Jaydev Dhal has over 8 years of experience in brand marketing and communication. He holds a post-graduate diploma in marketing communication and has experience managing the marketing, advertising, and promotional activities for several brands in the healthcare and consumer goods industries. Dhal is skilled in campaign planning, consumer understanding, and meeting deadlines, and is seeking a growth-oriented role where he can contribute to an organization with long-term career opportunities.

1. 8+ years in Brand Marketing & Communication
Jaydev Dhal
9900238351
PROFESSIONAL SNAPSHOT
A hardcore Marketing Communication Professional with extensive exposure in Marketing Communications, Brand
Promotions, Advertising, Sales Promotions, Public Relations, and events. A Post Graduate Diploma holder in
Marketing Communication and possesses experience of almost 8+ years in the same domain. Strategizing,
Coordination, Implementation and Delivery of all marketing and promotion related activities for brand positioning
constitutes the “Key Result Areas”.
Willing to work in the similar domains with an objective to work and contribute in an interactive growth oriented
environment, and in an organization in the industry with significant potential for long-term career growth.
SUMMARY OF SKILLS
• Strong communication skills
• Strong in campaign planning and execution
• Consumer understanding
• Able to co-ordinate multiple projects and meet deadlines under pressure
• Driven to learn and apply new ideas and skills
WORK EXPERIENCE
Natural Remedies Pvt. Ltd. Product Manager. From Aug’2014 to till date.
• Branding and marketing activities for OTC brands into animal healthcare, which includes skin care & feed
supplement categories.
• Taking care of all strategic brand plan, working on advertising campaign, rolling out promotional schemes
for trade.
• Strategic planning, comparative trend analysis, routine brand management & marketing functions along
with handling New Product Launches.
• Coordinating with ad agencies for developing corporate video, brand video, implementation of BTL
activities and developing artwork for various print advertising and collaterals.
• To create & implement trade plans, activities, promotions & POS collaterals and monitoring proper
execution of the same.
• Working with research agencies for brand specific marketing research requirements and market
expansion.
• Developing brand loyalty programs for farmers.
• Brand handling:-
o Working for (Topicure - 32 cr.) the leading wound healing spray in animal health care segment.
o New product launched in feed supplement category (brand Innocal) and in 3 months we have
touched 2 cr. Mark.
Reeta Manpower Consultancy Pvt. Ltd. Managing Partner, from May 2013 to July 2014
• Managing and running recruitment service to gulf countries for skilled & unskilled worker.
Win Medicare Pvt. Ltd. (Umesh Modi Group) Marketing Manager, May 2012 to Apr 2013
• Handling all marketing aspects of the brand Mederma (scar treatment gel), Revlon and other OTC brands.
• Conceptualization & implementation of annual promotional activities for the portfolio based on a
strategic marketing plan.
• Product Development and overseeing the development of copy/content, creative, management of
advertisement campaigns, etc. in co-ordination with Ad Agency, PR agency, Media Agency, Printers,
Designers,
• Working on social-media marketing for the brands through various digital platforms. E.g. Face book,
YouTube and other Online/Digital marketing activities.
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2. • Managing marketing communication mix and handling all the ATL & BTL activities.
• Managing BA (beauty advisor) doors through shop-in-shop concept for various modern trade and other
cosmetic outlets.
• Working with media agencies for rolling out media plans. Media management in choosing various medias
for electronic, print, out-door & digital.
• Monitoring & analyzing media plan & campaign performance.
• Strategic planning, comparative trend analysis, routine brand management & marketing functions along
with handling New Product Launches.
Floriana Group. Marketing Manager. From Jan 2010 to April 2012.
• Building brand positioning in conjunction with market requirements and competitor profiling for brand
Floriana Marble, Chandan Sparsh(SPA), Lambency(beauty care products), Lambency Chrysalis(Academy
for beauty hair & spa)
• Managing brand communication mix and handling the ATL & BTL activities.
• Overseeing the development of copy/content, creative, management of advertisement campaigns, etc. in
co-ordination with Ad Agency, PR agency, Printers, Designers, and Photographers etc.
• Implementation and execution of marketing and promotional campaign.
• Working on social-media marketing for the brands through various digital platforms. E.g. face book,
YouTube and other online marketing activities.
• Looking after retail showrooms in-shop branding and signage.
• Handling website management for all the group companies-florianaconceptmarble.com
chandansparsh.com and florianagroup.com
ACOMPLISHMENT
• Successfully handled the project of association with Rajasthan Royals in IPL-4 & IIFA, Toronto as a title
sponsor for Floriana Group
• Successfully worked on the websites from creation of content, to placement on website.
JK Lakshmi Cement Ltd. Senior Officer (Marketing) Aug 2006 to Jan 2010
• Handling Advertising & Brand Promotion activities of Brand JK Lakshmi.
• Conceptualizing & implementing the marketing calendar of all ATL & BTL activities.
• Managing Events, Contact programme & Exhibitions along with PR activities.
• Responsible for developing all merchandise & sales support items.
SRL Ranbaxy. Worked as a trainee in Marcom June-2005 to Aug-2005
Assisting the marketing head in marcom activities such as, advertising & PR, organizing events, direct
contact program with Doctors, coordination with agencies and vendors.
PROFESSIONAL EDUCATION
Post Graduate Diploma in Management (PGDM) 2004-06 from National Institute of Advertising. New
Delhi, with specialization in Marketing Communication.
EDUCATION
• B.Sc from Fakir Mohan University, Orissa. in 2003
• +2 from CHSE, Orissa
• 10th from BSE, Orissa.
PROFICIENCES
• Operations of MS-Office.
• Internet Applications.
PROFICIENCES
• Linguistic ability : English, Hindi, Oriya, & Bengali
• Date of Birth : 20th June 1982
• Marital Status : Married
• Communicating Address :Bangalore
• E-mail : jaydevdhal@yahoo.co.in, jaydevdhal@gmail.com
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