The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
There’s no doubt about it, the Home Furnishings, Interior Design, and Textile industries are all visual in nature. Your clients and customers want to see beautiful photography, captivating videos, and interesting captions. Because of this, visual Social Media can be an extremely effective marketing tool. We’re already seeing social networks that feature images and videos increasing in popularity. But before you flood Facebook, Pinterest, and Instagram with your content, make sure it’s of a certain quality. Paying a professional might seem unnecessary, but you can rest assured knowing you’re giving the best possible photos and videos to your audience.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
There’s no doubt about it, the Home Furnishings, Interior Design, and Textile industries are all visual in nature. Your clients and customers want to see beautiful photography, captivating videos, and interesting captions. Because of this, visual Social Media can be an extremely effective marketing tool. We’re already seeing social networks that feature images and videos increasing in popularity. But before you flood Facebook, Pinterest, and Instagram with your content, make sure it’s of a certain quality. Paying a professional might seem unnecessary, but you can rest assured knowing you’re giving the best possible photos and videos to your audience.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
3. Food is Social
49% of surveyed consumers find
out about food through social media
Column Five Media
4. Tech is Social
90% of technology companies
focus on strengthening relationships
with customers by increasing
engagement online
PwC US Survey
5. Arts & Culture is Social
82% of arts and cultural
organizations use
social media to engage
with their audience
Digital Technology’s Impact on the Arts; Pew
Survey
6. Retail is Social
78% of consumers say that the
posts made by companies on
social media influence their
purchases.
Forbes
10. ‘s ROI just for sending out a tweet
might look something like this:
1.5m
followers
11. ‘s ROI just for sending out a tweet
might look something like this:
1.5m
followers
50k
followers who see the tweet
12. ‘s ROI just for sending out a tweet
might look something like this:
1.5m
followers
50k
followers who see the tweet
500
followers who click on the link
13. ‘s ROI just for sending out a tweet
might look something like this:
1.5m
followers
50k
followers who see the tweet
500
followers who click on the link
50
purchasers based on the Tweet
14. ‘s ROI just for sending out a tweet
might look something like this:
1.5m
followers
50k
followers who see the tweet
500
followers who click on the link
50
purchasers based on the Tweet
$25,000
in sales: 50 purchases x $500
15. In about one year, generated
in sales from
alone.
16. ‘s IdeaStorm is an online community
that allows users to submit ideas for
new products or improvements
to existing ones.
30% drop in negative sentiment!
18. • ‘Y’ Generation = Digital Natives
• Age Limit : 20 – 30
• >40% of human race
• Spends >16 hours/week online
• 96% joined social network
It’s for Y Generation
And they don't care
about your ads.
They care about
what their friends
think.
19. Experience is Social
• Time spent on social
networks is growing at 3x
the overall internet rate
• Visiting social sites is now
the most popular online
activity
…. Ahead of personal
email & Porn!
• Ignoring social media in
2015 is like ignoring
Google in 1999
Fig. Growth of Social Media
25. Plan
• Start with the core
• Being clear on your objectives is first and foremost
• Frame your business social media strategy
• Establish business goals
• Write down business goal
• Translate goals into measurable objectives
36. Three Pillars of Social Community
Community on
Your Site
Official Social
Media
Channel
Conversation
About Your
Brand
Blogs
Profiles
Learning
Group
Facebook
LinkedIn
Twitter
YouTube
MicroBlogs
Forums
Blogs
News
Social SSOBecome a Fan
ShareEmbed
37. How to make your business social
media strategy happen ?
• Listen
• Deliver value first
• Engage
• Allocate appropriate resources
38. Listen
• Listen to your audience
• Who they are?
• Competition
• Customers
• Retailers
• Y generation
• What they want?
• Where do they get information?
• How do they make decisions?
40. To deliver value
• Be the source of relevant information
• Put your name and face to your business
• Allow customers to associate with your brand
on a personal level
• Produce Content that People Want to Share
What people care about is
•How your information will benefit
them
•How they can make more
money
•How they can save more time
•……And change their lives
41. Engage
• Ask questions
• Request action
• Organize contests to motivate
• Give a reason to make an effort
• Never spam, be honest and maintain consistency
42. Allocate appropriate resources
• Tools are free
• But Social media isn’t
• Someone has to own it, monitor it, track it,
analyze it...
• Put the right people in charge
43. Use social media for business
• Branding
• Research
• Customer retention
• E-Commerce
• Lead generation
44. Inside look into Social Medias
• Facebook
• Twitter
• Linked In
• You tube
• Blog
• Google+
• Pinterest
• Instagram
46. started it’s journey in 2004
• Now it is serving as a media that connects-
936M active users DAILY!
• It is a great business tool since,
– helps to achieve business
objectives better
–The strengths of are beneficial for
many companies
http://newsroom.fb.com/company-info/
http://www.slideshare.net/messierjf/business-and-social-media-tools-facebook
47. Business Objectives Being Achieved
1. Branding
– To promote new Toyota Sienna SE
the company did something new, fun
and engaging
– Resulted in 182,500 shares
2. Customer Retention
– Virgin uses Facebook to connect
with the customers
– Because they believe that happy
customers mean returning
customers
http://www.slideshare.net/messierjf/business-and-social-media-tools-facebook
48. Strengths of Facebook as a Business
Tool
1. Popularity:
Facebook is POPULAR!
If Facebook were a country, it would be the 3rd most
populated country of the world!
Over 1.5B businesses with active Facebook pages
30B pieces of contents shared each month
42% of marketers report that Facebook is important to
their business
http://www.slideshare.net/messierjf/business-and-social-media-tools-facebook
49. Target people by demographics,
geography, and/or interests
Pay only for clicks (pay-per-click,
PPC)
High volume, low cost
Drive to Facebook business page
or website
2. Advertising:
Strengths of Facebook as a Business
Tool
http://www.slideshare.net/messierjf/business-and-social-media-tools-facebook
50. 3. An Efficient B2C Tool:
Strengths of Facebook as a Business
Tool
51% of consumers are more
likely to buy a product after
becoming a fan on Facebook
25% of customers connect
with brands on Facebook to
receive discount
56% of the fans are more
likely to recommend a brand to a
friendhttp://www.slideshare.net/messierjf/business-and-social-media-tools-facebook
51. Examples of Successful Business
Promotions
During London 2012 Summer
Olympics Nike featured average
athletes instead of high profile
athletes
• Nike gained 166,718 Facebook
fans during the London
Olympics
To promote Nice and Easy color
blend foam Clairol gave away
100,000 samples to lucky FB users
• Clairol’s number of fans grew
by 944 percent
http://socialmediastrategiessummit.com/blog/top-10-companies-with-successful-social-media-marketing-campaigns-on-facebook/
53. Some Unsuccessful Business
Promotions
Netflix announced its decision
to raise rates and change its
service on its FB wall
• Enraged customers took to
the digital airwaves
• The company posted a
cheerful comment thanking
its fans for their feedback
• That same day, its fans
fired back leaving over
11,000 comments
http://www.imediaconnection.com/content/30897.asp#singleview
54. Some Unsuccessful Business
Promotions
Tiger Airways hid an entire
negative comment from it’s
FB page wall
• The community was
outraged
• Massive fallout incurred
• The page had to be
locked as a result
http://sproutsocial.com/insights/how-big-businesses-fail-on-facebook/
55. Strategies for Successful Business
Activities
• Don’t plan too far ahead
• Play by the numbers
• Be a community advocate
• Make engagement the goal
• Relax & interact like a real person
• Reward your fans
https://www.youtube.com/watch?v=STpjpamPQaU
56. Strategies for Successful Business
Activities
• Run your posts through the BFF checker
• Don’t be a big brother
• Don’t coddle the complainers
• Let your fans shine
• Use your community to learn
• Use Facebook analytics
https://www.youtube.com/watch?v=STpjpamPQaU
58. There are 100M daily
active Twitter users
500 million
Tweets are sent
per day
http://www.slideshare.net/morefollow/twitter-marketingsecrets
59. 34% of marketers use twitter to generate leads
72% of follower are more likely to make a future
purchase
86% of users are more likely to visit after it has been
recommended by a friend
30% lift in recommendations of an SMB after
following them on Twitter
Twitter- A Business Tool
http://www.slideshare.net/morefollow/twitter-marketingsecrets
60. Business Opportunities Offered by
Twitter
Customer Relationship
Product Promotion & Sales
http://www.slideshare.net/socialogilvy/twitter-for-business-6-ways-brands-use-twitter
To promote their products and services
and drive sales-
brands like CVS, Lands End, Jose
Cuero, and more, are working with
TwitterMoms
In response to customer
conversations-
@comcasters was started in April
2008
61. Crisis Management
Business Opportunities Offered by
Twitter
http://www.slideshare.net/socialogilvy/twitter-for-business-6-ways-brands-use-twitter
Event Activation#fiestamovement was created to-
publish challenges
get updates from drivers
engage conversation around the
Fiesta Movement
JetBlue established a twitter
page to-
prevent any reputation and
sales crises
65. Twitter Events that Deteriorated
Company’s Image
http://www.businessinsider.com/13-epic-twitter-fails-by-big-
brands-2012-2?op=1
66. Strategies for Successful Twitter
Promotions
Optimize your Twitter bio
Find out who the influencers and experts are in your
target area(s) and interact with them on a regular
basis
Tweet regularly
Track mentions-- and respond if appropriate
Retweet
Follow trends/hashtags
http://www.cio.com/article/2380667/twitter/14-ways-to-use-
twitter-to-market-your-business.html
67. Strategies for Successful Twitter
Promotions
Offer discounts or special deals to Twitter followers
Use images and videos
Use promoted tweets
Make sure Twitter is integrated with your other
marketing efforts
Use Twitter analytics
http://www.cio.com/article/2380667/twitter/14-ways-to-use-
twitter-to-market-your-business.html
73. You really should
• Always have a reason
to be on it and using it
• Complete your own
profile
• Write the best
summary
• Enhance
recommendation
• Provide links
• Locate your target
market
• Use Advanced Search
• Look at your
marketing objectives
• Identify people to
connect with
• Remember, quality is
better than quantity
74. • LinkedIn allows up to 50 skills listed
• Cut down your skills and endorsements to 3-5
• Be an expert not a generalist
Skills and Endorsement
85. Report analysis
Target Group
Analysis the Comments
Re-structure new contents
Reflect customers’ expectation
Product/Service penetration analysis
86. Branding
• Failed in America’s got talent
• 6.5 million subscribers
• 1 billion views
Crystallize – 120 Million
views
• 1 million singles sold
Worldwide by August of
2014
87.
88. GOOGLE+
• Nearly 50% of companies rate Google+ as
important to their business.
• Just last year, 15% of marketers acquired a
customer from this social channel.
89. GOOGLE+
“[Google+] is about transforming your
relationship with Google. The number of people
going to Google on a daily basis rivals virtually
all other properties out there. If we can make
that experience more social, interesting and
personalized, that’s something we want to do
no matter who else is engaged in the same
space.”
- Bradley Horowitz, Google’s VP of
Product
90. We’re under the impression that
Google+
is Google’s answer to Facebook...
But that’s not the case...
91. Google+ vs. Facebook
The “YOU” Network The “CONNECT” Network
1) The need to belong/connect
with friends they already have
(users don’t want to be connected to new
people)
2) Focus: Self-Presentation
1) Connects others to NEW people
who share similar interests
2) Focus: Learning & Exploring
92. Google+ is different...
• Platform Structure
• Not a separate platform/destination
• Not “broadcast-heavy”
• SEO-optimized
95. DO’S
• Claim authorship with rel=publisher tag
• Make your posts stand out
• Actively grow your audience
96. DO’S
• Put a +1 button on your site
• Create a community
• Ask for reviews
• Follow other businesses
97. DON’TS
• Forget to claim your business page
• Neglect your profile
• Wait for customers to come to you
• Forget about 'Circles‘
98. DON’TS
• Spam users or communities
• Confuse Google+ with other networks
• Confuse Google+ with other Google pages
• Make Google+ your social media bread and
butter
99. Dr. Isaac Porter
• GOAL: Build his personal brand
• STRATEGY: Use Google+ as his business and brand
development headquarters
• METHOD: Use Google+ features that help to enhance
each part of his business
• Uses Google+ Communities to discuss challenges
and new procedures with other eye doctors and learn
about health care changes and marketing
• Uses Authorship + Business/Local to link his face with
his business results on a Google Search
• Uses Hangouts to make informational videos,
interview patients and talk to other experts across the
U.S.
100.
101. BELIEVE IT OR NOT, PEOPLE
WANT TO HEAR FROM YOU (AS
LONG AS YOU PROVIDE VALUE)
102. Proof in Number
B2B companies that
blog get 67% more
leads/month than
those that don’t.
B2C companies that
blog get 88% more
leads/month than
those that don’t.
Companies that blog have
55% more website
visitors.
103. Why write a business blog (Big
FIVE)
1. Drive site traffic through organic search (SEO).
2. Improve visibility on social media.
3. Convert traffic into leads.
4. Establish your business as an industry thought
leader.
5. Drive long-term results.
104. Case Study -- River Pools and Spas
• Fiberglass Pool Prices: How
Much is My Pool Really Going to
Cost?
• Marcus Sheridan first wrote
the blog post in 2009
• received 20,359 page views
and 84 inbound links, the
highest numbers for both
categories in River Pools'
blogging history.
• The post is STILL bringing in
leads and sales
.
• To date, that 1 post has brought
in near $3.0 MILLION in sales.
…That's just one single post
105. Case Study --outcome
• Increased Organic Traffic
• Increased organic traffic 120% in three months,
reduced PPC spending 50% compared to 2009.
• Expanded blog readership to over 6,400 visitors
and 260 subscribers.
107. 4 Keys to a Successful Business
Blog
1. Content
1. Educate
2. Engage
3. Entertain
4. Enrich
2. Outreach
3. Design
4. Action
108. Benefits of blogging
• Powerful tool for marketing and promotion.
• Improve Search Engine Rankings.
• Strong tool for networking.
• Knowledge base for new employees.
• Recruiting tool for your company.
109. A Successful Blog Strategy
1. Establish Blog Goals
2. Research Your Audience
3. Tell, don’t sell.
4. Post frequently & Consistently
5. Convey your personality.
6. Title and Body Optimizations
110. A Successful Blog Strategy
7. Solicit interaction
8. Don’t just blog ,Promote your content.
9. Measure and Fine-Tune Your Strategy for
Greater ROI.
10. Think of a marathon instead of a sprint
112. FACTS
70 million+
total users
40 million
monthly
active
users
80%
female
users
Over 5
million
pins/day
56% from
26-44
years
http://qcmny.com/socialmedia/pinterest-usage-statistics-
infographic/
115. Set Up Business
Account
Complete account
profile
Verify business
Website
Set Up Boards
Find & Pin Great
Content
Getting Started
http://www.postplanner.com/how-to-use-pinterest-for-business-
beginner-guide/
116. SPREAD THE WORD!!!
Once Pinterest is ready
to go & consistent, it is
time to tell people
about business on
Pinterest.
http://www.postplanner.com/how-to-use-pinterest-for-
business-beginner-guide/
118. Getting Started Recap
Pin great
images
Know target
market
Share quality
content
Follow pinners who have
similar interests & share, Like,
or comment on their pins
Promote Pinterest
account on business
website or blog
Check analytics frequently
to see who’s sharing brand
content
http://www.slideshare.net/postplanner/how-to-use-pinterest-for-business-a-
getting-started-guide-for-beginners
121. DOING IT RIGHT………. SONY
Over 2500 Followers
800% increase in
traffic
10 times more click
than Pin It
Over 4 billion
impressions
Highlights
https://business.pinterest.com/en/success-
stories/sony
http://www.socialmediaexaminer.com/pintere
st-case-study-sony/
142. Bear in mind
• Equation isn’t big moves on the chess board, it
little moves made everyday that eventually add
up to a major shift.
-
JayBaer
143. Few last tips
• Stay honest & transparent
• Be interesting
• Learn by doing
• Get personal account
• Have a lots of listening
• Spread the Love
• Be connected with your audience
• Engage in conversation
• Make Yourself available
• Provide links on website
• Cross link content
• Encourage participation