B2B Technology Powering the Tours & Activities Industry
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Presentation at Travel Tech 2014 - Tours & Activities: The Last Frontier. Simon Lenoir, Founder and CEO of Rezdy's Online Booking Software for Tours & Activities, busts key myths surrounding the tour and activity sector.
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B2B Technology Powering the Tours & Activities Industry
- 1. B2B technology powering the Tours & Activities industry
- 2. Online Bookings Made Easy! About Rezdy ● SCUBA diving 2006 ● Founded in 2011 in Australia ● Specialised in tours, activities, rentals, charters, shuttles ● VC backed, > $1.5M raised ● HQ in Sydney & San Francisco ● We are a B2B only ● We provide technology
- 3. Tour Operator Software = PMS Online Bookings Made Easy!
- 4. Tour Operator Software = PMS Online Bookings Made Easy!
- 5. Tour Operator Software = PMS Online Bookings Made Easy!
- 7. Top 4 Tour & Activity Sector Myths
- 8. Myth #1 People tend to book tours & activities via offline sources
- 9. Concierges VICs Walk-ins Online Bookings Made Easy!
- 10. Rezdy survey: Booking channels Over 60% percent of tour operators said their own website is the most effective booking channel SOURCE: Rezdy survey 2014 Online Bookings Made Easy!
- 11. Rezdy customers revenues $12M /m $7.5M manually entered (offline) $4M on supplier website from desktop and mobile devices $500k from agents Online Bookings Made Easy!
- 12. Mobile bookings currently at 28% Percentage of bookings from mobile devices are increasing 1% per quarter. Online Bookings Made Easy!
- 13. Myth #1 CONFIRMED! People tend to book tours & activities via offline sources
- 14. Myth #2 People tend to book tours & activities last minute
- 15. Online Bookings Made Easy! Booked months to weeks in advance Booked last minute in-destination
- 16. Online Bookings Made Easy! Booking volume ● Bookings this year: 110,000
- 17. Online Bookings Made Easy! Booking volume ● Bookings this year: 110,000 ● Bookings made less than 7 days in advance: 51.5% < 7 days
- 18. Online Bookings Made Easy! Booking volume ● Bookings this year: 110,000 ● Bookings made less than 7 days in advance: 51.5% < 7 days
- 19. Online Bookings Made Easy! Booking value $ ● Bookings made less than 7 days in advance: 33% ● Huge opportunity in the 7 to 30 days range ● Smaller activities are booked last minute (Bike and Kayak rental, Hop-on Hop-off city tours) < 7 days
- 20. Myth #2 BUSTED! People tend to book tours & activities last minute
- 21. Myth #3 The tours and activities market is too hard
- 22. Online Bookings Made Easy! Perceptions ● Very fragmented market ● Many different verticals ● Scattered across locations ● Most suppliers are small businesses
- 23. Online Bookings Made Easy! Confirming the myth ● Rezdy has 50 categories (e.g. wine tours, surfing, whale watching, hot air balloon) ● 12 product types (e.g. single day, multi-day, rental, shuttle, lesson) ● Approx. 200,000 tour operators worldwide ● Tour operator average turnover is $240k pa
- 24. Online Bookings Made Easy! Busting the myth ● 200,000 suppliers X $240k turnover per annum = $48B addressable market ● Tour and activity operators willing to pay between 10% and 25% commission ● OTAs contribution to booking volumes is still small compared to the hotel industry. ● Rezdy API provides 14,000 products from 750 suppliers with images, descriptions, rates & availabilities
- 25. Myth #3 BUSTED? CONFIRMED? The tours and activities market is too hard
- 26. Myth #4 The tours & activities market is boring
- 27. BUSTED! Thank you Rezdy.com Online Bookings Made Easy!