Social Media Marketing and Golf
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Golf and Social Media Marketing Presented by Marty McDonald of Bad Rhino to Philadelphia PGA Section on November 18, 2014
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Social Media Marketing and Golf
- 1. SOCIAL MEDIA OVERVIEW PHILADELPHIA PGA SECTION www.BadRhinoInc.com www.BadRhinoRumblings.com
- 2. WHO IS BAD RHINO? • Bad Rhino was founded in 2011 • Office in Wayne, PA • Team of 15 Social Media Marketers • Clients locally and nationally • Complete Social Media Management, Consulting & training • Website: www.BadRhinoInc.com • Blog: www.BadRhinoRumblings.com
- 4. WHY AM I HERE • First off Thank you to Geoff Surrette and Jeff Kiddie • 2nd Thank you goes to John Dunigan for helping me out with some Golf Industry ideas • I am a Passionate Golfer… IN Fact, pretty much all I want to do… However my swing just left me in July… Need to find it • Golf as a whole does a poor job embracing Social Media and well I know We can help • I truly feel that the Golf Industry has a tremendous opportunity to capitalize on Social Media to grow the game. • I am NOT someone who wants to see Giant Holes and people running around Playing Foot Golf on my former Favorite course.
- 5. CAVEAT • Not everything I talk about today will apply to each and Everyone of your Golf Clubs or Businesses • However the concepts can be applied to every Business that is looking to Market and Communicate on Social Media • Doesn’t Matter Public, Private, PGA Pro’s looking connect with more students, Practice Facilities, Equipment etc… Social Media can be used for all of it.
- 6. TRADITIONAL MEDIA VS. SOCIAL MEDIA • Traditional Media: • One-way Conversation • Newspaper, TV, Radio, Billboards • Does not allow for instant interaction between the business and community • Limited analytics • Social Media: • Two-way Conversation • Facebook, Twitter, YouTube, Linkedin, Blogs, Pinterest, Instagram, Google+, Vine • Allows for instant interaction and engagement for the business, customers, and community • Advanced analytics and real-time tracking
- 7. SOCIAL MEDIA STATISTICS Your Customers Rely on Social Media • Over 1 Billion Users on Facebook (23% check their account 5X or more per day) • 97% of consumers use social media when researching local products and services • 53% of people recommend products, people, and places in their tweets • 56% of customer tweets to businesses are ignored (this is very bad!) • 90% of people trust online recommendations (only 14% trust traditional advertising) • More than 5 million photos are uploaded to Instagram every 24 hours
- 9. 7 BUSINESS DRIVERS OF SOCIAL MEDIA 1. Enhance Branding & Local Awareness 2. Protect and Manage Reputation 3. Enhance Public Relations 4. Builds a Targeted and Loyal Community 5. Enhance Customer Service – 24/7 Constant Monitoring 6. Facilitate Customer Research 7. Drives Traffic/Sales
- 10. CAN WE AGREE ON ONE THING? Golf is a Social Game
- 11. THE CELL PHONE DILEMMA • Back in 2000-2001… Me and all my Golfing Buddies would tear you a new one if you brought your phone on to the course unless there was family situation going on. • Since 2009, most of us have Apps to track our game on our Phones • Things have Changed, let me show you with one Social Media Channel
- 12. 4,520,453 ON INSTAGRAM ALONE TAGGED WITH #GOLF…
- 13. YEAH BUT…. We hear this about once a day…. From potential Clients • “I don’t understand social media,” • “Social media is a fun thing to do, but it doesn’t benefit our golf course in a substantial way,” • “We’re doing social media, but it’s not working”
- 14. PLAYERS DOING IT RIGHT
- 15. PLAYERS DOING IT RIGHT
- 16. AND THEN THERE WAS TED…
- 17. AND THEN THERE WAS TED… A few thoughts • Not whether you agree or not on Ian Poulter • Reputation Management • Your Club, Course, Reputation online, Customer Experience • PGA has made it evident they have been trying to Attract more Women to the Game • Foot in Mouth… Kills you in Seconds • Think about this… One tweet or picture #GOLF “XYZ Course charged me full price and half their greens were in Horrible Shape see Pictures.”
- 18. BASIC EXAMPLES
- 19. MARCH 2014
- 20. GOLF CHEAPSKATE-BAD RHINO BRAND
- 21. GOLFING FANATICS-BAD RHINO BRAND Built from Scratch and $100 to over 27,000 Fans in less than one year
- 22. GOLFING FANATICS
- 30. LAST THOUGHTS ON SOCIAL MEDIA I know that’s a lot of information If nothing else we hope we could shed some light on this topic Three Takeaways that you need to know 1. Social Media is constantly changing and evolving… its hard to keep up for businesses 2. Its not an overnight “silver bullet” or a “set it and forget it” type of Marketing. 3. You need to use paid strategies, it’s a pay to play game across the board… Organic doesn’t work on Social… This is a good thing too.
- 31. ARE GOLFERS ON THE INTERNET? 3,781,664 DAILY impressions available from 1 Traffic Network Source
- 32. QUESTIONS? For a Copy of this presentation Email Marty at: Marty@BadRhinoInc.com 610-329-9759 http://badrhinoinc.com http://badrhinorumblings.com THANK YOU!