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FACEBOOK MARKETING CAMPAIGN




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FACEBOOK MARKETING CAMPAIGN

     Content




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FACEBOOK MARKETING CAMPAIGN



         Facebook Marketing is a Social Media
         Marketing working only on Facebook –
         The biggest Social Network in the world.
         Three usual kinds of Facebook
         Marketing:
         • Sponsored Story
         • Facebook Fan page
         • Facebook Ads


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FACEBOOK MARKETING CAMPAIGN




    (Facebook, Year)


  For futher information about
  Facebook Sponsored Story
  Pleases visit Reference list!


                                  Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




(Facebook, Year)




                   Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




                                     (Facebook, Year)

 For futher information about
 Facebook Ads
 Pleases visit Reference list!
                                 Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN

1. Branding and Free Advertising
With its over 600 million members worldwide, Facebook is a great way to
generate brand awareness.
Free advertising occurs when your fans will “like” your page and recommend
them to their friends.
2. Customer Interaction
Facebook is a good medium to interact with your customers. You can
communicate promotions, events and contests. You can ask for ideas from
them on how you can improve your products or services.
3. Networking
Facebook was indeed created to build networks of people. You can search for
people or businesses in the Facebook platform that are involved in your
industry and become a fan of a page or profile. By being connected to them
you increase your visibility to your target customers.


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FACEBOOK MARKETING CAMPAIGN
 4. Drive web traffic and Lead generation
 Facebook will serve as a gateway that will lead to your website. With the
 recent updates in the Facebook system, websites can now be linked to
 Facebook profiles and pages.
 Facebook can be used as a potential lead generation tool. You can review
 your fans profile and find future prospects to aid in lead qualifying
 process.
 5. Reputation Management
 Fans can post anything they want and thereby the possibility of a
 destructive comment is high. Or sometimes some people may be against
 the organization and will cite a campaign attacking and destroying your
 brand’s reputation. Facebook, as an interactive media can be used for
 reputation management by answering back to that bad publicity and
 clarifying some misguided information. This task is done by a Facebook
 marketing virtual assistant that can protect your company’s reputation.


                                        (www.VirtualAssistant.Org, 2011)
FACEBOOK MARKETING CAMPAIGN




           Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




         (Digital Surgeons, 2010)
FACEBOOK MARKETING CAMPAIGN




 (Comscore, 2011)   Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN



   How to make a successful
     Facebook Marketing
    Campaign in Vietnam?


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FACEBOOK MARKETING CAMPAIGN




      Facebook Pages are a free product
      for organizations, public figures,
      businesses, and brands to express
      themselves and communicate with
      people on Facebook.

              Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




           Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




           Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN


         (E.g., RMC)




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FACEBOOK MARKETING CAMPAIGN
                     Reference list
1. Facebook, (Year). PremiumAndMarketplace[pdf] Available at
   <https://www.facebook.com/ads/stories/PremiumAndMarketplace.
   pdf> [Accessed 2 January 2012].
2. Facebook, (Year). Pages_GettingStartedGuide [pdf] Available
   at<http://ads.ak.facebook.com/ads/FacebookAds/Pages_GettingSta
   rtedGuide.pdf> [Accessed 2 January 2012].
3. Facebook, (Year). Getting_Started_Guide[pdf] Available
   at<http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_
   Guide.pdf> [Accessed 2 January 2012].
4. www.VirtualAssistant.Org, 2011. The 5 Benefits of Facebook
   Marketing Virtual Assistant,
   http://virtualassistantinc.wordpress.com/, [online](Posted on May
   19, 2011) Available at:
   http://virtualassistantinc.wordpress.com/2011/05/19/the-5-benefits-
   of-facebook-marketing-2/ [Accessed 28 December 2011].
FACEBOOK MARKETING CAMPAIGN
         Reference list
5. Digital Surgeons, 2010. Facebook vs twitter infographic. Digital
Surgeons, [online]. Available at:
<http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/>.
[Accessed 20 December 2011].
6. Comscore, 2011. Infographic: Facebook vs Myspace.
Comscore,[online] (Post on June 24, 2011). Available at
<http://www.comscoredatamine.com/2011/06/infographic-myspace-vs-
facebook/>.
[Accessed 20 December 2011].
7. Facebook, (Year). Available at
<https://www.facebook.com/marketing> [Accessed 2 January 2012].


                           Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN




           Made by https://www.facebook.com/ledaihongquan

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Facebook marketing

  • 1. FACEBOOK MARKETING CAMPAIGN Made by https://www.facebook.com/ledaihongquan
  • 2. FACEBOOK MARKETING CAMPAIGN Content Made by https://www.facebook.com/ledaihongquan
  • 3. FACEBOOK MARKETING CAMPAIGN Facebook Marketing is a Social Media Marketing working only on Facebook – The biggest Social Network in the world. Three usual kinds of Facebook Marketing: • Sponsored Story • Facebook Fan page • Facebook Ads Made by https://www.facebook.com/ledaihongquan
  • 4. FACEBOOK MARKETING CAMPAIGN (Facebook, Year) For futher information about Facebook Sponsored Story Pleases visit Reference list! Made by https://www.facebook.com/ledaihongquan
  • 5. FACEBOOK MARKETING CAMPAIGN (Facebook, Year) Made by https://www.facebook.com/ledaihongquan
  • 6. FACEBOOK MARKETING CAMPAIGN (Facebook, Year) For futher information about Facebook Ads Pleases visit Reference list! Made by https://www.facebook.com/ledaihongquan
  • 7. FACEBOOK MARKETING CAMPAIGN 1. Branding and Free Advertising With its over 600 million members worldwide, Facebook is a great way to generate brand awareness. Free advertising occurs when your fans will “like” your page and recommend them to their friends. 2. Customer Interaction Facebook is a good medium to interact with your customers. You can communicate promotions, events and contests. You can ask for ideas from them on how you can improve your products or services. 3. Networking Facebook was indeed created to build networks of people. You can search for people or businesses in the Facebook platform that are involved in your industry and become a fan of a page or profile. By being connected to them you increase your visibility to your target customers. Made by https://www.facebook.com/ledaihongquan
  • 8. FACEBOOK MARKETING CAMPAIGN 4. Drive web traffic and Lead generation Facebook will serve as a gateway that will lead to your website. With the recent updates in the Facebook system, websites can now be linked to Facebook profiles and pages. Facebook can be used as a potential lead generation tool. You can review your fans profile and find future prospects to aid in lead qualifying process. 5. Reputation Management Fans can post anything they want and thereby the possibility of a destructive comment is high. Or sometimes some people may be against the organization and will cite a campaign attacking and destroying your brand’s reputation. Facebook, as an interactive media can be used for reputation management by answering back to that bad publicity and clarifying some misguided information. This task is done by a Facebook marketing virtual assistant that can protect your company’s reputation. (www.VirtualAssistant.Org, 2011)
  • 9. FACEBOOK MARKETING CAMPAIGN Made by https://www.facebook.com/ledaihongquan
  • 10. FACEBOOK MARKETING CAMPAIGN (Digital Surgeons, 2010)
  • 11. FACEBOOK MARKETING CAMPAIGN (Comscore, 2011) Made by https://www.facebook.com/ledaihongquan
  • 12. FACEBOOK MARKETING CAMPAIGN How to make a successful Facebook Marketing Campaign in Vietnam? Made by https://www.facebook.com/ledaihongquan
  • 13. FACEBOOK MARKETING CAMPAIGN Facebook Pages are a free product for organizations, public figures, businesses, and brands to express themselves and communicate with people on Facebook. Made by https://www.facebook.com/ledaihongquan
  • 14. FACEBOOK MARKETING CAMPAIGN Made by https://www.facebook.com/ledaihongquan
  • 15. FACEBOOK MARKETING CAMPAIGN Made by https://www.facebook.com/ledaihongquan
  • 16. FACEBOOK MARKETING CAMPAIGN (E.g., RMC) Made by https://www.facebook.com/ledaihongquan
  • 17. FACEBOOK MARKETING CAMPAIGN Reference list 1. Facebook, (Year). PremiumAndMarketplace[pdf] Available at <https://www.facebook.com/ads/stories/PremiumAndMarketplace. pdf> [Accessed 2 January 2012]. 2. Facebook, (Year). Pages_GettingStartedGuide [pdf] Available at<http://ads.ak.facebook.com/ads/FacebookAds/Pages_GettingSta rtedGuide.pdf> [Accessed 2 January 2012]. 3. Facebook, (Year). Getting_Started_Guide[pdf] Available at<http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_ Guide.pdf> [Accessed 2 January 2012]. 4. www.VirtualAssistant.Org, 2011. The 5 Benefits of Facebook Marketing Virtual Assistant, http://virtualassistantinc.wordpress.com/, [online](Posted on May 19, 2011) Available at: http://virtualassistantinc.wordpress.com/2011/05/19/the-5-benefits- of-facebook-marketing-2/ [Accessed 28 December 2011].
  • 18. FACEBOOK MARKETING CAMPAIGN Reference list 5. Digital Surgeons, 2010. Facebook vs twitter infographic. Digital Surgeons, [online]. Available at: <http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/>. [Accessed 20 December 2011]. 6. Comscore, 2011. Infographic: Facebook vs Myspace. Comscore,[online] (Post on June 24, 2011). Available at <http://www.comscoredatamine.com/2011/06/infographic-myspace-vs- facebook/>. [Accessed 20 December 2011]. 7. Facebook, (Year). Available at <https://www.facebook.com/marketing> [Accessed 2 January 2012]. Made by https://www.facebook.com/ledaihongquan
  • 19. FACEBOOK MARKETING CAMPAIGN Made by https://www.facebook.com/ledaihongquan