The document provides a comprehensive guide on leveraging Facebook for lead generation, emphasizing the importance of custom landing pages and effective 'like' strategies. It outlines common mistakes businesses make on the platform and offers tactics for audience engagement, including optimal posting times and content ideas. The presentation is led by Mike Gingerich and Troy Rumfelt from Tabsite, highlighting social media's impact on marketing.

1. How to Build Leads Using Facebook Custom Pages, “Like” Strategy, and Building Fans Twitter: #KunoFB Presented with: Mike & Troy TabSite, app division of Digital Hill Multimedia @TabSite TabSite.com

2. Agenda Introduction – Mike & Troy Why Facebook is Important for Marketing Importance of a Custom Landing Page Value of Having a “Like” Strategy Opportunities for Lead Cultivation Most Common Facebook Mistakes Strategies for Building Your Fan Base How Kuno Uses Facebook Free Download Questions & Answers Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoFB

3. Introduction Troy Rumfelt President, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN Over 15 years of web design & Internet marketing experience Works with hundreds of client companies from around the world Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010 Twitter: #KunoFB Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com

4. Introduction Mike Gingerich Marketing Director, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN Over 10 years of Internet marketing experience Frequent speaker and writer on matters of social media, SEO, web design, ecommerce and Internet marketing Work has lead to over 200 TabSite installs per day Mike Gingerich, Marketing Director TabSite, app division of Digital Hill @Mike_Gingerich DigitalHill.com Twitter: #KunoFB

5. Twitter: #KunoFB

6. “ Growing your Business with Facebook” Tools, Tips, & Tactics for maximizing your Facebook presence With Troy Rumfelt & Mike Gingerich of TabSite, the App Division of Digital Hill Multimedia

7. Agenda • Why Facebook is important to your business • Importance of a Custom Landing Page for your Fan Page • Value of having a “Like” Page strategy • Opportunities for Lead Cultivation • Most Common Mistakes by Businesses • Strategies for Building your Fan Base

8. It’s w here the people are!

9. - More than 500 Million active users on Facebook - 50% of users log on every day - The average User has 130 friends - The average user is connected to 80 pages, groups, & events - The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05] PEOPLE ON FACEBOOK: Credit: Transform Your Marketing by HubSpot Internet Marketing

10. Why is Facebook important to your Business? It can help you: - Get found - Build Credibility - Engage with your Target market - It’s low cost Marketing - Increase your online footprint - Build community - Did we note , “It’s where the people are!”

11. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting

12. First, Why Create a Facebook Page? - Interact and Engage - Highlight Specials / Events - Update your fans quickly/easily - Did we mention… “It’s where the people are!”

13. Why Create a custom Facebook Landing Page? - Introduce Your Page / Why it matters - Show much more company info - Extend Your Brand Visually to Facebook - Did we mention… “It’s where the people are!”

14. Why Create a custom Facebook Landing Page? - Showcase Testimonials - Inform, Educate - Add Opt-in forms - Create Call to Action - Did we mention… “It’s where the people are!”

15. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting

16. Get those “Likes”! - You have ONE first impression - Customize a Non-Fan Landing page geared to get the “Like” - Give incentives to “Like” your page - Vivid, simple imagery - Offer a Freebie (samples or coupon)

17. Get those “Likes”! - Vivid, simple imagery - Masking works - Offer a Freebie (samples or coupon) - With the “Like”, they are “opting-in” to hear from you

18. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting

19. New Custom Tabs with tools like TabSite make Opt-in forms easy to add!

20. Facebook is like e-Blast 2.0 - Harness awareness - Further educate - They give you permission to communicate further - Easy to allow them to talk about you - Viral aspect, make it compelling to share Credit: Transform Your Marketing by HubSpot Internet Marketing

21. You can’t fake “being social”! - It’s not build it and your done - Engage with Fans - Don’t give it the hard sell! - Ask open ended questions Credit: Transform Your Marketing by HubSpot Internet Marketing

22. Social: You either are, you learn to be, or go home!

23. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting

24. Most Common Mistakes - Creating a Profile account for your Business - Automating wall posts - Posting too often - Hard Sell approach

25. Wall Posting Tips - The morning paper (Post in the morning) for most industries** - Only post 2-3 times per day - Be responsive to comments - Be personal - Ask Questions - Invite dialogue - Photos & Videos get more comments!

26. Wall Posting Tips - We noted: “Post in the morning for most industries”** ** HOWEVER, this is industry specific! Know your audience! A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

27. Wall Posting Tips - Good Timing for Posting on Facebook depends on the day of the week per industry! Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday! Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

28. NEW! Post as your Fan Page - How to post as your Fan Page - Why should I post as my Fan Page? - Track your progress with Insights

29. Tips to Add Value - Connect your Blog - Offer Unique Value - Get your Vanity URL - Create photo galleries

30. Why use an App like TabSite? - Easy way to add engaging content to your Fan Page - Simple to use Content Editor , Fan / Non-Fan made Easy - Facebook iframes apps has opened up possibilities - Embed Google Maps, Opt-in forms, Surveys and more! - Try it Free! www.TabSite.com - Drag N Build coming soon!

31. Examples:

32. How Kuno Uses Facebook Twitter: #KunoFB

33. How Kuno Uses Facebook Twitter: #KunoFB

34. How Kuno Uses Facebook Twitter: #KunoFB

35. Download at: Facebook.com/kunocreative Facebook Marketing Cheat Sheet Free Download Glossary of Facebook Terms Facebook Demographics Social Media Rules of Engagement E.L.E.E. Principles & Tips How to Use T.H.A.R.G. on Facebook Twitter: #KunoFB

36. Questions & Answers Slides Posted at: Facebook.com/kunocreative Blog Tab Twitter: #KunoFB