Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

1. Become a
Social Media Super Hero
Facebook
http://www.facebook.com/socialmediasuperhero

2. About Wendy
http://www.facebook.com/socialmediasuperhero

3. About Wendy
• Business Entrepreneur
• Founder, Savvy Web Women
• International Best Selling
Author
• Educator
• Speaker
• Over 15 years IT Industry
experience
http://www.facebook.com/socialmediasuperhero

4. Is this YOU?
http://www.facebook.com/socialmediasuperhero

5. Would this appeal?
http://www.facebook.com/socialmediasuperhero

6. Social Media
http://www.facebook.com/socialmediasuperhero

7. Why Use Social Media
• 60% of Australians use Facebook
• 78% of consumers trust peer
recommendations. Only 14%
trust advertisements
• 57% of Australians have
watched online videos to help
them decide about a product
or service
http://www.facebook.com/socialmediasuperhero

8. Why Use Facebook?
• The fastest growing segment on Facebook is
55-65 year old females
• More than 1.5 million pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are shared on
Facebook…daily
• If Facebook were a country it would be the 3rd most populated
(behind China & India)
http://www.facebook.com/socialmediasuperhero

9. Highest Corporate $ Spend: Facebook
http://www.facebook.com/socialmediasuperhero

10. Customer Annual Spend
• Fan - $310
• Non-fan $150
• Fan - $205
• Non-fan $83
• Fan - $171
• Fan - $190 • Non-fan $63
• Non-fan $120
Source: Syncapse
http://www.facebook.com/socialmediasuperhero

11. Brand Usage
• Fans – 83%
• Non-fans – 58%
• Fans – 87%
• Non-fans – 47%
http://www.facebook.com/socialmediasuperhero

12. Why Use Facebook Business Pages?
• 68% of fans will recommend a product to
other people
• Customers who are also a fan on Facebook spend 150% more,
per annum, than customers who are not fans
• Each fan is worth $136.38 per year
http://www.facebook.com/socialmediasuperhero

13. Who Are Your Target Market?
You need to know WHO your
target market ARE in order
to CONNECT with them
http://www.facebook.com/socialmediasuperhero

14. Who Are Your Target Market?
My ideal client is an action taker and motivated to
get results. They are looking to genuinely connect
with their client list and offer amazing value. They understand
their business niche, point of difference or unique selling
proposition.
They are willing to invest in themselves and their business and see
the value of connecting using social media (ie: I don't have to
convince them!). They are willing to outsource the tasks they have
no time to do or lack the skill set to do.
They want expert advice on how to get in front of an audience that
wants to buy what they are selling and are ready to step up and
"own" their niche.
http://www.facebook.com/socialmediasuperhero

15. Who Are Your Target Market?
You need to know WHO your
target market ARE in order
to CONNECT with them
http://www.facebook.com/socialmediasuperhero

16. Where Are Your Target Market?
• Twitter?
• Facebook?
• YouTube?
• LinkedIn?
• Blogs?
• Forums?
http://www.facebook.com/socialmediasuperhero

17. Facebook Personal Profile - Old
http://www.facebook.com/socialmediasuperhero

18. Facebook Personal Profile - New
http://www.facebook.com/socialmediasuperhero

19. Facebook Personal Profile - New
http://www.facebook.com/socialmediasuperhero

20. Facebook Personal Profile - New
http://www.facebook.com/socialmediasuperhero

21. Facebook Personal Profile - New
http://www.facebook.com/socialmediasuperhero

22. Facebook Personal Profile - New
http://www.facebook.com/socialmediasuperhero

23. Facebook Business Page - Old
http://www.facebook.com/socialmediasuperhero

24. Facebook Business Page - New
http://www.facebook.com/socialmediasuperhero

25. Facebook Business Page - New
http://www.facebook.com/socialmediasuperhero

26. What to include…
http://www.facebook.com/socialmediasuperhero

27. What to include…
http://www.facebook.com/socialmediasuperhero

28. What to include…
http://www.facebook.com/socialmediasuperhero

29. What to include…
http://www.facebook.com/socialmediasuperhero

30. What to include…
http://www.facebook.com/socialmediasuperhero

31. What to include…
http://www.facebook.com/socialmediasuperhero

32. Use the Real Estate Facebook Gives
You!
http://www.facebook.com/socialmediasuperhero

33. You Need Images
http://www.facebook.com/socialmediasuperhero

34. You Need Images
http://www.facebook.com/socialmediasuperhero

35. You Need Images
http://www.facebook.com/socialmediasuperhero

36. What to include…
http://www.facebook.com/socialmediasuperhero

37. What to include…
http://www.facebook.com/socialmediasuperhero

38. What to include…
http://www.facebook.com/socialmediasuperhero

39. What to include…
http://www.facebook.com/socialmediasuperhero

40. What to include…
http://www.facebook.com/socialmediasuperhero

41. What to include…
http://www.facebook.com/socialmediasuperhero

42. What is Your Time Worth to Your
Business?
http://www.facebook.com/socialmediasuperhero

43. What tasks are you performing that
you should outsource?
http://www.facebook.com/socialmediasuperhero

44. Savvy Client Connect – Hero Pack
• Your Facebook Business Page:
– Custom Wall Skyscraper Banner for page wall & Set Thumbnail
– Custom Like Us / Welcome Page
– Google Analytics added to Welcome Page
– Invite Friends Tab
– Addition of Custom Tabs (in addition to Welcome Tab)
– Custom Sales Page for List Building with Email Opt In
– Embed YouTube Video
– Connect your Twitter Feed to your Page
– Clickable Buttons linked to your Website
– Google Analytics added to Every Custom Tab
– Free Page Promotion and Shout Outs
http://www.facebook.com/socialmediasuperhero

45. Savvy Client Connect – Hero Pack
• Your Facebook Personal Profile:
– Linking your “Work” Profile to your Facebook Business Page
– Optimising your “About You” information to showcase your
business
– Adding Backlinks from your profile to your chosen Website
http://www.facebook.com/socialmediasuperhero

46. Savvy Client Connect – Hero Pack
• Using Directories to Spread Your Reach:
– Basic Profile set up on key Article Directories relevant to your Niche
– Basic Profile set up on key Business Directories relevant to your
Niche
– Working with you to create your Resource Box to drive traffic back
to your Website or Blog
– Working with you to create your Articles (from your existing wealth
of knowledge and material)
– Adding your Resource Box to each Article
– Posting your Articles to key Article Directories
– Posting your Articles to key Business Directories (where available)
– Sharing your Articles on your Facebook Business Page
– 30 minute Strategy Session with Wendy Moore
http://www.facebook.com/socialmediasuperhero

47. Savvy Client Connect – Hero Pack
• Your Facebook Business Page
• Your Facebook Personal Profile
• Using Directories to Spread Your Reach
Just 497.00 Today
(then 497.00 in 30 days)
Limited Hero Packs at this Exclusive Price
http://www.facebook.com/socialmediasuperhero