In this advanced Facebook class we look at management tips of the pros, measurement and understanding Facebook insights and growth including campaigns, sure fire post engagement and advertising on Facebook
A wine blogger grew three businesses - NectarMedia, Nectar Tasting Room, and Spokane Wine Magazine - from unknown in 2009 to being highly ranked and generating close to 20,000 page views per month by focusing on engagement over social media platforms like Facebook, Twitter, and YouTube. The document provides tips on using Facebook effectively, including posting 2-5 times daily, measuring engagement through various analytics, and using ads and campaigns to further grow a business's fan base. Key aspects are managing social media through tools like Hootsuite, measuring performance, and targeting ads.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document discusses optimizing social success through social networking. It is authored by the founder of Social Networking Girls, who has over 500 clients nationwide and has successfully launched over 500 social media campaigns. The document provides advice on building a solid social media foundation by determining the best sites, listening before engaging, and preparing a strategy. It also outlines basics like understanding your audience and brands, as well as tips for generating content, conversations, and buzz to drive conversions and sales through social media. An example social media strategy is provided for a high-end day spa targeting professionals, stay at home mothers, and celebrities.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
A wine blogger grew three businesses - NectarMedia, Nectar Tasting Room, and Spokane Wine Magazine - from unknown in 2009 to being highly ranked and generating close to 20,000 page views per month by focusing on engagement over social media platforms like Facebook, Twitter, and YouTube. The document provides tips on using Facebook effectively, including posting 2-5 times daily, measuring engagement through various analytics, and using ads and campaigns to further grow a business's fan base. Key aspects are managing social media through tools like Hootsuite, measuring performance, and targeting ads.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document discusses optimizing social success through social networking. It is authored by the founder of Social Networking Girls, who has over 500 clients nationwide and has successfully launched over 500 social media campaigns. The document provides advice on building a solid social media foundation by determining the best sites, listening before engaging, and preparing a strategy. It also outlines basics like understanding your audience and brands, as well as tips for generating content, conversations, and buzz to drive conversions and sales through social media. An example social media strategy is provided for a high-end day spa targeting professionals, stay at home mothers, and celebrities.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
Growing Instagram Results Through Partnerships, Liz Kennedy, Social Fresh Con...Social Fresh Conference
This document outlines FreshDirect's strategy for growing their Instagram presence through partnerships. It discusses finding partners who will delight followers, taking risks by partnering with influencers outside their category, evolving partnerships over time through different content types and multi-day/multi-partner campaigns, and defining success through unique content, cadence, reach and tying campaigns into broader brand priorities while documenting results. The strategy is centered around their "Fab 4" pillars of partnering, delighting followers, disrupting expectations, and continually evolving their approach.
This document summarizes strategies for using social media effectively to promote a campground business. It discusses which platforms are most popular and provides tips on developing a social media strategy, engaging audiences, writing posts, using visuals, running contests, and promoting content on Facebook and Instagram. Specific recommendations include spending 80% of posts engaging audiences rather than promoting, using questions, polls and fill-in-the-blank posts to generate discussion, sharing behind-the-scenes photos, and focusing content on being visual, positive, natural, topical and timely.
EMS 2020 - Social Media Marketing: Understanding the Landscape, Benefits and ...Saffire
Cassie Dispenza presented on understanding the social media landscape and its benefits and challenges for marketing. She discussed how Facebook priorities have shifted to favor content from friends over brands, and recommended sharing fan content, using video and live video, and creating Facebook events to promote activities. She also provided tips on running effective Facebook ads and contests to engage audiences and drive actions like ticket sales.
Managing Your Social Media Marketing ExpectationsDiarmuid Latimer
This document provides guidance on setting realistic expectations for social media marketing. It emphasizes that social media marketing is a marathon, not a sprint, and requires a consistent long-term content strategy. Unrealistic goals like millions of followers in a few months will not be achieved. The purpose of social media marketing is to engage with current and potential customers to build loyalty over time, not immediately generate sales. Understanding industry benchmarks and the scope of an agency's work is important for setting achievable goals. Communication between clients and agencies is also essential for campaign success.
The document outlines tips from a Facebook advanced workshop presented by Kate Volman and Jenn Schnipper of MarketingDivaz.com. It includes strategies for creating an engaging Facebook presence, attracting more fans, selling to fans, building an online community, using custom apps and Facebook ads, running contests and promotions, and creating engaging posts to increase fan interactions. Key metrics on Facebook user demographics and behaviors are also presented.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
The document discusses various social media tools for expanding a brand and selling tickets, including Facebook, Foursquare, Twitter, and Google+. It provides tips for using each platform like allowing ticket buyers to share purchases on Facebook to influence friends, creating branded content and tabs on Facebook pages, checking into venues on Foursquare to reward users and leave tips, composing concise tweets that inspire sharing, and utilizing business tools on Google+. The document also addresses responding to negative feedback by being quick, honest, open, and nice.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document provides tips and best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram for business purposes. It discusses the importance of management, measurement, and growth strategies. For Facebook specifically, it recommends posting 2-5 times per day with engaging content like photos and questions. It also reviews how to set up and target Facebook ads.
Growing Instagram Results Through Partnerships, Liz Kennedy, Social Fresh Con...Social Fresh Conference
This document outlines FreshDirect's strategy for growing their Instagram presence through partnerships. It discusses finding partners who will delight followers, taking risks by partnering with influencers outside their category, evolving partnerships over time through different content types and multi-day/multi-partner campaigns, and defining success through unique content, cadence, reach and tying campaigns into broader brand priorities while documenting results. The strategy is centered around their "Fab 4" pillars of partnering, delighting followers, disrupting expectations, and continually evolving their approach.
This document summarizes strategies for using social media effectively to promote a campground business. It discusses which platforms are most popular and provides tips on developing a social media strategy, engaging audiences, writing posts, using visuals, running contests, and promoting content on Facebook and Instagram. Specific recommendations include spending 80% of posts engaging audiences rather than promoting, using questions, polls and fill-in-the-blank posts to generate discussion, sharing behind-the-scenes photos, and focusing content on being visual, positive, natural, topical and timely.
EMS 2020 - Social Media Marketing: Understanding the Landscape, Benefits and ...Saffire
Cassie Dispenza presented on understanding the social media landscape and its benefits and challenges for marketing. She discussed how Facebook priorities have shifted to favor content from friends over brands, and recommended sharing fan content, using video and live video, and creating Facebook events to promote activities. She also provided tips on running effective Facebook ads and contests to engage audiences and drive actions like ticket sales.
Managing Your Social Media Marketing ExpectationsDiarmuid Latimer
This document provides guidance on setting realistic expectations for social media marketing. It emphasizes that social media marketing is a marathon, not a sprint, and requires a consistent long-term content strategy. Unrealistic goals like millions of followers in a few months will not be achieved. The purpose of social media marketing is to engage with current and potential customers to build loyalty over time, not immediately generate sales. Understanding industry benchmarks and the scope of an agency's work is important for setting achievable goals. Communication between clients and agencies is also essential for campaign success.
The document outlines tips from a Facebook advanced workshop presented by Kate Volman and Jenn Schnipper of MarketingDivaz.com. It includes strategies for creating an engaging Facebook presence, attracting more fans, selling to fans, building an online community, using custom apps and Facebook ads, running contests and promotions, and creating engaging posts to increase fan interactions. Key metrics on Facebook user demographics and behaviors are also presented.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
The document discusses various social media tools for expanding a brand and selling tickets, including Facebook, Foursquare, Twitter, and Google+. It provides tips for using each platform like allowing ticket buyers to share purchases on Facebook to influence friends, creating branded content and tabs on Facebook pages, checking into venues on Foursquare to reward users and leave tips, composing concise tweets that inspire sharing, and utilizing business tools on Google+. The document also addresses responding to negative feedback by being quick, honest, open, and nice.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
5 Ways to Get More Leads & Sales - M2Con Digital Marketing ConferenceMannix Marketing, Inc.
Want to get more leads? Don't miss this informative presentation by Valleri James all about gaining leads, nurturing them and turning them into loyal, lifetime customers!
We'll Cover:
- How to Get Leads
- How to use Giveaways, Sign-up forms and other tools to gain leads
- What to do once you have a lead list
- How to retarget to your leads
- Tips on best ways to reach and engage with your current leads
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document provides tips and best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram for business purposes. It discusses the importance of management, measurement, and growth strategies. For Facebook specifically, it recommends posting 2-5 times per day with engaging content like photos and questions. It also reviews how to set up and target Facebook ads.
Greater Spokane - Navigating the World of Facebook and TwitterNectar Wine and Beer
Navigate the world of Facebook and Twitter. Learn how to get noticed in a news feed, grow your following and engage through the two popular social networks!
Slides from my half day social media training session. Covers digital marketing strategies, Facebook, Twitter, Instagram, LinkedIn, Pinterest and more.
The document describes the growth and success of NectarMedia and its related businesses over time. It started as a wine blogging site in 2009 with no traffic or social media presence. It has since grown to receive top traffic rankings and have over 20,000 monthly page views, 5000 Facebook fans, and 12,000 Twitter followers. NectarMedia also launched a tasting room business with 5 wineries and 40 wines, as well as a magazine. The document outlines social media strategies and best practices for businesses using platforms like Pinterest, Instagram, and Vine.
Washington Hospitality Association - Washington Lodging ConferenceNectar Wine and Beer
Building your social and digital strategy in the hospitality world. Leveraging tools like Facebook, Instagram, Twitter, Blogging, ect can help you get found for more business and engage existing customers for more repeat business.
This document discusses how Twitter can help businesses and provides strategies for using Twitter effectively. It begins with an overview of Twitter and what it is, including that it is a microblogging platform where users can post messages up to 140 characters. It then discusses how to set goals for a Twitter strategy, learn Twitter's language and functions, grow a following by following others and engaging in conversations, and tools for managing a Twitter account. The document aims to educate businesses on how to utilize Twitter to meet marketing and engagement objectives.
Greater Spokane Inc Lead Generation with Twitter and LinkedInNectar Wine and Beer
Learn how to use LinkedIn and Twitter for lead generation. These powerful social media tools are the new networking powerhouses for connecting with other businesses and consumer.
The document discusses Google+ and provides tips for using it effectively. It outlines what Google+ is, why it matters for businesses, how to set up a profile and pages, and how to interact and build engagement. Key tips include claiming your business in Google+, building out profiles with relevant information, posting status updates with keywords, interacting in communities and with others, creating useful circles, and cross-promoting across networks to grow your following. The document provides an overview of navigating Google+ and utilizing its various features.
You only have one chance to make a first impression. This presentation will help you develop your 60 second commercial, also known as an elevator pitch.
This document outlines the growth of NectarMedia from an unknown wine blogging startup in 2009 to a successful multi-faceted business in 2011. It began with no website traffic, social media presence, or online content and grew to attract thousands of visitors and fans online through blogging and social media engagement. This success enabled the creation of Nectar Tasting Room, a physical wine tasting facility. The document provides tips and strategies for using content, blogging, social media and other online activities to drive website traffic and grow a business.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Are you already focussing on the right aspects in your social media presence? We explain in a few steps how you can grow to a more mature state of social media use. In this we discuss the importance of engagement, storytelling and creating value, interaction and co-creation and conversion.
The document discusses how wine brands can work with wine bloggers. It provides information about Thea Dwelle, a founder and chair of the Wine Bloggers Conference Scholarship Fund. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it outlines strategies for wine brands to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, Google+, and by participating in online tastings and events using hashtags.
This document provides information about wine bloggers and how to work with them. It introduces Thea Dwelle from Luscious Lushes Wine Blog and discusses her background and passion for wine. It then discusses who wine bloggers are in terms of demographics, motivation for blogging, blogging statistics, social media use, and blog visitors. Finally, it provides tips on how to engage with wine bloggers through social media platforms like Twitter, Facebook, Pinterest, and Google Plus.
This document provides tips and strategies for using Facebook effectively. It recommends setting goals for your Facebook presence, generating campaigns and offers to promote engagement, and retaining fans over time. Specific tips include creating conversations around your brand, posting relevant and fun content on your wall, tracking offer clicks and claims, running targeted Facebook ads, and monitoring trends to leverage in social media. The document also briefly discusses using other social media platforms like Pinterest, Twitter, and YouTube to build trust and drive traffic.
Strategic Online Marketing for Businesses & EventsSaffire
The document provides strategic online marketing tips for businesses and events, emphasizing the importance of prioritizing a responsive website, using social media like Facebook and Twitter to engage customers, and leveraging email marketing to generate sales. Specific tactics discussed include optimizing web and mobile presences, using visual storytelling on social media, and developing targeted email campaigns with compelling subject lines and article formats.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 2500 local connections
0 Twitter followers 10300 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. Today’s Agenda
1. Review Social Best Practices (10 min)
2. Facebook (45 min)
a) App,
b) Analytics,
c) Ads
3. Q&A (10 min)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
4. Facebook
Facebook is all about ENGAGEMENT
2-3 posts per day
Photos (video is even better)
Shorter character counts (under 140) have better engagement
Questions
• How many times does a person blink in a minute?
Respond to Comments
Change cover photo
Study Insights (more on this later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6. Engage
Understanding Facebook Algorithm
A brand that does not focus on
engaging and consistent content gets
lost among the thousands of posts
that Facebook can serve to its
audience
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
8. What Do You Do Now?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Deal with the new reality.
2. Diversify your social
strategy
3. Be intentional and
strategic with Facebook
activity
4. Boost posts and
occasional Facebook ads
9. Intentional Growth
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Develop campaigns, test
and trial, experiment. You
wouldn’t spend a few
thousand dollars on a TV
spot without thinking
trough the goals,
objectives, message, etc.
10. The Value of a Fan
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
12. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Social media will steal
your time if you don’t set
defined objectives and
strategy.”
MANAGEMENT
13. MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Set aside dedicated time
2. OR hire dedicated support
3. Use management tools
4. Establish clear processes
5. Set company policy/guidelines
6. Set goals
7. Excel where you can
Facebook MANAGEMENT
14. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
insights panel
gives you
valuable
insight for
managing your
account
MANAGEMENT
15. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pages
Manager App
helps you
manage site(s)
from mobile
devices
MANAGEMENT
19. What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“It doesn’t matter how many friends, followers,
or subscribers you have. Or even the number of
posts, tweets, or follower to following ratio!.
What matters is everything that happens after
you post, tweet, blog, share, or participate. Did
you grab attention? Did you deliver delight?
Initiate a discussion? Cause people to take
action? DID YOU PROVIDE VALUE?!
-Avinash Kaushik (Analytics Legend)
20. What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Conversion Rate (Comments, Engagement)
2. Word of Mouth (Sharing)
3. Endorsement (Liking, Pinning, Retweeting)
4. Reach (Brand Impressions)
5. Return on Investment
23. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
1. Solve a problem…
One little-known way to clean your makeup
brushes: Soak them in vinegar and
hot water
One little-known way to save a wet cell
phone: Leave it in rice to absorb
the moisture
One little-known way to get boys to wash
their hands: Put Lego pieces in
their soap dispenser to make it
more appealing
24. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
2. Caption this…
3. Fill in the blank…
Fill in the blank. “My New Years Eve must-
have is ______”
Fill in the blank. “My Monday morning
must-have is ______”
Fill in the blank. “My camping trip must-
have is ______”
25. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
4. Ask a question?
What are your favorite ways to cool off in the
summer heat?
What wine would you pair with this (add
picture)?
26. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
5. Either or…
Create a picture…
Have people choose between A or B
27. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
6. Remember when…
Remember when the kids in Saved by the
Bell seemed old?
Remember when you had to actually
remember your friend’s phone numbers?
Remember when going to your friends house
across the street felt like an adventure?
28. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Placing ads on Facebook
provides one of the most
targeted advertising
opportunities today”
GROWTH
31. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Promote page in
general, will also
include sponsored
stories if selected
ENGAGEMENT AD
GROWTH
32. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Can boost individual posts from the admin channel too. SPONSORED STORY
GROWTH
33. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD
GROWTH
34. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Why use a Sponsored Story? As Facebook
explains, Sponsored Stories can broaden the
reach of actions your followers take. they can
also be less expensive than traditional
Facebook ads. Build your campaign design and
start split-testing to determine what the best
vehicle is for your type of advertising
36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
1. What are your goals?
2. What is the duration?
3. What is the budget?
4. Ad Design & Targeting
5. Click through Threshold
6. Conversion Rates
Try multiple ad variations to test what works and
what doesn’t. Change one variable for testing
37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
25 Characters. No
abbreviations or excessive
capitalization allowed
Ask question, offer value,
solve a problem, call to action
135 characters with correct
grammar, no abbreviations,
symbols or characters.
Answer what’s in it for me.
Call to action.
600 x 225 pixels
*TIP – use the picture area to
add words to your add. “Save
Now” “Get it Here” “Like us
today”
38. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Facebook provides
powerful targeting
features to get as
narrow of an audience
as you need
45. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
7 Tips for Using Facebook Advertising
1. Take advantage of ads, but don’t forget about
your daily page management
2. Rotate your creative (text and images)
3. Use text in your image (less than 20%)
4. Set objectives and prepare your attack
5. Newsfeed placement should be ½ your budget
6. Use targeting but not to extremes
7. Produce and experiment with several ads
46. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
“Using Facebook as Your
Business Account can
increase your reach, and
brand impressions.”
47. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Participate in a popular thread too.
Great way to interact with people
seeking your services