like to say 4. Use you ad copy to target your audience further where possible
  42. 42. QUESTION TIME

×