A wine blogger grew three businesses - NectarMedia, Nectar Tasting Room, and Spokane Wine Magazine - from unknown in 2009 to being highly ranked and generating close to 20,000 page views per month by focusing on engagement over social media platforms like Facebook, Twitter, and YouTube. The document provides tips on using Facebook effectively, including posting 2-5 times daily, measuring engagement through various analytics, and using ads and campaigns to further grow a business's fan base. Key aspects are managing social media through tools like Hootsuite, measuring performance, and targeting ads.
In this advanced Facebook class we look at management tips of the pros, measurement and understanding Facebook insights and growth including campaigns, sure fire post engagement and advertising on Facebook
The document provides tips and best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram for business purposes. It discusses the importance of management, measurement, and growth strategies. For Facebook specifically, it recommends posting 2-5 times per day with engaging content like photos and questions. It also reviews how to set up and target Facebook ads.
The document discusses how hotels are using Facebook to gain more profits. It provides examples of several hotel brands like Cinnamon Stays, W Hotels, Best Western, and Embassy Suites that are using Facebook for promotional activities like special offers, competitions, surveys, and enabling bookings. Research data suggests that Facebook referrals contribute around 0.02-0.06% of total website revenue for hotels. However, the conversion rate from Facebook to booking on hotel websites is higher at 8%.
This module discusses digital social media platforms for adventure tourism marketing. It begins by focusing on best practices for using Facebook, including posting engaging content. The first section provides a checklist for creating the perfect Facebook post, emphasizing using high quality images and video, crafting clear and relevant messages for your target audience, and including calls to action. It also discusses monitoring your Facebook ads and using tools like saved audiences and remarketing to improve performance. The next section explores what makes a great Facebook post, such as including compelling visuals and stories that potential customers will find interesting and engaging.
The document outlines tips from a Facebook advanced workshop presented by Kate Volman and Jenn Schnipper of MarketingDivaz.com. It includes strategies for creating an engaging Facebook presence, attracting more fans, selling to fans, building an online community, using custom apps and Facebook ads, running contests and promotions, and creating engaging posts to increase fan interactions. Key metrics on Facebook user demographics and behaviors are also presented.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
In this advanced Facebook class we look at management tips of the pros, measurement and understanding Facebook insights and growth including campaigns, sure fire post engagement and advertising on Facebook
The document provides tips and best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram for business purposes. It discusses the importance of management, measurement, and growth strategies. For Facebook specifically, it recommends posting 2-5 times per day with engaging content like photos and questions. It also reviews how to set up and target Facebook ads.
The document discusses how hotels are using Facebook to gain more profits. It provides examples of several hotel brands like Cinnamon Stays, W Hotels, Best Western, and Embassy Suites that are using Facebook for promotional activities like special offers, competitions, surveys, and enabling bookings. Research data suggests that Facebook referrals contribute around 0.02-0.06% of total website revenue for hotels. However, the conversion rate from Facebook to booking on hotel websites is higher at 8%.
This module discusses digital social media platforms for adventure tourism marketing. It begins by focusing on best practices for using Facebook, including posting engaging content. The first section provides a checklist for creating the perfect Facebook post, emphasizing using high quality images and video, crafting clear and relevant messages for your target audience, and including calls to action. It also discusses monitoring your Facebook ads and using tools like saved audiences and remarketing to improve performance. The next section explores what makes a great Facebook post, such as including compelling visuals and stories that potential customers will find interesting and engaging.
The document outlines tips from a Facebook advanced workshop presented by Kate Volman and Jenn Schnipper of MarketingDivaz.com. It includes strategies for creating an engaging Facebook presence, attracting more fans, selling to fans, building an online community, using custom apps and Facebook ads, running contests and promotions, and creating engaging posts to increase fan interactions. Key metrics on Facebook user demographics and behaviors are also presented.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
Social Media Series: Tweet for Success 2017Julia Campbell
The document provides tips and best practices for using Twitter successfully. It begins with an introduction to the author and their expertise in social media and digital marketing. It then covers topics such as setting up a Twitter profile, following others, using hashtags, engaging in conversations, scheduling tweets, and using photos and videos. The document emphasizes that social media success requires regular posting of valuable content and engaging with others on the platform.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
This document discusses using social media and a virtual number for online marketing and engagement for restaurants. It describes popular social media platforms like Facebook, Twitter, and Instagram and provides examples of content that can be shared, like promotions, events, and customer-generated photos. The document also presents case studies for two restaurants that were given social media presences and saw engagement metrics. It emphasizes the importance of an accessible virtual number to build a customer database and allow two-way communication.
A general overview of social media strategy for hotelsHotels need to implement good social media strategy, one that is integrated exceptionally with the offline marketing.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
This document discusses using Twitter for business purposes. It notes that by 2011, 90% of sales will come from word-of-mouth or digital promotion. Twitter allows businesses to engage customers, build their online presence and credibility, and participate in industry conversations. The document provides Twitter statistics and terminology. It recommends businesses set objectives, follow relevant accounts, engage regularly by sharing content and asking questions, and measure their Twitter activities. LinkedIn is also discussed as a way to connect professionally and find opportunities.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
FFEA 2014 - Top 25 New Ideas For Online MarketingSaffire
The document provides 25 tips for online marketing for websites and events. It discusses strategies for using social media like Facebook, Twitter, and Instagram effectively through things like including photos, videos, contests and engaging followers. It also discusses simplifying websites, using mobile optimization, and consistently posting content throughout the year.
Case Study - Curvy Kate 12 Days of Christmas Myclever Agency
The 12 Days of Christmas campaign by Curvy Kate and mycleveragency aimed to increase brand awareness and engagement during the Christmas period. It featured a daily prize giveaway on Curvy Kate's Facebook page. This increased Facebook fans by 48%, daily engaged users by 243%, and people talking about the page by 483%. Over 8,500 people also opted in to Curvy Kate's email list. The campaign exceeded expectations and established social media promotions as an effective strategy for Curvy Kate.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
Publicizing your high school journalism program - San Diego 2014Media Now STL
This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
Social Media Series: Tweet for Success 2017Julia Campbell
The document provides tips and best practices for using Twitter successfully. It begins with an introduction to the author and their expertise in social media and digital marketing. It then covers topics such as setting up a Twitter profile, following others, using hashtags, engaging in conversations, scheduling tweets, and using photos and videos. The document emphasizes that social media success requires regular posting of valuable content and engaging with others on the platform.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
This document discusses using social media and a virtual number for online marketing and engagement for restaurants. It describes popular social media platforms like Facebook, Twitter, and Instagram and provides examples of content that can be shared, like promotions, events, and customer-generated photos. The document also presents case studies for two restaurants that were given social media presences and saw engagement metrics. It emphasizes the importance of an accessible virtual number to build a customer database and allow two-way communication.
A general overview of social media strategy for hotelsHotels need to implement good social media strategy, one that is integrated exceptionally with the offline marketing.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
This document discusses using Twitter for business purposes. It notes that by 2011, 90% of sales will come from word-of-mouth or digital promotion. Twitter allows businesses to engage customers, build their online presence and credibility, and participate in industry conversations. The document provides Twitter statistics and terminology. It recommends businesses set objectives, follow relevant accounts, engage regularly by sharing content and asking questions, and measure their Twitter activities. LinkedIn is also discussed as a way to connect professionally and find opportunities.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
FFEA 2014 - Top 25 New Ideas For Online MarketingSaffire
The document provides 25 tips for online marketing for websites and events. It discusses strategies for using social media like Facebook, Twitter, and Instagram effectively through things like including photos, videos, contests and engaging followers. It also discusses simplifying websites, using mobile optimization, and consistently posting content throughout the year.
Case Study - Curvy Kate 12 Days of Christmas Myclever Agency
The 12 Days of Christmas campaign by Curvy Kate and mycleveragency aimed to increase brand awareness and engagement during the Christmas period. It featured a daily prize giveaway on Curvy Kate's Facebook page. This increased Facebook fans by 48%, daily engaged users by 243%, and people talking about the page by 483%. Over 8,500 people also opted in to Curvy Kate's email list. The campaign exceeded expectations and established social media promotions as an effective strategy for Curvy Kate.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
Publicizing your high school journalism program - San Diego 2014Media Now STL
This was my presentation from the jEA/NSPA National High School Spring Journalism Convention in San Diego in 2014. In it, I give a variety of ideas to programs for creating and executing plans to publicize different media within the school and journalism programs as a whole.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
Learn about the hospitality industry in social, best practices, and specific strategy suggestions for The Bricton Group from my presentation on August 19, 2013
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
Greater Spokane - Navigating the World of Facebook and TwitterNectar Wine and Beer
Navigate the world of Facebook and Twitter. Learn how to get noticed in a news feed, grow your following and engage through the two popular social networks!
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
The document describes the growth and success of NectarMedia and its related businesses over time. It started as a wine blogging site in 2009 with no traffic or social media presence. It has since grown to receive top traffic rankings and have over 20,000 monthly page views, 5000 Facebook fans, and 12,000 Twitter followers. NectarMedia also launched a tasting room business with 5 wineries and 40 wines, as well as a magazine. The document outlines social media strategies and best practices for businesses using platforms like Pinterest, Instagram, and Vine.
This document discusses how Twitter can help businesses and provides strategies for using Twitter effectively. It begins with an overview of Twitter and what it is, including that it is a microblogging platform where users can post messages up to 140 characters. It then discusses how to set goals for a Twitter strategy, learn Twitter's language and functions, grow a following by following others and engaging in conversations, and tools for managing a Twitter account. The document aims to educate businesses on how to utilize Twitter to meet marketing and engagement objectives.
Greater Spokane Inc Lead Generation with Twitter and LinkedInNectar Wine and Beer
Learn how to use LinkedIn and Twitter for lead generation. These powerful social media tools are the new networking powerhouses for connecting with other businesses and consumer.
The document discusses Google+ and provides tips for using it effectively. It outlines what Google+ is, why it matters for businesses, how to set up a profile and pages, and how to interact and build engagement. Key tips include claiming your business in Google+, building out profiles with relevant information, posting status updates with keywords, interacting in communities and with others, creating useful circles, and cross-promoting across networks to grow your following. The document provides an overview of navigating Google+ and utilizing its various features.
The document discusses the story and growth of NectarMedia and its related businesses over time. It started as a wine blogging business with no online presence in 2009 and has since grown significantly, ranking highly in various metrics and expanding to include additional businesses like a tasting room, wine and beer shop, and catering company. The rest of the document discusses the importance of search engine optimization and provides an agenda and overview of key topics to help businesses get found online, including understanding Google's algorithm, SEO best practices, and the seven key areas of signals that impact search engine rankings.
This document outlines the growth of NectarMedia from an unknown wine blogging startup in 2009 to a successful multi-faceted business in 2011. It began with no website traffic, social media presence, or online content and grew to attract thousands of visitors and fans online through blogging and social media engagement. This success enabled the creation of Nectar Tasting Room, a physical wine tasting facility. The document provides tips and strategies for using content, blogging, social media and other online activities to drive website traffic and grow a business.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
You only have one chance to make a first impression. This presentation will help you develop your 60 second commercial, also known as an elevator pitch.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
The document discusses how wine brands can work with wine bloggers. It provides information about Thea Dwelle, a founder and chair of the Wine Bloggers Conference Scholarship Fund. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it outlines strategies for wine brands to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, Google+, and by participating in online tastings and events using hashtags.
This document provides information about wine bloggers and how to work with them. It introduces Thea Dwelle from Luscious Lushes Wine Blog and discusses her background and passion for wine. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it provides tips on how to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, and Google Plus.
This document outlines a social media campaign for Stone Creek Coffee. It includes a SWOT analysis, target market details, objectives, strategies, and measurement plans. The objectives are to increase brand awareness by 60% using #creekgeek and Farm to Cup campaigns, make social media more unified with one voice, and increase philanthropy awareness by 50%. Strategies include emphasizing the personal side on websites and using different platforms like Twitter, Instagram, Facebook and Pinterest to engage customers and educate about the coffee process. Engagement will be measured using a point system to track likes, comments, shares and favorites.
This document outlines a social media campaign for Stone Creek Coffee. It includes a SWOT analysis, target market details, objectives, strategies, and measurement plans. The objectives are to increase brand awareness by 60% using #creekgeek and Farm to Cup campaigns, make social media more unified with one voice, and increase philanthropy awareness by 50%. Strategies include emphasizing the personal side on websites and using different platforms like Twitter, Instagram, Facebook and Pinterest to engage customers and educate about the coffee process. Engagement will be measured using a point system to track likes, comments, shares and favorites.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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2. November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 2500 local connections
0 Twitter followers 10300 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. Today’s Agenda
1. Review Social Best Practices (10 min)
2. Facebook (45 min)
a) App
b) Analytics
c) Ads
3. Q&A (5 min)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
4. Facebook
Facebook is all about ENGAGEMENT
2-5 posts per day
Photos
Questions
• How many times does a person blink in a minute?
Ask for likes, comments, shares
• Like to welcome the new guy to Nectar
Respond to Comments
Study Insights (more on this later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
5. The Value of a Fan
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
7. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Social media will steal
your time if you don’t set
defined objectives and
strategy.”
MANAGEMENT
8. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
admin panel
gives you
valuable
insight for
managing your
account
MANAGEMENT
9. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pages
Manager App
helps you
manage site(s)
from mobile
devices
MANAGEMENT
19. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Promote page in
general, will also
include sponsored
stories if selected
ENGAGEMENT AD
Select a specific story to
draw attention and
highlight a specific
piece of content
SPONSORED STORY
More granular creative
pricing options such as
bidding for clicks
GROWTH
20. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Can boost individual posts from the admin channel too. SPONSORED STORY
GROWTH
21. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD
GROWTH
22. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Why use a Sponsored Story? As Facebook
explains, Sponsored Stories can broaden the
reach of actions your followers take. they can
also be less expensive than traditional
Facebook ads. Build your campaign design and
start split-testing to determine what the best
vehicle is for your type of advertising
24. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
1. What are your goals?
2. What is the duration?
3. What is the budget?
4. Ad Design & Targeting
5. Click through Threshold
6. Conversion Rates
Try multiple ad variations to test what works and
what doesn’t. Change one variable for testing
25. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
25 Characters. No
abbreviations or excessive
capitalization allowed
Ask question, offer value,
solve a problem, call to action
135 characters with correct
grammar, no abbreviations,
symbols or characters.
Answer what’s in it for me.
Call to action.
100px by 72px across
*TIP – use the picture area to
add words to your add. “Save
Now” “Get it Here” “Like us
today”
27. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Facebook provides
powerful targeting
features to get as
narrow of an audience
as you need
34. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
“Using Facebook as Your
Business Account can
increase your reach, and
brand impressions.”
35. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Participate in a popular thread too.
Great way to interact with people
seeking your services