Non-store retailing involves sales made directly to consumers without using physical stores. It includes direct marketing, direct selling, vending machines, and e-tailing. Non-store retailing appeals to time-constrained consumers and is growing faster than store-based retail. It accounts for over 15% of consumer purchases currently. Common forms of non-store retailing include direct selling, direct marketing, direct response marketing, catalog marketing, telemarketing, and e-commerce. Non-store retailing has advantages of lower costs than physical stores and a global reach, but also risks of credit card fraud and connectivity issues.

1. Non-store based RetailingPresented By Abhilash Das(001)Surjya ku Das(055) Trideep Sahu(057)

2. WHAT IS NON-STORE RETAILING?Non-store retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers, such as direct marketing, direct selling and vending machines or e-tailing.

3. WHO ARE THE CUSTOMERS?Non store retailing is patronized to time conscious consumers and consumers who can't easily go to stores, or compulsive buyers.Most non-store retailers offer consumers the convenience of buying 24 hours a day seven days a week and delivery at location and time of their choice.

4. NON-STORE RETAIL INDUSTRYNon-store sales are now growing at a higher rate than sales in retail stores. Non-store retailing now accounts for more than 15% of all consumer purchases, and it may account for over 1/3 of all sales by the end of the century.

6. CLASSIFICATION OF NON-STORE RETAILING.DIRECT SELLINGDIRECT MARKETINGNON-STORE RETAILINGDIRECT-RESPONSE MARKETING

7. DIRECT SELLING.The marketing of products to ultimate consumers through face-to-face sales presentations at home or in the workplaceParty plans: Hosting groups to view a product demonstration and encouraging participants to purchase the products.Example: Eureka Forbes.

8. PROS AND CONS OF DIRECT SELLING.BenefitsPersonal attention to customer.Convenience of time and place of presentation.LimitationsHigh costs make it the most expensive form of selling.Negative consumer view of direct selling.

9. Direct-response marketingIn direct-response marketing, marketers use broadcast media to get customers to contact them directly.

10. It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback.

11. DIRECT MARKETING.An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers.

12. Reasons for the growth in directmarketing.

13. The range of direct marketingtechniques

14. DIRECT MAIL.material distributed via the postal service to a recipient’s home or business to promote a product/service.

15. Direct mail - the advantagesTargeting - for example using the post code, targeted campaigns can be developed using geographical / demographical criteria.

16. Personalisation - large numbers of personalised mailings can be undertaken regularly.

17. Response rates can be high.

18. Flexibility of creative scope.

19. Can hold attention of reader/recipient.DIRECT RESPONSE ADVERTISINGstandard broadcast and print media designed to generate a direct response. example: an order or personal visit.

20. PRINCIPLES OF DIRECT RESPONSE ADVERTISING.The focus should always be on what sells.

21. Not always necessary to reinvent the wheel when designing campaigns.

22. Make the ‘offer’ the central theme of the designing campaign.

23. Long copy can sell if the reader is engaged.

24. Select creativity that sells, not that which just looks good.

25. Always test and measure response.

26. Select and retain media not on their ratings, but on their ability to sell for you.

27. Always ask for the order or for further action.TELEMARKETING

28. method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or Web conferencing appointment scheduled during the call.

29. MAIL ORDER OR CATALOGUE MARKETING.Direct selling method in which merchandise from several vendors, or several items from the same vendor, are presented to prospective buyers via mail or internet.

30. TELESHOPPING.In this form of direct marketing the product is advertised on television, details about the product features, price and things like guarantee/warranty are explained. Phone numbers are provided for each city, where the buyer can call in a place the order for the product. The products are then home delivered.