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SOCIAL MEDIA OVERVIEW
PHILLY AD CLUB
MAY 28, 2015
www.BadRhinoInc.com
www.BadRhinoRumblings.com
WHO IS BAD RHINO?
• Bad Rhino Started in 2010 was founded in 2011
• Office in Wayne, PA
• Team of 15 Social Media Marketers
• Clients locally and nationally
• Complete Social Media Management, Consulting &
training
• Website: www.BadRhinoInc.com
• Blog: www.BadRhinoRumblings.com
www.BadRhinoInc.com/Clients
BAD RHINO CLIENTS
OUR PROCESS
SUCCESSFUL APPROACH
TO SOCIAL MEDIA
1. Enhance Branding & Local Awareness (Storytelling)
2. Protect and Manage Reputation (Customer Service)
3. Enhance Public Relations
4. Builds a Targeted and Loyal Community (Education)
5. Enhance Customer Service – 24/7 Constant Monitoring
6. Facilitate Customer Research
7. Drives Traffic/Sales
SOCIAL MEDIA IS HOW YOU
CONNECT THE MARKETING DOTS
2015
CURRENT AND FUTURE TRENDS
IN SOCIAL MEDIA
• It's necessary to have a designated Social ad budget
• Pay attention to the small things like Facebook
algorithm changes, Twitter redesigns, etc.
• Mobile and video is a huge focus in 2015
• Native videos on Facebook.
• Customized images on Pinterest, Instagram, etc.
Quick Branded Messages
• The Most important trend… Understanding how to
measure and define your Social Traffic and how it
converts on your website.
DO’S AND DON’TS
IN SOCIAL MEDIA
DO DON’T
Whole A$$ it Half A$$ it
Goals- Email opt-ins, Sales,
Website Traffic
“Just have a Presence”
Social Media Strategy Use your Direct Mail Strategy and
modify it for Social
Execute ONLY have a Social Media
“Philosophy” or a Strategy
Make sure your Website
Converts
Ignore Analytics (Web and Social)
QUICK CASE STUDY BLIND
SQUIRREL POKER APPAREL
BLIND SQUIRREL CASE STUDY
• Relaunch of the Brand… went from 300 Likes to
over 16,000 targeted Likes in less than a year
Simply giving the Audience what they wanted
“We’ve seen traffic go up, so it’s been a very
good relationship. The owner of the company is
very happy with their performance to date. Our
sales have certainly spiked. In the last two
months, we have exceeded our sales for all of
2014”- Blind Squirrel
LAST THOUGHTS ON
SOCIAL MEDIA
In 10 minutes… that is the highlight show
Three Takeaways that you need to know
1. Social Media is constantly changing and evolving… its
hard to keep up for businesses
2. Its not an overnight “silver bullet” or a “set it and forget
it” type of Marketing.
3. You need to use paid strategies, it’s a pay to play game
across the board… Organic doesn’t work on Social…
This is a good thing too.
QUESTIONS?
For a Copy of this presentation Email Marty at:
Marty@BadRhinoInc.com
610-329-9759
http://badrhinoinc.com
http://badrhinorumblings.com
THANK YOU!

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Bad Rhino Philly Ad Club Social Media Presentation

  • 1. SOCIAL MEDIA OVERVIEW PHILLY AD CLUB MAY 28, 2015 www.BadRhinoInc.com www.BadRhinoRumblings.com
  • 2. WHO IS BAD RHINO? • Bad Rhino Started in 2010 was founded in 2011 • Office in Wayne, PA • Team of 15 Social Media Marketers • Clients locally and nationally • Complete Social Media Management, Consulting & training • Website: www.BadRhinoInc.com • Blog: www.BadRhinoRumblings.com
  • 5. SUCCESSFUL APPROACH TO SOCIAL MEDIA 1. Enhance Branding & Local Awareness (Storytelling) 2. Protect and Manage Reputation (Customer Service) 3. Enhance Public Relations 4. Builds a Targeted and Loyal Community (Education) 5. Enhance Customer Service – 24/7 Constant Monitoring 6. Facilitate Customer Research 7. Drives Traffic/Sales
  • 6. SOCIAL MEDIA IS HOW YOU CONNECT THE MARKETING DOTS 2015
  • 7. CURRENT AND FUTURE TRENDS IN SOCIAL MEDIA • It's necessary to have a designated Social ad budget • Pay attention to the small things like Facebook algorithm changes, Twitter redesigns, etc. • Mobile and video is a huge focus in 2015 • Native videos on Facebook. • Customized images on Pinterest, Instagram, etc. Quick Branded Messages • The Most important trend… Understanding how to measure and define your Social Traffic and how it converts on your website.
  • 8. DO’S AND DON’TS IN SOCIAL MEDIA DO DON’T Whole A$$ it Half A$$ it Goals- Email opt-ins, Sales, Website Traffic “Just have a Presence” Social Media Strategy Use your Direct Mail Strategy and modify it for Social Execute ONLY have a Social Media “Philosophy” or a Strategy Make sure your Website Converts Ignore Analytics (Web and Social)
  • 9. QUICK CASE STUDY BLIND SQUIRREL POKER APPAREL
  • 10. BLIND SQUIRREL CASE STUDY • Relaunch of the Brand… went from 300 Likes to over 16,000 targeted Likes in less than a year Simply giving the Audience what they wanted “We’ve seen traffic go up, so it’s been a very good relationship. The owner of the company is very happy with their performance to date. Our sales have certainly spiked. In the last two months, we have exceeded our sales for all of 2014”- Blind Squirrel
  • 11. LAST THOUGHTS ON SOCIAL MEDIA In 10 minutes… that is the highlight show Three Takeaways that you need to know 1. Social Media is constantly changing and evolving… its hard to keep up for businesses 2. Its not an overnight “silver bullet” or a “set it and forget it” type of Marketing. 3. You need to use paid strategies, it’s a pay to play game across the board… Organic doesn’t work on Social… This is a good thing too.
  • 12. QUESTIONS? For a Copy of this presentation Email Marty at: Marty@BadRhinoInc.com 610-329-9759 http://badrhinoinc.com http://badrhinorumblings.com THANK YOU!