Being Facebook is one webinar in the Explore Tourism learning series that focuses on Facebook and fan pages for travel and tourism businesses. This webinar is helpful for beginners, assists in a review of actual fan pages of seasoned users, and provides ideas for future Facebook marketing strategies that can boost a social media marketing plan built for Facebook and Facebook fan pages.
Learn which customer groups respond well on Facebook, Facebook strategies that will jump start your lead generation plan and the importance of strategic content to engage and maintain your fans on your business Facebook page.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
How to Grow your Business using FacebookLeslie Samuel
Are you struggling to figure out the Facebook Algorithm? Here are some actionable strategies to help you grow your business using Facebook from an interview with Dr. Anissa Holmes.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
How to Grow your Business using FacebookLeslie Samuel
Are you struggling to figure out the Facebook Algorithm? Here are some actionable strategies to help you grow your business using Facebook from an interview with Dr. Anissa Holmes.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Notes from our interactive webinar that showed you how you can use Facebook in your business to:
* Promote your business
* Talk to clients
* Spread the word about the business
* Build relationships with clients
* Find out what clients really want
* Increase sales
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Trissn Solutions is a technology strategist and innovator of cutting-edge Enterprise and e-business solutions. Headquartered in USA and have offices in UK, India, Australia, and Malaysia.
Trissn Solutions Global eApplications has successfully supported customers through a number of complex implementations using its tested delivery model in very short span of time. Our consultants are highly qualified software and management professionals with excellent academic credentials and experience in business analysis, project management, programming and technical support. Trissn Solutions has distinguished itself as a provider of exceptional technology product, strategies and solutions that help businesses adapt to the constantly changing marketplace.
In the face of rapidly changing technology and deep budget cuts, Trissn Solutions, with its multi location presence, provides a high quality, low cost alternative to traditional consulting & technology firms. Our software development teams excel in leading-edge technologies like Enterprise and Internet application development, e-commerce solutions, n-tier architecture and rapid application development environments.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
Notes from our interactive webinar that showed you how you can use Facebook in your business to:
* Promote your business
* Talk to clients
* Spread the word about the business
* Build relationships with clients
* Find out what clients really want
* Increase sales
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Trissn Solutions is a technology strategist and innovator of cutting-edge Enterprise and e-business solutions. Headquartered in USA and have offices in UK, India, Australia, and Malaysia.
Trissn Solutions Global eApplications has successfully supported customers through a number of complex implementations using its tested delivery model in very short span of time. Our consultants are highly qualified software and management professionals with excellent academic credentials and experience in business analysis, project management, programming and technical support. Trissn Solutions has distinguished itself as a provider of exceptional technology product, strategies and solutions that help businesses adapt to the constantly changing marketplace.
In the face of rapidly changing technology and deep budget cuts, Trissn Solutions, with its multi location presence, provides a high quality, low cost alternative to traditional consulting & technology firms. Our software development teams excel in leading-edge technologies like Enterprise and Internet application development, e-commerce solutions, n-tier architecture and rapid application development environments.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
Social Media for Track Owners and Promoters - Tips, ideas and information on how to make your track more visible in the social media landscape, drive young people to your track and come up higher in search results.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Start with the WHY! How to express your company's story in your marketing, branding and social media.
Positioning and marketing your business
Determine your WHY
Learn how to tell (and sell) your story
Determine what is uniquely yours to give
Social Media Nuts and Bolts
Facebook marketing and advertising
Email marketing, blogs, landing pages
Tips and Tricks
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 5
Being facebook webinar
1. How to ‘BE’ Facebook For travel and tourism businesses
2. All questions can be submitted on Twitter using the hashtag#sm4t If you are experiencing technical difficulties please let us know on twitter If we have technical difficulties please stay online until we are able to resolve the issue LETS GET STARTED!
62. Great description of company philosophy on Info page Appealing use of “photo of the day” Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game Creates customer community on Meet Others page
63.
64. Fabulous branding on welcome page, also making clear the incentives for liking the page Creative use of Photos tab Excellent responsiveness to each individual commenter Shares good content for moms/people raising families
65.
66. Good use of quotes, links and personal stories in posts Keeps it personal through photo uploads and allowing employees to reveal their identities “Snappy Hour” is a great way to increase conversation, involvement and answer social media marketing questions Welcome tab has a good video and integration with other social media platforms
67.
68. Good use of incentives to like the page for Facebook exclusive promotions Variety in posts (blogs, pictures, trivia, links) Nice presentation of video and virtual staging on Welcome tab Smart balance of content on YouTube tab – informational and inspirational
69.
70. Excellent use of apps for displaying menu, reviews and reservations Strong call to action for joining mailing list Good use of videos Engagement on wall is personable and consistent
76. Complete our online survey to get more facebook resources www.kaywalten.com @kaywalten sales@kaywalten.com
Editor's Notes
Hi everyone this is Kay Walten coming live from Playa del Carmen Mexico, one of the hottest tourism destinations in the world. I want to thank you in advance for the time you are taking out of your day to be with us. We are going to be talking about Facebook, this is not a how-to do facebook, this is about being social, being facebook. The step by step can be easily learned, but being facebook take a bit of listening, engaging and style
Thank you for joining us! We are excited to be holding the first webinar online for social media
There are over 800 million people on facebook. To give you an idea of how many 800,000 is, if Fb was a country it would be #3 in the world, only exceeded by China and India. 1 in every 12 people on Earth is on Facebook More than 50% of our active users log on to Facebook in any given dayWe all KNOW Fb is big but as we go about our day to day lives running our small businesses, taking kids to school, we just do stop to realize HOW big fb really is.
40% of ALL internet use is on facebook. So all the time spent online at the office, at home, on mobile, 40% percent of their time is on facebook.
North America is one third of the big facebook cookie. 71.2 % of all USA internet users are on Facebook
So looking at the visits to social media networks, which include message boards, forums, trip advisor, youtube, twitter, google +, blogging these people are spending the bulk of their visits and time on fb.
If you are on facebook you probably are a fan of some fan pages. Facebook pages, commonly referred to as FAN pages are for businesses, large and small for B2C marketing. B2C is business to consumer or customer marketing. This is a great opportunity to interact with consumers, customers, clients.
AND Tourism is a business to consumera B2C industry. The other 20% of tourism business is directed to business travel, conventions, medical travel.
So we know our tourism customers are here on facebook in large numbers, and so we need to look at how to BE facebook as a marketing strategy.
This marketing strategy will have you engaging with your guests when they are not in your hotel. on your tour or in mexico….
.BUT LET ME WARN YOU….
If you don’t want to talk to your guests, enjoy their compliments, listen to their stories, input and……. address their complaints then no need to go further.
Clients, customers, tourists, are different from us and we need to understand them.…so when the time is right we can sell them what they want or needusing other marketing strategies such as your website, blog, toll free number, email.
Facebook fanpage insights will give you some great stats to determine where your clients are from and how they found you.
How often do your clients engage with you…how often do they click through on the information you are giving them what makes them excited.You can see the information on insights, See who you are turning on with the information, the content you are providing them with.
Did they buy or book on your facebook page? Or did they click through to your payment page that is on another online piece of real estate such as your website, blog, online store
Are they going to your blog or website?Facebook can give you insights as when they read,What they readAnd if they are clicking through to your articles, news and promotions
A fan page is not your profile page. Facebook gives you an opportunity to build a business “fan” page.
Fan pages have more application options that will benefit your businessWe love to think that our customers are our friends but for technical reasons (and these are very good reasons) you want to have a fanpage! Fans may not even be a purchasing customer today but they are the people out there working for you for free, endorsing what you do.Fans are your cheerleaders. Fans you can almost consider like part of your company.Fans want you to succeed.Fans want to feel apart of your actionFans want to feel specialYou can feature a fan of the month.Ask your fans to share your content.Ask fans to contribute content.
Customers need to find youso if your business name is Kay Walten Group it was not available and so we needed to think of a name that was descriptive and was easy for people to find, so we came up with Kay Walten Consulting. Therefore think about the best name for your page.And Choose your name wisely because you can’t change it!
Once you create a fan page. You can go to facebook.com/username/ and request a custom name. Otherwise you will have a long url which is hard to give out to people!
Google crawlsfacebook profiles, so you want keywords in your profile. Whats a key word, it is words you type into a search box. So if you are looking for a place to stay you may search for hotels in mexico. The search engines will give results based on those “key words” in their page, and in this case the results could show your facebook profile if you have the key words in your description.
Who are you, where are you located, what do you do, how do you do it, when are you doing it (tour times, hotel hours, customer service hours etc)
Just having a fan page is not necessarily a reason for someone to click like.
The Landing page is what people first hit when they go to your facebook page, if they are not a FAN already.
Local news and local tips not in the tour books
Not telling you why they should like you! A first timer on Nikki Beach may not know why to like them, or really what they are about. They just jump right into a survey.
Brands, video, twitter stream, call to like reason to like them. For Pepsico you can see headlines of their latest new, promotions and links over to their blogs.
Would you sell a tour or a hotel room and then stop talking to customer.?.The marketing process does not stop at the like or the one sale, it is an ongoing process. Once you have them, you need to keep them AND the conversation going.
Ask questions of your fans.What do they like to do on vacation?What would they recommend to other peopleAsk them to share their experiences.Ask them for their biggest challenge.Even what their favorite drink is at happy hour.
Tell your fans about events, parties, upcoming fun things to do, a fab tour, cultural events, the weather, the beach. And hey no events happening to talk about, well it is your opportunity to through an online party!
Enagement can be found through visual, auditory and written word…test it out to see what your fans react to the best. Photos generate one of the highest levels of engagement.
Content does not always have to come from you…your fans also want to share. Fans want to be part of the action, they a want to be your friend, especially if you are in travel & tourism people want to feel like they are there, their vacation experience continues as they interact with you.You can have photo or video contests as well.
Don’t let them see you quick books reports or determine where your business headed, let them give you some ideas or input as to what they would like..ie citrus smelling shampoo or mint, muffins for the new breakfast or fresh fruit. This gets them invloved and lets them think they influence…albeit in small ways but still it makes them feel important.Its like having your own little focus group of people to bounce ideas off of.
Facebook is about fun. Since most of us are in travel and tourism making it fun should be the easy part.
So make it worth their while ….while driving them from a fan to a paying customer
Don’t create all of this and not utilize it. Make the decision to use this as a marketing tool and be consistant. Check every day, post 2 or three times a week, comment and react when asked a question.
Like your BFF, make each fan feel special. Don’t just push info at your fans and then drop off for the day, address people by their names in replies, notice if someone is engaging more than others, treat all your fans well and make them feel that being your fan is worth while Make a fan special, don’t broadcast all yoru specials all the time on all your online real estate. Save one special for a fan special…and tell them it is only for fans. Free for the week from ah cacoa or a dessert each night delivered to their room or an upgrade on the tour when they book it. But don’t offer that to anyone else.
You will learn what isuseful to your fans over time…take the time to listen to what they are saying.
Don’t bust your gut adding apps and other things to do your fan page once you open it….if you do your profile, landing page and secure your urlthen over time you can build other apps into the mix and create a great fan page that is useful, and engaging
Market research lets you understand your customers better, and facebook is a great place to get these insights. County, age, habits, where they are commenting, where they are clicking, and compare this to your other online realestate. Are older customers going to your webpage, are younger ones engaging on facebook, who is watching you on twitter…all of the stats you can collect gives you a better understanding of who your customer is…when you know who they are you can build more targeted marketing campaings and have a more successful ROE or ROI
Will review the 5 social media examiner winners one slide will have the fanpage and the next slide will have the key points
Great description of company philosophy on Info pageAppealing use of “photo of the day”Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive gameCreates customer community on Meet Others page
Easy lunch boxes kitchen & cookingFabulous branding on welcome page, also making clear the incentives for liking the pageCreative use of Photos tabExcellent responsiveness to each individual commenterShares good content for moms/people raising families
Snap Retail is a marketing firm for retailtersGood use of quotes, links and personal stories in postsKeeps it personal through photo uploads and allowing employees to reveal their identities“Snappy Hour” is a great way to increase conversation, involvement and answer social media marketing questionsWelcome tab has a good video and integration with other social media platforms
Obeo is a photography service Good use of incentives to like the page for Facebook exclusive promotionsVariety in posts (blogs, pictures, trivia, links)Nice presentation of video and virtual staging on Welcome tabSmart balance of content on YouTube tab – informational and inspirational
RestaurantExcellent use of apps for displaying menu, reviews and reservationsStrong call to action for joining mailing listGood use of videosEngagement on wall is personable and consistent
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