This webinar discusses how to build successful relationships with travel agents. It covers three main points: 1) Finding the right agents to work with by looking at their financial stability, experience, management skills, resources, product mix, sales capabilities, and promotional expertise. 2) Defining the terms of trade with an agent-supplier agreement that outlines pricing, operations, and responsibilities. 3) Managing ongoing bookings by adding agents to the Rezdy system and using it to generate sales reports and share product catalogs. The webinar provides strategies for selecting qualified partners and maintaining effective relationships.

1. 10th June, 2014
Starts at 10am AEST
How To Build A Successful
Relationship With Your Agents

2. Kim Beresford
Customer Success Manager, Rezdy
kim@rezdy.com
WEBINAR PRESENTER
Christabelle Tani
Marketing Manager, Rezdy
christa@rezdy.com
WEBINAR MODERATOR

3. Type your comments and
questions into this box.
We will address it at the
end of the webinar.
On Twitter use the hashtag
#rezdyacademy
JOINING IN TODAY

4. Good relationships with your agents are
necessary for successful distribution

5. How many agents do you work with?
● 1-3
● 4 or more
● None (yet!)
POLL:

6. AGENDA
Finding the right agents to work with
2
3
Defining your terms of trade
Managing ongoing bookings
1

7. YOU MIGHT BE THINKING...
I don’t need to plan out my
agent relationships… I’ll
just approach potential
partners and see how I go!

8. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
THE
CUSTOMER
IS KING

9. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT AGENTS LOOK FOR
Solid reputation - quality product
Good communications
Good product education

10. 1 - FINDING THE RIGHT AGENTS TO WORK WITH

11. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT YOU SHOULD LOOK FOR
FINANCIAL STABILITY
Good credit rating
Good financial resources
1

12. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
RELEVANT EXPERIENCE
Selling similar tours or
activities
Know how to market to
your ideal customer base
2

13. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
BUSINESS MANAGEMENT SKILLS
Business has been up and
running for some time
Examples of successful
relationships with partners
like you
3

14. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
ADEQUATE RESOURCES
The right
technology
Enough staff
4

15. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
PRODUCT MIX
Can give you
sales projections
Genuinely
interested in your
success
5

16. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
SALES CAPABILITY
Policies that
motivate staff
Good staff
training
6

17. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
PROMOTIONAL EXPERTISE
Clear marketing
budget & plan
Good network
contacts
7

18. → Product range
→ Marketing materials
→ Market
→ Commission rate sheet
→ Delivery
→ Booking management
→ Reporting
→ Troubleshooting
2 - DEFINING YOUR TERMS OF TRADE
AGENT-SUPPLIER AGREEMENT

19. 3 - MANAGING ONGOING BOOKINGS
ADD AN AGENT TO REZDY

20. 3 - MANAGING ONGOING BOOKINGS

21. 3 - MANAGING ONGOING BOOKINGS

22. 3 - MANAGING ONGOING BOOKINGS

23. 3 - MANAGING ONGOING BOOKINGS

24. 3 - MANAGING ONGOING BOOKINGS

25. 3 - MANAGING ONGOING BOOKINGS

26. 3 - MANAGING ONGOING BOOKINGS

27. NEXT STEPS
1
2 Add an agent to Rezdy
Full Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents
3 Create a sales report of your Partners in Rezdy
Full Tutorial: https://support.rezdy.com/entries/28921634-Sales-Report-Orders
Build a Partners Catalog with Rezdy
Full Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent

28. bit.ly/S6hmuW

29. ?