Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.

1. How to Market Your Business With Facebook
Building social media such as Facebook
can be compared to a snowball rolling downhill.

2. Momentum is Critical
It's about creating a wide variety of social media
channels and networks that your customers &
prospects can connect with you.

3. Social Media Uses – The Why
1. Build Your Brand
2. Customer Service
3. Making Money
4. Recruiting Tool
5. Customer Retention

4. Defined Uses
LinkedIn = Set & Forget – Professional
Twitter = Daily & Hourly – Casual
YouTube = Videos – Weekly – Prof & Casual
Blog = Weekly – Professional
Facebook = Daily - Casual

5. Who Uses Social Media
The social landscape is stable. - approximately 1.5 billion people
use social networking sites.
Mobile is the perfect accelerator for social media usage. -
51 percent of internet users have a smartphone.
The majority have a profile on two sites – this is usually
Facebook and one other (predominately Twitter or LinkedIn)
Social Media Around The World 2012 report, InSites Consulting polled 7,827 consumers across 19 countries, and came to
these conclusions:

6. Your Guide to Quick Start
1. Add Social Media Icons & Links to Your
Website
2. Ask Orlando Web Wizard to Make Your
Website a Social Media Hub
3. Start Blogging
4. Continuously Add New Content & Ongoing
Maintenance.
Don't Set it & Forget It!

7. Getting Started
First you will need to sign-up with Facebook . . .

8. Login to Facebook
Then click on “Create a Page” to create a page for
your business.

9. Facebook Create a Page
This is what a page looks like before adding
branding

10. Facebook Page
This is What a
Facebook Page
Looks Like When
Good Branding
is Added

11. Tagging Photos
• Go to the photo and click on Tag Photo
Why? - Interact with customers on a personal level and
connect more users in a single place.

12. Tagging Photos
• Click on the person in the photo to tag them.
Enter their name and press Enter
• Click Done
Tagging on
the photo
when you're
finished

13. Check In
• Share Where You Are . . .
Drive Customers to Your Front Door.

14. Check In
• Here I Am!
Perfect for
Location
Based
Marketing
• Location
• Location
• Location

15. Learn More
Orlando Web Wizard Classes
Sat, November 10, 6pm – 9pm
at
Providence Foundation
1561 South Alafaya Trail Orlando, FL 32828
Sign-Up Today!

16. With the help of AlliedDVD

17. If you have ever seen a snowball rolling downhill, it gains momentum while growing in size as it
rolls downhill. Social media also starts out small with a few friends and likes. As you interact with
others this social media snowball gains momentum and grows in the number of people that you
will reach.
Compared to a snowball when your campaign gets going it builds and builds. With strategic
planning and a good amount of work your campaign will eventually create it's own circular
momentum racing downhill.

18. The more social media channels you provide, the more it increases the odds are that you will create
enough circular momentum to generate real results with your online marketing campaign.
The energy put forth that drives the snowball will determine the size of the snowballs growth.
Which would you choose a small snowball that is hidden or a huge snowball that everyone sees?
The bottom line is momentum is critical. Social Media campaign is not free. Time is money and it
will take your time to build the circular momentum. Circular momentum doesn't just happen; you
have to push it along, like you must push a snowball down a hill.

19. Circular momentum doesn't just happen, you have to help it along. Leverage is the circular
momentum of people loving your brand and doing your marketing for you. Word of Mouth
Marketing via social media.

20. Use social media to network, promote and share. Use a soft sell approach when using social media,
start by connecting and building relationships. Make sure what you post adds value to those who
read it and give useful information. Plant your seeds today for a plentiful harvest tomorrow.
Connect with people today to have customers tomorrow.

21. 48.2% Businesses have a Facebook Page
39.1% Business have a business profile
26% Businesses have a YouTube Stream

22. Use social media to create relationships with customers and prospects. Conversations go back and
forth, not one way. Encourage engagement that creates the circular momentum and the snowball
effect.

23. Go to www.facebook.com and fill out the online form.
1. You will need an email address
2. A nice picture for your profile.

27. A tag is a special kind of link. When you tag someone, you create a link to their timeline. The post
you tag the person in is also added to that person’s timeline. For example, you can tag a photo to
show who’s in the photo or post a status update and say who you’re with. If you tag a friend in
your status update, anyone who sees that update can click on your friend’s name and go to their
timeline.
When you tag someone, they'll be notified.

28. When someone adds a tag of you to a post, your friends may be able to see this. The tagged post
also goes on your timeline. If you’d like, you can turn on Timeline Review to review and approve
each tagged post before it goes on your timeline or exclude some people from seeing tagged posts
of you when they are viewing your timeline.
Tagging allows social media users to interact with one another on a more personal level and
connect even more users in a single place. Be very cautious when utilizing this social media tool. If
not correctly used, tagging by can come across as spam and turn off potential clients.
This strategy is smart because it puts your company on the circular snowball effect of the tagged
followers. This opens your business up to a whole new wave of potential followers, and hopefully,
consumers. The entire goal of social media aims at gaining as much sight and interaction on the
web as possible. Tagging bridges the gap between two people, pages or companies by merging
their views from followers and expanding reach.

30. Location, location, location: it's vital in property sales, restaurants and coffee houses. Location-
based social media services can help you spread awareness of your business and drive customers to
your front door.
The check-in feature at Facebook is simple to use. When you check in on Facebook, you're telling
your Facebook Friends "Here I am!" Now that Sonny's has internet access we all should check in
every Wednesday on our cell phones to help bring more customers to Sonny's BBQ

31. I will be having hands-on step-by-step class at the Providence Foundation on Alafaya Trail.
If interested please leave your contact information on the clip-board to be notified for the next
class. Please also fill out the speaker evaluation form so I can improve my skills with your
wonderful feedback.