Retailing An Introduction

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What are the tools & techniques which helps Retailer to run a "Organized Retail Business"

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Retailing An Introduction

  1. 1. RETAILING<br />Concepts & Practical Aspects of Retailing<br />shivendumishra@gmail.com<br />
  2. 2. TOPICS<br />1.) What is Retailing<br /> a.) Traditional Concept<br /> b.) Modern Concept<br />2.) Key Points for Retail<br />3.) Importance of Physical Evidence<br />4.) Importance of Supply Chain<br />5.) Planograme Metrics<br />6.) Profit Center<br /> a.) Private Labels<br /> b.) Tie-up With Companies<br /> c.) Self Confidence<br />7.) Targeting Costumers<br /> a.) Zonal Divisions<br />8.) Role of Information Technology<br />9.) Life in Retail <br />shivendumishra@gmail.com<br />
  3. 3. What is Retailing<br />shivendumishra@gmail.com<br />
  4. 4. Retailing<br />Retailing is the process to put the product in the hand of the final Customer/Consumer.<br />shivendumishra@gmail.com<br />
  5. 5. Retailing<br />Traditional Concept<br />Modern Concept<br />shivendumishra@gmail.com<br />
  6. 6. Traditional Concept( Un-Organized Retailing<br />Neighborhood Stores.<br />Small Retailers<br />shivendumishra@gmail.com<br />
  7. 7. KEY POINTS FOR RETAIL<br />shivendumishra@gmail.com<br />
  8. 8. STOP<br />SHOP<br />BUY<br />shivendumishra@gmail.com<br />
  9. 9. Modern Concept (Organized Retailing)<br /> 1.) Super Markets<br />2.) Hyper Markets<br />3.) Company Owned Company Operated (COCO)<br />4.) Cash and Carry<br />5.) Franchisees<br />shivendumishra@gmail.com<br />
  10. 10. B<br />I<br />L<br />L<br />I<br />N<br />G<br />SUPER MARKET<br />shivendumishra@gmail.com<br />
  11. 11. B<br />R<br />A<br />N<br />D<br />I<br />B<br />R<br />A<br />N<br />D<br />B<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />BRAND C<br />BRAND H<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />BRAND D<br />BRAND G<br />B<br />R<br />A<br />N<br />D<br />A<br />B<br />R<br />A<br />N<br />D<br />J<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />B<br />I<br />L<br />L<br />I<br />N<br />G<br />BRAND E<br />BRAND F<br />HYPER MARKET<br />shivendumishra@gmail.com<br />
  12. 12. Importance of Physical EvidenceInRetail<br />shivendumishra@gmail.com<br />
  13. 13. Importance of Phsical Evidence<br />Bring feel good feeling in the mind of the costumers for create loyalty.<br />shivendumishra@gmail.com<br />
  14. 14. Importance of Supply ChainInRetail<br />shivendumishra@gmail.com<br />
  15. 15. Importance of Supply Chain in Retail<br />It is a challenging task to manage inventory and Match Demand & Supply in Organized Retailing. <br />Degree of Importance of Supply chain in FMCG is higher in comparison to Other Organized Retail Sectors.<br />shivendumishra@gmail.com<br />
  16. 16. PLANOGRAME <br />shivendumishra@gmail.com<br />
  17. 17. Planograme Metrics<br />Palanograme Metrics is an arrangement of SKUs in a particular Rack. But it plays an important role to help the Retailer to increase their Profitability by putting desired Sku in the hand of the Costumers.<br />shivendumishra@gmail.com<br />
  18. 18. EXAMPEL 1<br />shivendumishra@gmail.com<br />
  19. 19. Row #<br />Col #<br />Rack #<br />1A 4 <br />1A 3 <br />1A 2 <br />1A 1 <br />1B 4 <br />1B 3 <br />1B 1 <br />1B 2 <br />1C 4 <br />1C 3 <br />1C 2 <br />1C 1 <br />1D 4 <br />1D 3 <br />1D 2 <br />1D 1 <br />Planograme (Rack 1) <br />shivendumishra@gmail.com<br />
  20. 20. EXAMPEL 2<br />shivendumishra@gmail.com<br />
  21. 21. Row #<br />Col #<br />Rack #<br />2A 4 <br />2A 3 <br />2A 2 <br />2A 1 <br />2B 4 <br />2B 3 <br />2B 1 <br />2B 2 <br />2C 4 <br />2C 3 <br />2C 2 <br />2C 1 <br />2D 4 <br />2D 3 <br />2D 2 <br />2D 1 <br />Planograme (Rack 2) <br />shivendumishra@gmail.com<br />
  22. 22. Profit Centers<br />shivendumishra@gmail.com<br />
  23. 23. Profit Centers<br />Private Labels<br />Tie-up with the Companies<br />Self Confidence<br />Loyal Customers<br />shivendumishra@gmail.com<br />
  24. 24. Approaching Customers <br />shivendumishra@gmail.com<br />
  25. 25. Retail Outlet<br />Zone 0 &lt;= 500m<br />Zone 1 &lt;= 1 Km<br />Zone 2 &lt;= 2 Km<br />Zone 3 &lt;= 3 Km<br />shivendumishra@gmail.com<br />
  26. 26. RoleofInformation TechnologyinRetail<br />shivendumishra@gmail.com<br />
  27. 27. I<br />NFO<br />R<br />M<br />A<br />T<br />I<br />O<br />N<br />T<br />E<br />C<br />H<br />N<br />O<br />G<br />Y<br />Financial Report<br />Stock Management<br />Business Center<br />Cost Management<br />Sell Report<br />shivendumishra@gmail.com<br />
  28. 28. Life in Retail Organizations<br />shivendumishra@gmail.com<br />
  29. 29. Thank You!<br />shivendumishra@gmail.com<br />

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