This document discusses rethinking content development in education. It questions whether courses can be taught without predefined content and if content is more about the learning process than the final product. It suggests gathering content by browsing resources, deciding what to use, creating materials, and assembling them into a coherent body, with most thinking going into the early stages. Alternative types of quiz questions are proposed that require real-world tasks over simple recall. Employability skills like communication, teamwork and problem solving are highlighted as important outcomes. The document advocates considering what questions learners need to address to achieve goals. It stresses that developing quality elearning requires more time and questions where competent elearning practitioners can be found.